Partnership: "Strengthening Teaching and Outreach Capabilities in Business and Management Education

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Partnership"Strengthening Teaching and
Outreach Capabilities in Business and Management
Education at Tavrida National University,
Ukraine, Under a Market-Oriented
Economy2000-2004Between

• Alabama AM University
• Business School
• Huntsville, AL, USA

• Tavrida National University
• Management Faculty
• Simferopol, Crimea, Ukraine

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Extending Educational Project Benefits through
Its Effective Web-site

• Andrey Martovoy
• Project Communication Coordinator
• TNU Management Faculty

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Purpose of the Presentation

• To explore possibilities and ways of extension of
  educational project benefits by constructing an
  effective website

Tasks

• To define what project benefits can be extended
  by mean of its website
• To study current situation of website usage by
  educational partnership
• To present briefly structure and content of
  AAMU-TNU Project website
• To analyze the effectiveness of website of
  educational partnership (giving as an example
  AAMU-TNU Project website)
• To present findings and recommendations

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NISCUPP Long-term Goals Are to

• Support the ability of academic institutions to
  contribute, through their curricula and applied
  research capacities, to the creation and
  maintenance of democratic institutions, rule of
  law, and an environment hospitable to foreign
  investment.
• Advance mutual understanding between the U.S. and
  the foreign partner countries by supporting
  on-going partnerships characterized by
  significant mutual benefit.
• Diversify and expand international educational
  exchanges by
• Supporting linkages involving a variety of
  academic institutions Deepening relationships
  initially established through individual
  lectureships, research and graduate study
  fellowships, and training programs available
  under Fulbright and other Department of State
  sponsorship. Reaching out to the next
  generation of academic leaders across Eurasia.
• Expand U.S. government/private sector cooperation

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Possible Benefits of a Partnership

• For Ukrainian Partner
• development of new and revised curricula
• development of outreach programs
• development of research capacities
• development of teaching skills
• professional development of faculty members
• increase in number of student enrollment
• increase of image and prestige
• For U.S. Partner
• development of enhanced regional expertise
• participation in economic globalization process
• internationalization of educational curricula
• development of inter-culture knowledge and
  tolerance through knowledge with people of
  Ukraine through collaboration with teachers and
  student

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Key Aspects of a Web-site
Purpose (Rational Aspect)
Content
Form (Visual Aspect)
Function (Technology)
by Powell T.A. (2000)
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Some Possible Objectives of Educational Project
Web-site

• To inform target and broader audience about a
  Partnership
• To represent partners on the Web
• To promote partnership and program
• (as stated in Eurasian Project Directors'
  Handbook at http//exchanges.state.gov/)
• To extend partnership knowledge and practice
• To extend results
• To increase an image of partner university
• To be as a tool of communication (forums,
  discussions )
• To be as a tool of distance learning

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Current Web-site Usage by the Partnerships in
Ukraine

• There are 28 Rolling Partnerships in Ukraine
• There are only nine web-sites of rolling U.S.-
  Ukraine Partnerships
• Two of them are hosted and supported by Foreign
  Partner (non-US)

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Websites of U.S.-Ukraine Partnerships Provide
the Information Like

• Databases and Resources on a subject covered by
  the Project
• General information on project, partners,
  activity, outreach programs, useful links
• Calendar or Plan of Work
• Forums for Project Participants
• News
• Annual Reports
• Pictures
• Contact information

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Allocation of Pages in the AAMU-TNU Project
Web-site
http//www.crimea.edu/project/niscupp
English Non-English Total

• Project Profile 7 (13 docs) 7 (13 docs) 14
  (26)
• Participants 3 3 6
• Background 1 1 2
• News 1 1 2
• Curricula Revision 6 (21 docs) 6 (21 docs)
  12 (21)
• Summer Institute 27 25 52
• Procurement 1 1 2
• Photo-gallery 33 33 66
• Contact us 1 1 2
• Total 80 78 158

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Overall Statistics on AAMU-TNU Project Web-site
Visits During Last 4 Months

• (June 11, 2003 October 11, 2003)

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Tracking Visitors of AAMU-TNU Web-site(June 11,
2003 October 11, 2003)
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Tracking Hits of AAMU-TNU Web-site(June 11, 2003
October 11, 2003)
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How Do Visitors Find Us?(What Web-sites Do They
Come From)

• (June 11, 2003 October 11, 2003)

317 100
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English Speaking Versus Non-English Speaking
Visitors of the Web-site ( of all hits)
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Which Country Do Visitors of the AAMU-TNU Website
Come From?
In total, visitors of the AAMU-TNU website
represent 44 countries!
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What is the Most Popular on the AAMU-TNU Web-site
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Comparison of Popular Sections of the AAMU-TNU
Web-site Among English and non-English Speaking
Visitors ( of all hits)
100 100
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Finding

• In appropriate conditions Educational Partnership
  Web-site can be as an effective tool for project
  benefits extension to larger audience interested
  in the field covered by a project

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Recommendations

• In order to build an EFFECTIVE Web-site of an
  Educational Partnership it could be advisable
• To define a target audience (-s)
• To think about the purpose of a website
• UTILITY for users is a PRIORITY No 1
• USABILITY for users is a PRIORITY No 2
• The Web-site must comprise of at least 50 pages
• For broader exposure the Web-site must to have AT
  LEAST two language versions Ukrainian and
  English
• English version of a web-site should focus on
• Information about participants
• Photo-Gallery
• Project Profile

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Recommendations (continued)

• In order to build an EFFECTIVE Web-site of an
  Educational Partnership it could be advisable
• Ukrainian version of a web-site should focus on
• Project Results (like curricula, course outlines,
  databases, other educational resources)
• Outreach Programs (resources, services )
• Project Profile
• The information on Project procurement is not
  popular in English language version
• Project Background information is not popular in
  non-English language version
• There are visitors who are interested in 2/3 of
  all information available on a web-site
• The web-site must be registered at most popular
  search engines
• The link from U.S. Department of State, Bureau of
  Educational and Cultural Affairs should be
  established