5 Key Steps to Design Packaging that makes an Impact | Newton Consulting

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Design According To Your Demographic

• Consider the likes and dislikes of the particular
  demographic you are targeting. This will help you
  in coming up with a packaging which will
  instantly connect with the right audiences in the
  most suitable manner.

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Give It a Personal Touch

• Attractive packaging doesnt have to be
  expensive. An inexpensive solution is to make the
  packaging more chic and personalized which should
  trigger the target audiences emotional sensors
  resulting into purchase.

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Shape Matters

• The shape of the product is the first thing that
  human eye recognizes. So, distinctive packaging
  shapes are definitely a great way to make your
  product stand out from the crowd. You can also
  consider breaking the convention by giving your
  product a unique and novel packaging which should
  serve as an eye-candy for the customers.

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Go Eco-friendly

• 57 of people around the world make purchase
  decisions based on whether the brand packaging is
  making a positive social and environmental impact
  or not. Packaging that is recyclable or
  eco-friendly is always a decisive factor for a
  customer to choose your brand over your
  competitors.

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Packaging Is a Part Of The Overall Experience

• Remember, packaging must reflect the brands
  attributes. Consider it this way that your
  products packaging is your first point of
  contact with the customer, so design it in a way
  so as to encourage user-engagement. As per human
  psychology, people tend to draw more towards
  hand-on experience provide them one.

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• India Office
• 512-513, Devika Tower, Nehru Place,
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• About Us
• Newton Consulting India is the subsidiary of
  Newton Consulting Group Inc. with its HQ in New
  York, USA. We are among brand promotion companies
  in India . Our services include Business
  Consulting, Product Development, Creative
  Designing and Digital media marketing. If you are
  looking for a branding agency then call us at
  011-65578601 our visit our website
  http//www.newton.co.in.