Is digital marketing a good career in India 2022?

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Is digital marketing a good career in
India 2022? Leave a Comment / Best Digital
Marketing Training Institute, Digital marketing
jobs in India, Digital Marketing Strategies / By
Alok Kumar To know why is digital marketing a
good career in India 2022, I have some questions
for you to answer.
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On average, how many hours do you spend on the
internet?
How many people in your circle dont use the
internet?
To buy any product or service, do you check about
it on the internet before making any decision?
After answering the above questions, its clear
that internet users are increasing day by day,
and opportunities in digital marketing in India
in 2022 are growing exponentially.
Here are a few stats of Internet users which
gives you a clear idea of digital marketing
scope and why is digital marketing a good
career in India 2022
1. According to a Statista report, the number of
internet users in India increased from 422.2
million to 761.29 million (2021). It is estimated
to reach 820.99(million) in 2022 and 974.86
(millions) by 2025.
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2. According to Hootsuite, the total number of
social media active users in the world are 3.96
billion out of which 3.91 billion are also
accessing through mobile.
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3. 51 of the population is using social media
and the growth of new users is exponentially
increasing by 10
So, having an online presence helps you to reach
millions of people and earn money as well as
recognition.
If you want to build your brand or willing to
start a business or grow your business, digital
marketing has become necessary.
Especially after covid-19, many businesses
realized the importance of online presence.
Do you know that 30 of consumers dont consider
a business without a website and 97 of
consumers search online for local businesses
where 12 do it daily?
So your question is digital marketing a good
career in India 2022? is meaningful.
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We realized the growth of internet users. Now let
us see the benefits of an online presence. They
are as follows
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1. Brand awareness
For any business or a brand, visibility is
important in generating more ROI.
If the desired audience is not aware of the
brand, then there is no use in building that
brand. So online presence ensures your brand
awareness.
2. Personal Branding
Personal branding helps the business of
respective online influencers to grow rapidly.
As people value the influencer, they trust in
their business too which leads to better business
and generates more ROI.
3. Global reach
An online presence allows you to reach a
worldwide audience.
You are no more confined to a particular region.
This gets you more reach and money than you
expected.
The future of digital marketing in India 2022
depends on the increase in the number of active
users of the internet and social media Platforms.
Fortunately, the headcount is increasing and will
be increasing leading to more opportunities in
digital marketing in India 2022.
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These are the reasons why an online presence is
very important for any individual or a business.
Lets understand from the basic question, what is
digital marketing?
What is Digital Marketing?
Bringing any product or service in front of the
desired targeted audience with the help of
digital platforms is called digital marketing.
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Digital marketing is all about messaging people
in the form of text, image, audio, and video to
sell the desired product to the desired audience.
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So, I hope you understood why is digital
marketing a good career in India in 2022, and
doors are open for future opportunities in
digital marketing 2022.
Types of digital marketing
Digital marketing is an ocean with a wide variety
of concepts and methods involved in it.
As mentioned above, it is messaging in different
formats like text, image, audio, and video.
So, according to requirements following methods
are used

1. Search engine marketing (SEM)
2. Search engine optimization(SEO)
3. Social media marketing(SEM)
4. Social media optimization(SMO)
5. Email marketing
6. Content marketing

Based on the desired audience and the platforms
they frequently use, we select one of the above
methods to do digital marketing.
It is organic as well as paid.
An increase in the social media platforms is also
increasing a lot of opportunities in digital
marketing in India 2022 and justifying the
question of why is digital marketing a good
career in India 2022.
So, we understood the growth of internet users,
the importance of online presence, digital
marketing, and its types.
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As a result of all these opportunities in digital
marketing in India 2022 are endless and
priceless.
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Jobs, career, and future of digital marketing in
India 2022 Jobs in digital marketing
Due to the rise in demand for digital marketing,
there are many opportunities for freshers.
If you are interested to pursue a career in
digital marketing, there are many companies and
startups that are ready to hire you.
The future of digital marketing in India in 2022
is booming and evergreen.
Below is the image of digital marketing job roles
according to smart insights.
Based on your interests you can choose one of the
fields in digital marketing to grow your career.
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A career in digital marketing
But at the beginning its difficult to choose one
of them, so first learn the basics of all. After
implementing them practically, you can figure out
the best one for you.

• Not only a full-time job, but you have many
  opportunities in digital marketing in India
  2022. Some of them are listed below
• Freelancer
• Affiliate marketer
• Content creator
• Agency owner
• Digital marketing trainer
• Freelancer
• As a freelancer, you can provide services like
  SEO, SEM, SMO, SMM, content writing,
  copywriting, and many more to the clients as a
  project.
• As a freelancer, its your choice to select your
  clients and set your fees for each project.
• For doing freelancing, you need to be an expert
  in the particular domain and service you
  provide.
• Freelancing opportunities is also one of the
  reasons why is digital marketing a good career
  in India 2022.
• Affiliate marketing

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• This is also a part of digital marketing. If you
  are good at selling and driving traffic, this is
  for you. You dont have any limit in earning in
  this.
• Content Creator
• The best answer for is digital marketing a good
  career in India 2022? is this. No matter in
  which profession you are.
• If you are good at your work and want to create
  content out of it, then digital marketing helps
  you to become a great content creator and reach
  more people.
• This has a lot of scopes now and also in the
  future, people are consuming a lot of content
  these days.
• Agency owner
• After gaining experience and a good amount of
  knowledge in this field, you can also start a
  digital marketing agency of your own and start
  serving businesses with digital marketing.
• By this many are generating employment and
  providing opportunities in digital marketing in
  India 2022.
• Digital marketing trainer
• If you are well experienced in digital marketing
  and good at teaching it to others, then you can
  also become a digital marketing tutor or trainer.

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How to start a digital marketing journey?
As the demand and requirement for this subject
are booming, many people are interested and will
be interested to learn in future as well.
Digital marketing is a vast field to learn.
First, learn the basics followed by doing an
internship or project along. Then you can do a
job as a fresher as well do freelancing. This
career needs a lot of practical implementation to
make it easy and as time prolongs you will
master the skill with gaining experience. You
dont need to have any doubt is digital
marketing a good career in India 2022?
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Conclusion
Digital marketing can be learned by anyone with
interest and dedication. There are many
opportunities in digital marketing 2022 as demand
is huge. So, instead of thinking about why is
digital marketing a good career in India 2022,
think about how to improve your skillset and
become market-ready. I hope I answered all your
doubts in this article. Lets catch up with
another useful article.
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