TP's writing room pics) 4. Find the 'Businesspeople'! (Typ

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The Passion Imperative The Leadership50Tom
Peters/06.07.2004Short version
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Slides at tompeters.com
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Uncertainty is the only thing to be sure of.
Anthony Muh,head of investment in Asia,
Citigroup Asset Management If you dont like
change, youre going to like irrelevance even
less. General Eric Shinseki, Chief of Staff,
U. S. Army
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Context The Perfect StormJobs
TechnologyGlobalization War, Warfighting
Security
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14 MILLION service jobs are in danger of being
shipped overseas The Dobbs Report/USNWR/11.03/r
e new UCB study
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There is no job that is Americas God-given
right anymore. Carly Fiorina/ HP/ 01.08.2004
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lt1000A.D. paradigm shift 1000s of years1000
100 years for paradigm shift1800s gt prior 900
years1900s 1st 20 years gt 1800s2000 10 years
for paradigm shift 21st century 1000X tech
change than 20th century (the Singularity, a
merger between humans and computers that is so
rapid and profound it represents a rupture in the
fabric of human history)Ray Kurzweil
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The world has arrived at a rare strategic
inflection point where nearly half its
populationliving in China, India and Russiahave
been integrated into the global market economy,
many of them highly educated workers, who can do
just about any job in the world. Were talking
about three billion people. Craig
Barrett/Intel/01.08.2004
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This is a dangerous world and it is going to
become more dangerous.We may not be
interested in chaos but chaos is interested in
us.Source Robert Cooper, The Breaking of
Nations Order and Chaos in the Twenty-first
Century
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The Passion Imperative The Leadership50
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The Basic Premise.
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1. Leadership Is a Mutual Discovery Process.
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Ninety percent of what we call management
consists of making it difficult for people to get
things done. P.D.
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I dont know.
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Quests!
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Organizing Genius / Warren Bennis and Patricia
Ward BiedermanGroups become great only when
everyone in them, leaders and members alike, is
free to do his or her absolute best.The best
thing a leader can do for a Great Group is to
allow its members to discover their greatness.
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Leaders-Teachers Do Not Transform People!
Instead leaders-mentors-teachers (1) provide a
context which is marked by (2) access to a
luxuriant portfolio of meaningful opportunities
(projects) which (3) allow people to fully (and
safely, mostlycaveat they dont engage unless
theyre mad about something) express their
innate curiosity and (4) engage in a vigorous
discovery voyage (alone and in small teams,
assisted by an extensive self-constructed
network) by which those people (5) go to-create
places they (and their mentors-teachers-leaders)
had never dreamed existedand then the
leaders-mentors-teachers (6) applaud like hell,
stage photo-ops, and ring the church bells 100
times to commemorate the bravery of their
followers explorations!
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The Leadership Types.
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2. Great Leaders on Snorting Steeds Are Important
but Great Talent Developers (Type I Leadership)
are the Bedrock of Organizations that Perform
Over the Long Haul.
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25/8/53(Damn it!)
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Whoops Jack didnt have a vision!
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T.A. 3
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3. But Then Again, There Are Times When This
Cult of Personality (Type II Leadership) Stuff
Actually Works!
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A leader is a dealer in hope.Napoleon
(TPs writing room pics)
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4. Find the Businesspeople! (Type III
Leadership)
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I.P.M. (Inspired Profit Mechanic)
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5. All Organizations Need the Golden Leadership
Triangle.
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The Golden Leadership Triangle (1) Talent
Fanatic-Mentor (2) Creator-Visionary (3)
Inspired Profit Mechanic.
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6. Leadership Mantra 1 IT ALL DEPENDS!
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Renaissance Men are a snare, a myth, a delusion!
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7. The Leader Is Rarely/Never the Best Performer.
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33 Division Titles. 26 League Pennants. 14 World
Series Earl Weaver0. Tom Kelly0. Jim
Leyland0. Walter Alston1AB. Tony LaRussa132
games, 6 seasons. Tommy LasordaP, 26 games.
Sparky Anderson1 season.
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The Leadership Dance.
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8. Leaders SHOW UP!
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Rudy!
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9. Leaders LOVE the MESS!
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If things seem under control, youre just not
going fast enough.Mario Andretti
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Im not comfortable unless Im
uncomfortable.Jay Chiat
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10. Leaders DO!
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The Kotler Doctrine1965-1980
R.A.F.(Ready.Aim.Fire.)1980-1995
R.F.A.(Ready.Fire!Aim.)1995-????
F.F.F.(Fire!Fire!Fire!)
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We have a strategic plan. Its called doing
things. Herb Kelleher
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11. Leaders Re-do.
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If Microsoft is good at anything, its avoiding
the trap of worrying about criticism. Microsoft
fails constantly. Theyre eviscerated in public
for lousy products. Yet they persist, through
version after version, until they get something
good enough. Then they leverage the power theyve
gained in other markets to enforce their
standard.Seth Godin, Zooming
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12. BUT Leaders Know When to Wait.
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Tex Schramm The too hard box!
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13. Leaders Are Optimists.
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Hackneyed but none the less true LEADERS SEE
CUPS AS HALF FULL.
48
Half-full Cups Ronald Reagan radiated an
almost transcendent happiness.Lou Cannon,
George (08.2000)
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14. Leaders DELIVER!
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It is no use saying We are doing our best. You
have got to succeed in doing what is necessary.
WSC
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When assessing candidates, the first thing I
looked for was energy and enthusiasm for
execution. Does she talk about the thrill of
getting things done, the obstacles overcome, the
role her people playedor does she keep wandering
back to strategy or philosophy? Larry Bossidy,
Honeywell/AlliedSignal, in Execution
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We have a strategic plan. Its called doing
things. Herb Kelleher
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15. BUT Leaders Are Realists/Leaders Win
Through LOGISTICS!
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The Gus Imperative!
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16. Leaders FOCUS!
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To Dont List
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I used to have a rule for myself that at any
point in time I wanted to have in mind as it so
happens, also in writing, on a little card I
carried around with me the three big things I
was trying to get done. Three. Not two. Not four.
Not five. Not ten. Three. Richard Haass, The
Power to Persuade
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17. Leaders Set CLEAR DESIGN SPECS.
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Danger S.I.O. (Strategic Initiative Overload)
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JackWorld/1_at_T (1) Neutron Jack. (Banish
bureaucracy.) (2) 1, 2 or out Jack. (Lead or
leave.) (3) Workout Jack. (Empowerment, GE
style.) (4) 6-Sigma Jack. (5) Internet Jack.
(Throughout) TALENT JACK!
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18. Leaders Send V-E-R-Y Clear Signals About
Design Specs!
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Ridin with Roger What have you done to
DRAMATICALLY IMPROVE quality in the last 90 days?
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If It Aint Broke Break It.
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19. Leaders FORGET!/Leaders DESTROY!
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ForgetgtLearnThe problem is never how to get
new, innovative thoughts into your mind, but how
to get the old ones out.Dee Hock
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Cortez!
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20. BUT Leaders Have to Deliver, So They Worry
About Throwing the Baby Out with the Bathwater.

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Damned If You Do, Damned If You Dont, Just
Plain Damned.Subtitle in the chapter, Own Up
to the Great Paradox Success Is the Product of
Deep Grooves/ Deep Grooves Destroy Adaptivity,
Liberation Management (1992)
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21. Leaders HONOR THE USURPERS.
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Saviors-in-WaitingDisgruntled
CustomersUpstart CompetitorsRogue
EmployeesFringe SuppliersWayne Burkan, Wide
Angle Vision
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22. Leaders Make Lotsa Mistakes and MAKE NO
BONES ABOUT IT!
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DG to TP Sam is not afraid to fail. NASA
failing 1, from the shuttle disaster report
(July 2003) fear of retribution by lower-level
employees.
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23. Leaders Make BIG MISTAKES!
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Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec (and, de
facto, Jack)
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Create.
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24. Leaders Know that THERES MORE TO LIFE THAN
LINE EXTENSIONS. Leaders Love to CREATE NEW
MARKETS.
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No one ever made it into the Business Hall of
Fame on a record of line extensions.
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Acquisitions are about buying market share. Our
challenge is to create markets. There is a big
difference. Peter Job, CEO, Reuters

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25. Leaders Make Their Mark / Leaders Do
Stuff That Matters
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Management has a lot to do with answers.
Leadership is a function of questions. And the
first question for a leader always is Who do we
intend to be? Not What are we going to do? but
Who do we intend to be? Max De Pree, Herman
Miller
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Legacy!
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CEO Assignment2002 (Bermuda) Please leap
forward to 2007, 2012, or 2022, and write a
business history of Bermuda. What will have been
said about your company during your tenure?
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Ah, kids What is your vision for the future?
What have you accomplished since your first
book? Close your eyes and imagine me
immediately doing something about what youve
just said. What would it be? Do you feel you
have an obligation to Make the world a better
place?
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26. Leaders Push Their Organizations W-a-y Up the
Value-added/ Intellectual Capital Chain
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09.11.2000 HP bids 18,000,000,000for
PricewaterhouseCoopersConsulting business!
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WHAT CAN BROWN DO FOR YOU?
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Experience Rebel Lifestyle!What we sell is
the ability for a 43-year-old accountant to dress
in black leather, ride through small towns and
have people be afraid of him.Harley exec,
quoted in Results-Based Leadership
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The sun is setting on the Information
Societyeven before we have fully adjusted to its
demands as individuals and as companies. We have
lived as hunters and as farmers, we have worked
in factories and now we live in an
information-based society whose icon is the
computer. We stand facing the fifth kind of
society the Dream Society. The Dream Society
is emerging this very instantthe shape of the
future is visible today. Right now is the time
for decisionsbefore the major portion of
consumer purchases are made for emotional,
nonmaterialistic reasons. Future products will
have to appeal to our hearts, not to our heads.
Now is the time to add emotional value to
products and services. Rolf Jensen/The Dream
SocietyHow the Coming Shift from Information to
Imagination Will Transform Your Business
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27. Leaders LOVE the New Technology!
90
100 square feet
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28. Needed? Type IV Leadership Technology
Dreamer-True Believer
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The Golden Leadership Quadrangle (1) Talent
Fanatic-Mentor (2) Creator-Visionary (3)
Inspired Profit Mechanic (4) Technology
Dreamer-True Believer
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5 F500 have CIO on Board While some of the
worlds most admired companiesTesco,
WalMartare transforming the business landscape
by including technology experts on their boards,
the vast majority are missing out on ways to
boost productivity, competitiveness and
shareholder value.Source Burson-Marsteller
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Talent.
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29. When It Comes to TALENT Leaders Always
Swing for the Fences!
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Talents Rules1. Talent
25/8/53 2. Some people are better than other
people. Some people are a helluva lot better
than other people3. Think Roster4. Think
V.C.5. Talent Brand6. Talent is what
leaders do.
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30. Leaders Dont Create Followers THEY CREATE
LEADERS!
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I start with the premise that the function of
leadership is to produce more leaders, not more
followers.Ralph Nader
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31. Leaders Win Followers Over
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WHAT AN IDIOT Instead of employees being in the
drivers seat, now were in the drivers seat.
101
PJ Coaching is winning players over.
102
I didnt have a mission statement at Burger
King. I had a dream. Very simple. It was
something like, Burger King is 250,000 people,
every one of whom gives a shit. Every one.
Accounting. Systems. Not just the drive through.
Everyone is in the brand. Thats what were
talking about, nothing less. Barry Gibbons
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Passion.
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32. Leaders Out Their PASSION!
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G.H. Create a cause, not a business.
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the wildest chimera of a moonstruck mind The
Federalist on Jeffersons Louisiana Purchase
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33. Leaders Know ENTHUSIASM BEGETS ENTHUSIASM!
108
BZ I am a Dispenser of Enthusiasm!
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You cant behave in a calm, rational manner.
Youve got to be out there on the lunatic
fringe. Jack Welch
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34. Leaders Are in a Hurry
111
The Urgency Factor LEADERS have a distorted
sense of time. (E.g. Rummy thinks he asked
months ago it was the day before yesterday.)
112
35. Leaders Focus on the SOFT STUFF!
113
Soft Is Hard- ISOE
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Ph.D. in leadership. Short course Make a short
list of all things done to you that you abhorred.
Dont do them to others. Ever. Make another list
of things done to you that you loved. Do them to
others. Always. Dee Hock
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Message Leadership is all about love! Passion,
Enthusiasms, Appetite for Life, Engagement,
Commitment, Great Causes Determination to Make
a Damn Difference, Shared Adventures, Bizarre
Failures, Growth, Insatiable Appetite for
Change. Otherwise, why bother? Just read
Dilbert. TPs final words CYNICISM SUCKS.
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The Job of Leading.
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36. Leaders Know Its ALL SALES ALL THE TIME.
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TP If you dont LOVE SALES find another life.
(Dont pretend youre a leader.) (See TPs
The Project50.)
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37. Leaders LOVE POLITICS.
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TP If you dont LOVE POLITICS find another
life. (Dont pretend youre a leader.)
121
38. But Leaders Also Break a Lot of China
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If youre not pissing people off, youre not
making a difference!
123
39. Leaders Give RESPECT!
124

• It was much later that I realized Dads secret.
  He gained respect by giving it. He talked and
  listened to the fourth-grade kids in Spring
  Valley who shined shoes the same way he talked
  and listened to a bishop or a college president.
  He was seriously interested in who you were and
  what you had to say.
• Sara Lawrence-Lightfoot, Respect

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Amen!What creates trust, in the end, is the
leaders manifest respect for the followers.
Jim OToole, Leading Change
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40. Leaders Say Thank You.
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The two most powerful things in existence a
kind word and a thoughtful gesture.Ken
Langone, CEO, Invemed Associates from Ronna
Lichtenberg, Its Not Business, Its Personal
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We look for ...... listening, caring,
smiling, saying Thank you, being warm.
Colleen Barrett, President, Southwest Airlines
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41. Leaders Are Curious.
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TP/08.2001 The Three Most Important Letters
WHY?
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42. Leadership Is a Performance.
132
It is necessary for the President to be the
nations No. 1 actor.FDR
133
You cant lead a cavalry charge if you think you
look funny on a horse. John Peers, President,
Logical Machine Corporation
134
43. Leaders Are The Brand
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You must be the change you wish to see in the
world.Gandhi
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44. Leaders Have a GREAT STORY!
137
A key perhaps the key to leadership is
the effective communication of a story.Howard
Gardner Leading Minds An Anatomy of Leadership
138
Leaders dont just make products and make
decisions. Leaders make meaning. John Seely
Brown
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Introspection.
140
45. Leaders Enjoy Leading.
141
Warren, I know you want to be president. But
do you want to do president?
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46. Leaders KNOW THEMSELVES.
143
Individuals (would-be leaders) cannot engage in a
liberating mutual discovery process unless they
are comfortable with their own skin. (Leaders
who are not comfortable with themselves become
petty control freaks.)
144
47. But Leaders have MENTORS.
145
The Gospel According to TP Upon having the
Leadership Mantle placed upon thine head, thou
shalt never hear the unvarnished truth again!
(Therefore, thy needs one faithful compatriot to
lay it on with no jelly.)
146
48. Leaders Take Breaks.
147
Zombie!Zombie!Zombie!Zombie!
148
The End Game.
149
49. Leaders ???
150
Leadership is the PROCESS of ENGAGING PEOPLE in
CREATING a LEGACY of EXCELLENCE.
151
Hire smart go bonkers have grace make
mistakes love technology start all over
again.
152
LEADERS NEED TO BE THE ROCK OF GIBRALTAR ON
ROLLER BLADES
153
50. Leaders Know WHEN TO LEAVE!
154
T. J. Peters 1942 2--- HE WOULDA DONE
SOME REALLY COOL STUFF BUT HIS BOSS
WOULDNT LET HIM!
155
T. J. Peters 1942 2--- HE WAS A PLAYER!
156
If you ask me what I have come to do in this
world, I who am an artist, I will reply I am
here to live my life out loud. Émile Zola