MCOMMERCE

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M-COMMERCE

• Norma Hawkins
• Michael Swan
• DeAnna Williams

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Internet Airborne off the wires and into
wireless devices

• Data-enabled cell phones
• Personal organizers
• Two way pagers

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Wireless Application Protocol WAP

• A set of protocols designed to make Web content
  skinny enough to fit on cellphones and other
  small wireless devices by the WAP Forum.

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Categories of m-commerce

• Location-based services
• Voice recognition
• Wireless portals
• Instant messaging

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Location-based services

• The wireless carrier calculates your position
  through GPS and relays information that is
  relevant to your location

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Voice recognition

• The human voice is the primary interface. As
  technologies advance this will likely be the
  preferred way to access the wireless web.

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Wireless portals

• Most cell phone users will not surf the web.
  They will rely on a few favorite sites. The
  first tier of portals is the cell phone carriers
  themselves. Carrier supplied menus are prime
  real estate, highly coveted by m-commerce
  companies.

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Instant messaging

• Inexpensive instant messaging may be m-commerces
  biggest hit. The ability to send an instant
  message over your cell phone at a lower rate than
  an actual call is convenient and cheap.

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Drawbacks

• Clumsy user interfaces
• Cumbersome applications
• Low speeds
• Flaky connections
• Expensive services

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Concerns dampen enthusiasm

• Privacy concerns
• Security concerns

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Privacy

• Location-aware applications
• Retailer zaps an ad to someone walking by a
  brick-and-mortar outlet

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Security

• How do you protect transactions as they pass from
  the wireless net, across the m-commerce
  infrastructure and into corporate back-end
  systems?
• Devices are easy to lose and steal

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Vendors

• Sprint PCS
• Palm
• ATT Wireless

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Development Effort

• Ability to support myriad content formats,
  devices, and mobile wireless networks
• Customers using different types of phones
• Limited display space

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Ahead of the Game

• Online trading
• Payment and portfolio management
• Online booking (airlines, hotels, car rentals)

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Candidates

• Impulse sales (CDs, flowers, books, food)
• Comparison shopping for expensive items
• Identify store locations

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Cost

• Software, hardware, application development,
  integration
• Production mode, session fees

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You Need a Strategy!

• Costly
• Key differentiation among Web sites
• Miss the wave, turn off loyal customers

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Will it work?To succeed m-commerce

• must be easy to use
• demands simplicity, brevity and clarity
• must be used in conjunction with real-world or
  Web-based commerce

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Resources

• The Defogger Commerce Hits the Road, eCompany
  Now. Nov 2000.www.ecompany.com/articles/mag/prin
  t/0,1643,8515,00.html
• The Wireless Web, ComputerUser.com. Mar 2000.
  www.computeruser.com/articles/1904,1,1,1,0331,00.h
  tml
• The m-commerce fallacy Network World,
  02/26/01. www.nwfusion.com/ecomm2001/mcom/mcom.htm
  l