Prsentation PowerPoint

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Canadian eLearning Enterprise Alliance Alliance
Canadienne des Enterprises en eLearning -24
March 2003-
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Agenda

• CeLEA Recap
• The Work of the Weekend
• The Rest of the Journey
• The Help Needed to Complete the Journey
• Permanent Funding

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CeLEA Recap

• Canadian eLearning Enterprise Alliance
• Pan Canadian, industry led, alliance of alliances
  of eLearning companies
• Market growth of the Canadian industry
• Promote Brand Canadian eLearning
• Includes all eLearning sectors
• 9 out of 13 provinces territories represented
  at CeLEA meetings
• Promotes the creation of alliances across the
  country
• Founded 15 December 2002

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CeLEA Mission
Mission To significantly improve the deal flow
of Canadas eLearning industry
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The Work of the Weekend

• Membership rules agreed to
• Full member is a jurisdictional alliance
• Company representatives may not participate at
  CeLEA working meetings after 30 June 2003
• Members to be seated over summer 2003

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The Work of the Weekend

• Membership rules agreed to
• Affiliate members cant vote
• Creates room for other types of organisations or
  key individual contributors as advisors to CeLEA
• Multinationals, etc. can be invited into a bid.
  Dont need to be members
• AGM of members between 01/09 and 15/10/2003

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The Work of the Weekend

• Brokerage Model Agreed To
• Quick transition from Information Exchange
  during lead up to AGM to Marketing Alliance
  after AGM
• Steps after Marketing Alliance TBD
• full brokerage model?
• dependent on results and future vote of members
• Bids come from companies with help from CeLEA

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The Work of the Weekend

• Brokerage Model Agreed To
• Requirement to spread work to qualify as a
  CeLEA-related bid
• SME - to be determined by 01/06/2003
• Geographic spread monitored over time
• K-12, post-secondary and corporate markets
  require different approaches
• Bids, business models, strategic relationships

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The Work of the Weekend

• Brokerage Model Agreed To
• Target markets
• Federal Government
• Foreign Government
• IFI
• Other incoming opportunities handled by CeLEA but
  not a priority for active market development
• Minimum 500K bids

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The Work of the Weekend

• Business Plan Design Approved
• Review Conference Call 04/04/2003 need to
  circulate draft as soon as it is filed
• Finalised for 10/04/2003

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The Work of the Weekend

• Business Plan Staffing
• Year 1
• CEO, Capable Assistant
• Business Development at mid year
• Year 2
• Add Next Bus Dev person
• Contracts
• Project managers or Business Dev for situations

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The Work of the Weekend

• Business Plan Financing
• Year 1 - 600K budget
• Not expecting revenue in first half of year
• Revenue as draw against CeLEA opportunities
• Will need funding to seed organisation and cover
  Year 1 loss

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The Work of the Weekend

• Business Plan Year 2
• More revenue accruing to CeLEA funding
  requirement halved in year 2.
• Sufficient revenue in Year 2 that no funding
  required for Year 3 and beyond.

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The Rest of the Journey

• Estimated size of global eLearning market is 40B
  within 3 years (IDC)
• CeLEAs Goal to position Canadian elearning as
  one of top 3 countries within 3 years
• Branding is critical
• Immediate government recognition support are
  critical
• Strategic partnership between government
  (IDWGELD) CeLEA is critical
• Government investment of up to 1M over next 2
  years will generate extreme ROI!

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The Rest of the Journey

• Short term
• Business Plan finalised 10/04/2003
• Strategic political government relations
  meetings by 06/2003
• SME / geographic distribution rules fixed by
  02/05/2003
• CeLEA meeting 29/05/2003 to checkpoint status
  prepare for joint meeting next day
• Joint IDWGeLD CeLEA meeting on
  30/05/2003-01/06/2003 weekend
• Place to be agreed to
• 25K required for travel
• Interim admin assistance
• 25K

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The Rest of the Journey

• Medium term
• Bylaws Incorporation docs ready 15/06/2003
• 3K for incorporation
• Local alliances must be formed 30/06/2003
• Review of membership applications 01/08/2003
• Incorporation done 01/08/2003
• Recruit CeLEA CEO by 01/09/2003
• 25K for recruitment
• AGM 01/09/2003-15/10/2003 CeLEA exists

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The Help Needed

• Pre-AGM
• 3K incorporation
• 25K interim admin assistance
• 25K Joint meeting travel
• 25K recruitment of CEO
• 30K purchase tools for communication, refine
  website, etc.
• Total 108K

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The Help Needed

• Pre-AGM
• 75K to promote Canadian eLearning respond to
  interim opportunities - need speaker honorarium,
  trade show fees travel support to do so
• Use Canadas best even if not in CeLEA to build
  the Canada brand for eLearning as quickly as
  possible

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Permanent Funding

• We would appreciate
• Knowing if a 600K first year support after the
  AGM is achievable
• On what timeline?
• In what tranche structure?
• Knowing if a 300K second year support is
  achievable
• Expect to be completely self sufficient by
  beginning of Year 3

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Time is of the essence

• Strategic partnership between CeLEA IDWGELD
  (Federal Government) must work well respond
  quickly
• Coopetition work cooperatively to compete
• Funding must happen at the right time for the
  right reasons
• Invest in the right business model to generate
  significant eLearning dollar revenues or this
  will not work
• Believe we can do thisand ACT!

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Discussion of our continued working together