Ethnographic Designs

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Chapter 15

• Ethnographic Designs

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Key Ideas

• Define ethnographic research
• When to conduct an ethnography
• Development of ethnographic research
• Types of Ethnographic Designs
• Key characteristics of ethnographic research
• Steps in conducting an ethnography
• Evaluating an ethnography

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What is ethnographic research?

• Ethnographic designs are qualitative research
  procedures for describing, analyzing, and
  interpreting a culture-sharing groups shared
  patterns of behavior, beliefs, and language that
  develop over time.

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When do you conduct an ethnography?

• Study of a group helps you understand a larger
  issue
• Have a culture-sharing group to study
• Want a day-to-day picture
• Long-term access to culture-sharing group

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Common types of EthnographiesRealist ethnography

• Narrates study in the third person voice
  reporting what is observed
• Researcher reports objective data free from
  personal bias, political goals or judgment
• Researcher produces the participants views
  through closely edited quotes and has final word
  on how the culture is to be interpreted and
  presented.

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Types of qualitative case studies