Influencer Marketing Strategies to Drive Sales – Top Influencers

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Influencer Marketing Strategies to Drive Sales
Influencer marketing in India has captured every
sphere of the digital marketing industry that
comes to your mind. Be it fashion, beauty and
grooming or food and travel. Consumers are really
relying on the opinions of their peers more and
more for buying new products and services. With
social media platforms like YouTube resorting to
multilingual content to gain more outreach,
brands promoted by influencers are going to reach
every nook and corner of India! Here are some
strategies for influencer marketing that can help
you drive sales like never before.
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Top influencers on YouTube are more popular than
movie stars or politicians in India. Indeed they
are household names. They have their own YouTube
channels with an ever widening fan base of
subscribers. So influencers can offer exclusive
giveaways with your products or services.
Offering these free of cost to tap their
followers and making them like or follow your
brand is to the benefit of your brand.
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1 Prizes and Giveaways 
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2 Sponsorships and Paid Promotions 
Marketing to influencer is equally important. The
influencer who promotes your brand must at least
be convinced about its value. Then, influencers
can take over the social media accounts making
posts on a companys behalf via their own posts,
stories and videos. They post stories, pictures
and videos about their experiences that lead to
more engagement and translate into greater brand
presence and success. Influencers can also make
guest posts on the companys social media pages
allowing the company to tap their huge fan
following.
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Promotional events in partnership with top
influencers in India would gather a lot of
attention and social media coverage and attract
consumers as well as establish brand identity
3 Promotional Events 
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4 Brands Must Partner With The Right Influencers 
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The first strategy would be to find the right
influencers for your brand. Top influencers on
Instagram have slowly changed our lives, having
their sway over the way we dress, eat, vacation
or think. A company can build a long-term
association with a popular influencer with a
growing following. It helps to cash in on their
expanding population of followers over a period
of time. These can be converted to customers for
your products and services.
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5 Coupon codes 
Coupon codes can be incorporated in the
influencers creative content to give an
incentive to people who make a purchase. Their
Instagram stories can have a swipe up link to
drive more traffic to your site. Posts that have
content related to your brand can be recommended
or referred by influencers to guide consumers to
buy a product or service. That being said,
an influencer needs to be kept motivated. If they
are rewarded for getting the maximum number of
likes, sales or engagement it would help boost
your companys sales as well. More than half the
Instagram users decide to buy products after
reading an influencers Instagram story. There is
such a social media proliferation that if you
chose the right strategy with top influencers,
you can skyrocket the popularity of your brand or
service through influencer marketing!
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THANKS www.topinfluencers.in