Florida High Speed Rail

1
(No Transcript)
2
Florida High Speed Rail

• Website Development Issues

3
Goals

• Create a website of interest to citizens and
  supporters of high speed rail
• Create a database of 10,000 e-mail addresses of
  supporters

4
Objectives Website Content

• News developments
• Legislative Actions
• Information
• Links to other websites of interest
• Contributions to help support efforts to
  implement high speed rail

• Entertainment and topics of interest to the
  general public
• Video clips
• Forums
• Polls
• Bumper Sticker
• Ability to register e-mail addresses
• User
• Tell a friend

5
Objectives E-mail Database

• 10,000 valid e-mail addresses of supporters
• Ability to deliver e-newsletters
• Ability to target certain groups
• Ability to create e-mails to legislators in
  support of HSR

6
Objectives Website Design

• Brochure
• www.summitholdings.com
• www.bayliscpas.com
• News Portal
• www.msnbc.com
• www.abcnews.com

• Entertainment
• www.disney.go.com
• Advocacy
• www.aspca.org
• www.madd.org
• Political
• www.deanforamerica.com
• www.georgewbush.com

7
Objectives Website Design

• A website based on the News Portal approach
  provides the flexibility, and dynamic approach to
  accomplish the stated goals and objectives for
  the site.

8
Design Considerations

• News Portal
• Specialty features
• News and articles
• Database
• Polls
• Multiple parts of interest
• Complex coding versus traditional sites

• Typical
• HTML
• Microsoft Frontpage
• Adobe Go-Live
• Dreamweaver

9
Implementation Options

• Commercial Developers
• Standard Packages
• Relatively high cost
• Convio
• www.convio.com

• Custom Development
• Cipher Integrations
• Use standard approach
• PHP
• Post Nuke
• Flexibility in implementation and design
• Flexibility in maintenance
• Custom database management

10
Domain Names

• Short and easy to remember
• .com .net .org are the most recognized
• Securing all three makes the most sense
• Register via Network Solutions or similar
  provider
• BulletTrain is not available, but
  FloridaBulletTrain is .
• www.floridabullettrain.com

11
Original Objectives

• Website Content
• News developments
• Legislative Actions
• Information
• Links
• Contributions
• Entertainment
• Ability to register e-mail addresses

• E-mail Database
• 10,000 valid e-mail addresses of supporters
• Ability to deliver e-newsletters
• Ability to target certain groups
• Ability to create e-mails to legislators in
  support of HSR

12
Site Promotion

• Internal Promotion
• Sign up
• Tell a friend
• Traditional
• Print
• Radio
• Cable
• TV
• Web Based
• Banner ads
• Major state wide publications
• Specialty Sites

13
What is a banner ad?

• Tampa Tribune
• www.tampatrib.com
• Lakeland Ledger
• www.theledger.com
• Miami Herald
• www.miami.com/mld/miamiherald/
• Tallahassee Democrat
• www.tdo.com

14
Budget Issues Website

• Concept Development
• Content Development
• Graphic design
• Implementation
• Maintenance

15
Budget IssuesSite Promotion

• Traditional
• Web based

16
Budget IssuesDatabase

• Database design
• Database implementation
• Database maintenance
• Database mining

17
Budget IssuesE-newsletters

• Content Development
• Deployment

18
(No Transcript)