MKT 571 Week 3 Quiz UOP New Tutorials

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Title: MKT 571 Week 3 Quiz UOP New Tutorials


1
MKT 571 Week 3 Quiz
  • By www.UopeTutors.com

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  • 1. Most new-product activities are devoted to
  • introducing backward integration
  • changing the target markets
  • improving existing products
  • changing the existing market dynamics
  •  
  • Find the quiz answers here MKT 571 Week 3 Quiz
  •  
  • 2. Which of the following is the best example of
    a new-to-the-world product?
  • Tata Motors, an Indian automobile company,
    acquires Jaguar to extend its business
  • Kids-Med, a company that produces childcare
    products, launches a non-contact thermometer
  • Walmart, the retail giant, opens new stores in an
    underdeveloped African country
  • Pestorica, a publishing company, decides to
    launch a new sports magazine

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3
  • 3. ________ is the ability of a company to
    prepare on a large-scale basis individually
    designed products, services, programs, and
    communications.
  • Interoperability
  • Mass customization
  • Reverse engineering
  • Backward compatibility
  •  
  • Quiz Answers just a click away MKT 571 Week 3
    Quiz
  •  
  • 4. Which of the following will most help service
    providers overcome the limitation of
    intangibility of services when positioning
    itself?
  • Sharing services
  • Using brand symbols
  • Working with larger groups
  • Cultivating non-peak demand

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  • Find the final exam answers here MKT 571 Week 6
    Final Exam
  • 5. Which of the following is most closely related
    with the organic growth of an organization?
  • Developing new products from within
  • Increasing productivity of employees
  • Acquiring a product or service brand
  • Increasing the operational profitability
  •  
  • 6. When the physical product cannot be easily
    differentiated, the key to competitive success
    may lie in adding valued services and improving
    their quality. The main service differentiators
    are ordering ease, delivery, installation,
    ________, customer consulting, maintenance, and
    repair.
  • ease of use
  • technology intensity
  • adaptability
  • customer training

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  • Complete Answers here MKT 571 Week 3 Quiz
  •  
  • 7. Services high in ________ are those services
    that have characteristics the buyer normally
    finds hard to evaluate even after consumption.
  • credence qualities
  • trial qualities
  • search qualities
  • experience qualities
  •  
  • 8. Happy Home Products produces detergents,
    toothpaste, bar soap, disposable diapers, and
    paper products. This company has a product
    ________ of five lines.
  • width
  • type
  • class
  • length

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  • Want to see the complete Individual Assignment
    Check..?? Click MKT 571
  •  
  • 9. Campbell Soups is a newly established company
    that specializes in preparing healthy but tasty
    food for children under the age of 5. It is
    incurring huge production costs, nonexistent
    profits, and slow sales growth. The company is in
    the ________ phase of its life cycle.
  • introduction
  • growth
  • maturity
  • decline
  •  
  • Want help? Click to download MKT 571 Week 4 Quiz
  •  
  • 10. The five product levels constitute a
    ________. At each level more customer value is
    added.
  • value grid
  • demand chain
  • business model
  • customer-value hierarchy

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  • Complete Answers just a click away MKT 571 Week 6
    Quiz
  • 11. A dance school in the Bronx teaches
    professional hip-hop and salsa. It is
    experiencing an increase in student admissions,
    which is leading to substantial improvement in
    profits. The school is going through the ________
    phase of its life cycle.
  • introduction
  • decline
  • growth
  • maturity
  •  
  • 12. Poga International, a multinational beverage
    corporation, identifies that one of its
    competitors is launching an apple flavored drink.
    The company decides to launch an apple flavor
    brand along with its competitor. What timing
    strategy is used here?
  • Exchange entry
  • Parallel entry
  • Late entry
  • First entry

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  • Download Complete course MKT 571
  •  
  • 13. Using the ________ level of the product
    hierarchy to market its soups, Campbell Soups
    feature the company name first, then the soup
    variety on their packaging.
  • product-family
  • product-line
  • product-class
  • product-type
  •  
  • 14. It was sunny when Jenny went to class, but by
    the time class was over it was raining heavily,
    so Jenny stopped by the student store to buy an
    umbrella before she walked back to her dorm. In
    this case, the umbrella is an example of a(n)
    ________.
  • emergency good
  • heterogeneous shopping good
  • specialty good
  • impulse good

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  • Download all Week MKT 571
  • 15. Which of the following is the level at which
    the products primary characteristics operate?
  • Design
  • Durability
  • Conformance quality
  • Performance quality
  •  
  • Complete Answers here MKT 571 Week 4 Quiz
  •  
  • 16. One of the ways to change the course of a
    brand is to modify the product. Under product
    modification, ________ adds size, weight,
    materials, supplements, and accessories that
    expand the products performance, versatility,
    safety, or convenience.
  • feature improvement
  • technological improvement
  • quality improvement
  • style improvement

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  • Complete Course click here MKT 571
  • 17. Marketers must see themselves as benefit
    providers. For example, when a shopper purchases
    new shoes, he or she expects the shoes to cover
    his or her feet and allow him or her to walk
    unobstructed. This is an example of what level in
    the consumer-value hierarchy?
  • Pure tangible product
  • Potential product
  • Basic product
  • Augmented product
  •  
  • 18. Product launches include many tasks and often
    take longer than expected. To coordinate
    effectively, a planning technique such as ______
    can be used.
  • master scheduling
  • key path scheduling
  • task scheduling planner
  • critical path scheduling

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  • Download complete week MKT 571
  • 19. Some firms might delay the launch of their
    products until after the competitor has borne the
    cost of educating the market. Such an entry is
    called ________ entry.
  • balancing
  • strategic pay off
  • late
  • compensating
  • 20. Which of the following steps will help
    service firms to increase their quality control?
  • Adopting differential pricing
  • Providing complementary services to customers
  • Cultivating non-peak demand
  • Standardizing the service performance process

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  • Want help? Click to download MKT 571 Week 2 Quiz
  • 21. Product-line analysis provides information
    for two key decision areas product-line length
    and ________.
  • product-class composition
  • product mix-pricing
  • popular pricing
  • product need family
  •  
  • About Author
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  • This article covers the topic for the
    University Of Phoenix MKT 571 Week 3 Quiz The
    author is working in the field of education from
    last 5 years. This article covers the basic of
    MKT 571 Week 3 Quiz from UOP. Other topics in the
    class are as follows

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  • MKT 571 Week 1 Quiz
  • MKT 571 Week 2 Quiz
  • MKT 571 Week 3 Quiz
  • MKT 571 Week 4 Quiz
  • MKT 571 Week 5 Quiz
  • MKT 571 Week 6 Quiz
  • MKT 571 Week 6 Final Exam
  •  
  • Want to check other classes..?? Visit
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