5 Steps to Effective Packaging Design | Newton Consulting

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Do Proper Research

• The purpose of research work is to understand the
  approach/strategy of your competitors and to
  ensure that you create a design which separates
  you from the crowd and inspire people to make a
  purchase. Before you start designing, do a
  research work on the demographics of your target
  audience. Consider the likes and dislikes of the
  particular demographic you are targeting. This
  will help you in coming up with a packaging which
  will instantly connect with the right audiences
  in the most suitable manner.

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Personalization Is The Key

• Attractive packaging doesnt have to be
  expensive. An inexpensive solution is to make the
  packaging more chic and personalized which should
  trigger the target audiences emotional sensors
  resulting into purchase.

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Give it a unique shape

• The shape of the product is the first thing that
  human eye recognizes. So, distinctive packaging
  shapes are definitely a great way to make your
  product stand out from the crowd. You can also
  consider breaking the convention by giving your
  product a unique and novel packaging which should
  serve as an eye-candy for the customers.

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World is going eco-friendly

• 57 of people around the world make purchase
  decisions based on whether the brand packaging is
  making a positive social and environmental impact
  or not. Packaging that is recyclable or
  eco-friendly is always a decisive factor for a
  customer to choose your brand over your
  competitors.

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World is going eco-friendly

• 57 of people around the world make purchase
  decisions based on whether the brand packaging is
  making a positive social and environmental impact
  or not. Packaging that is recyclable or
  eco-friendly is always a decisive factor for a
  customer to choose your brand over your
  competitors.

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Create a wow experience

• Remember, packaging must reflect the brands
  attributes. Consider it this way that your
  products packaging is your first point of
  contact with the customer, so design it in a way
  so as to encourage user-engagement. As per human
  psychology, people tend to draw more towards
  hand-on experience provide them one.

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