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Practical Thoughts and Philosophical Musings

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be the global organization of choice for professionals engaged ... Avoid the ethics and counterintelligence nothingness culture. ' Nothing happened yesterday. ... – PowerPoint PPT presentation

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Title: Practical Thoughts and Philosophical Musings


1
Practical Thoughts and Philosophical Musings
  • Joe Goldberg
  • Senior Director, Corporate Business Intelligence
  • Motorola, Inc.
  • Joe.goldberg_at_motorola.com

2
SCIP Global cooperation across the profession
is crucial to success
Vision Better Decisions Through Competitive
Intelligence Mission be the global
organization of choice for professionals engaged
in competitive intelligence and related
disciplines 
research on emerging issues and key trends that
affect competitive intelligence Make existing
and developing competitive intelligence knowledge
visible, availablethrough targeted publications.
3
Competitive Intelligence Foundation formed to
research critical core issues
STATE OF THE ART COMPETITIVE INTELLIGENCE A
Competitive Intelligence Foundation Research
Report
4
Generally consistent corporate reporting
structure and customers - credibility,
objectivity, relevancy and trust
President and Chief Executive Officer
Executive Vice President and Chief Strategy
Officer
Corporate Business Intelligence
Our Motto To be constructively annoying.
5
The changing intelligence role pushed toward new
analytic decision-making building blocks and
action
6
Intelligence Function Customer Focus
  • Know your customer, those who influence them,
    what they think and how they want intelligence.
  • Management doesnt know what you know, or your
    value, unless you tell them again, and again, and
    again
  • If end-users do not use our intelligence, that
    does not mean it wasnt valuable. Keep your
    position in their information mosaic in
    perspective.
  • Dont worry about being relevant and ROI only
    focus on things that are relevant. Your ROI will
    become obvious.
  • Improve the quality and accuracy of intelligence
    products to make an immediate and direct
    improvement on decision-maker use of
    intelligence.
  • Dont just ask whats going on and its meaning
    ask also what will happen next and what to do.
  • We cant be afraid to create discussion be
    constructively annoying.

7
Intelligence Function Internal Focus
  • Corporate reality of intelligence Most
    functional success elements are out of your
    control.
  • Guard against analysis paralysis and an assembly
    line product mentality, it is rare that you would
    need to communicate all (only 15-20) of what
    youve collected and analyzed.
  • Balance long in the tooth and rejuvenation
    diversity of background and skills.
  • We must continually develop and showcase our
    differentiating skill set and competencies
    curiosity, intuition, judgment, risk-taking,
    research, analysis, communication.
  • Avoid the ethics and counterintelligence
    nothingness culture. Nothing happened
    yesterday. Nothing is happening today. Nothing
    should happen tomorrow. Were okay.
  • Well established and maintained human source
    networks trump the quest for the perfect support
    tool.
  • Work, but have some fun in the process.

8
Thank You
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