Top Infleuncer Marketing Strategies that will work

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Top Influencer Marketing Strategies that will work

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Influencer Marketing

• Influencer Marketing involves making use of the
  reach of a current influencer who has developed a
  large following along with a strong brand
  reputation in a specific niche for supporting
  your brand, content co-creation, product
  endorsement, etc. with the objective to bring
  about a rise in brand awareness and eventually
  sales.
• As the name suggests, Influencer Marketing is
  basically marketing carried out to influence. 

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Influencer Marketing Strategies

• Top Influencer Marketing strategies, especially
  for 2021-
• Identify the influencers in your niche
• Associate with those influencers that like your
  brand
• Competitions combined with giveaways
• Go ahead with what works best for you, not your
  peers
• Campaign monitoring

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Identify the influencers in your niche

• Social media is the obvious way for finding
  influencers.
• Start by following the influential individuals,
  and keep an eye on whom they follow.
• Carry out a topic-specific search to discover
  conversations and get to know whose voice is
  being heard.
•  Be a part of industry-relevant conversations.
• Apart from these, one can even go for the free
  online tools for checking out who all are sharing
  content and their influential level.
• Put in a little research and one would get the
  list of influencers who are required to be
  followed and listened out to.

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Associate with those influencers that like your
brand

• Influencers speaking about you sans any
  sponsorship implies they have a liking for your
  brand. 
• This means they have got an interested audience
  who would also get your message.
• Nothing better than partnering with such
  influencers. 
• They are promoting your brand upon request means
  a higher chance of getting maximum ROI from your
  campaigns. 
• Airbnb is one real-time brand that has made
  successful use of Influencer Marketing. 

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Competitions combined with giveaways

• Giveaways serve to be ideal avenues for obtaining
  maximum brand exposure, creating buzz, and
  driving engagement. 
• Based on the price point of your product, one can
  offer products every month to the winners of the
  competition, or straightaway to the influencers.
• Getting videos unboxed from influencers is yet
  another effective technique requiring a minimal
  cost. 
• Remember, the offered gifts and prizes got to be
  attractive enough to excite individuals or offer
  early access to products prior to their wide
  release.
• An effective way to bring in more engagement is
  through the inclusion of engagement instructions
  in the form of a requirement to enter the
  contest. 

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Go ahead with what works best for you, not your
peers

• While earning a name for yourself, the tendency
  is to copy and deploy the strategies and
  techniques of your peers.
• This could work at times, however, blindly
  copying the other persons approach for
  Influencer Marketing wont bring the expected
  results every time. 
• It could result in harming your personal brand or
  even hamper your credibility.
• Focus should be on creating quality, engaging,
  and original content that catches the eye of the
  influencers from your industry. 
• Citations from reputed influencers are only
  feasible if one comes up with content that is
  worth citing.

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Campaign monitoring

• The use of the right kind of tools is a must if
  one is looking to achieve business growth using
  influencer marketing.
• One of the reasons being 78 of the marketers
  experience difficulty in finding out the ROI of
  their Influencer Marketing campaigns.
• Tools such as Influence provide an overview of
  your campaign ROI.
• Tools ease-out tasks like finding the correct
  influencers in lesser time, etc. 

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Conclusion

• It's important that you keep an eye on your
  campaign. Influence is a fickle thing. Working
  with an influencer who has lost his or her
  respect will taint your brand.
• Brands must have faith in influencers to properly
  portray them in order for influencer marketing to
  succeed. The key is to choose the right
  influencers. You've increased the chances of a
  successful campaign by choosing influencers with
  followers who are a good fit for your target
  market.

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