Practical Thoughts and Philosophical Musings

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Practical Thoughts and Philosophical Musings

• Joe Goldberg
• Senior Director, Corporate Business Intelligence
• Motorola, Inc.
• Joe.goldberg_at_motorola.com

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SCIP Global cooperation across the profession
is crucial to success
Vision Better Decisions Through Competitive
Intelligence Mission be the global
organization of choice for professionals engaged
in competitive intelligence and related
disciplines 
research on emerging issues and key trends that
affect competitive intelligence Make existing
and developing competitive intelligence knowledge
visible, availablethrough targeted publications.
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Competitive Intelligence Foundation formed to
research critical core issues
STATE OF THE ART COMPETITIVE INTELLIGENCE A
Competitive Intelligence Foundation Research
Report
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Generally consistent corporate reporting
structure and customers - credibility,
objectivity, relevancy and trust
President and Chief Executive Officer
Executive Vice President and Chief Strategy
Officer
Corporate Business Intelligence
Our Motto To be constructively annoying.
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The changing intelligence role pushed toward new
analytic decision-making building blocks and
action
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Intelligence Function Customer Focus

• Know your customer, those who influence them,
  what they think and how they want intelligence.

• Management doesnt know what you know, or your
  value, unless you tell them again, and again, and
  again

• If end-users do not use our intelligence, that
  does not mean it wasnt valuable. Keep your
  position in their information mosaic in
  perspective.

• Dont worry about being relevant and ROI only
  focus on things that are relevant. Your ROI will
  become obvious.

• Improve the quality and accuracy of intelligence
  products to make an immediate and direct
  improvement on decision-maker use of
  intelligence.

• Dont just ask whats going on and its meaning
  ask also what will happen next and what to do.

• We cant be afraid to create discussion be
  constructively annoying.

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Intelligence Function Internal Focus

• Corporate reality of intelligence Most
  functional success elements are out of your
  control.

• Guard against analysis paralysis and an assembly
  line product mentality, it is rare that you would
  need to communicate all (only 15-20) of what
  youve collected and analyzed.

• Balance long in the tooth and rejuvenation
  diversity of background and skills.

• We must continually develop and showcase our
  differentiating skill set and competencies
  curiosity, intuition, judgment, risk-taking,
  research, analysis, communication.

• Avoid the ethics and counterintelligence
  nothingness culture. Nothing happened
  yesterday. Nothing is happening today. Nothing
  should happen tomorrow. Were okay.

• Well established and maintained human source
  networks trump the quest for the perfect support
  tool.

• Work, but have some fun in the process.

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Thank You