Title: Practical Thoughts and Philosophical Musings
1Practical Thoughts and Philosophical Musings
- Joe Goldberg
- Senior Director, Corporate Business Intelligence
- Motorola, Inc.
- Joe.goldberg_at_motorola.com
2SCIP Global cooperation across the profession
is crucial to success
Vision Better Decisions Through Competitive
Intelligence Mission be the global
organization of choice for professionals engaged
in competitive intelligence and related
disciplinesÂ
research on emerging issues and key trends that
affect competitive intelligence Make existing
and developing competitive intelligence knowledge
visible, availablethrough targeted publications.
3Competitive Intelligence Foundation formed to
research critical core issues
STATE OF THE ART COMPETITIVE INTELLIGENCE A
Competitive Intelligence Foundation Research
Report
4Generally consistent corporate reporting
structure and customers - credibility,
objectivity, relevancy and trust
President and Chief Executive Officer
Executive Vice President and Chief Strategy
Officer
Corporate Business Intelligence
Our Motto To be constructively annoying.
5The changing intelligence role pushed toward new
analytic decision-making building blocks and
action
6Intelligence Function Customer Focus
- Know your customer, those who influence them,
what they think and how they want intelligence.
- Management doesnt know what you know, or your
value, unless you tell them again, and again, and
again
- If end-users do not use our intelligence, that
does not mean it wasnt valuable. Keep your
position in their information mosaic in
perspective.
- Dont worry about being relevant and ROI only
focus on things that are relevant. Your ROI will
become obvious.
- Improve the quality and accuracy of intelligence
products to make an immediate and direct
improvement on decision-maker use of
intelligence.
- Dont just ask whats going on and its meaning
ask also what will happen next and what to do.
- We cant be afraid to create discussion be
constructively annoying.
7Intelligence Function Internal Focus
- Corporate reality of intelligence Most
functional success elements are out of your
control.
- Guard against analysis paralysis and an assembly
line product mentality, it is rare that you would
need to communicate all (only 15-20) of what
youve collected and analyzed.
- Balance long in the tooth and rejuvenation
diversity of background and skills.
- We must continually develop and showcase our
differentiating skill set and competencies
curiosity, intuition, judgment, risk-taking,
research, analysis, communication.
- Avoid the ethics and counterintelligence
nothingness culture. Nothing happened
yesterday. Nothing is happening today. Nothing
should happen tomorrow. Were okay.
- Well established and maintained human source
networks trump the quest for the perfect support
tool.
- Work, but have some fun in the process.
8Thank You