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MKT 571 Final Exam Guide (New)   1.         The
stage in the new product process that occurs
first and has a pass ratio of 14 is the ________
stage.            test marketing           
idea screening            product
development            product soft
launch 2.         If Ming was interested in
capturing distribution metrics for her retail
organization, which of the following might she
consider?            Customer complaints        
    Effective reach
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MKT 571 Final Exam Guide   1.Which component of a 
marketing audit includes major developments in inc
ome, prices, savings, and credit that affect the c
ompany?   Technological   Political   Economic  
Cultural  2.Marketers must see themselves as benef
it providers. For example, when a shopper purchase
s new shoes, he or she expects the shoes to cover 
his or her feet and allow him or her to walk unobs
tructed. This is an example of what level in the c
onsumer-value hierarchy?   Core benefit  
Pure tangible product   Basic product  
Potential benefit
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MKT 571 Week 1 Assignment Researching Marketing
Questions   Purpose of Assignment  This
assignment is designed to help students analyze
and interpret primary and/or secondary data and
research. First, students will be provided with a
marketing report that allows for preparing basic
executive level data insights. Second, they will
be allowed to pick a company and product or
service. This assignment will help prepare
students for the development of their marketing
plan.
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MKT 571 Week 1 DQ 1   What have been the major
marketing trends in the last decade? What new
marketing trends do you anticipate in the next 10
years?
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MKT 571 Week 1 DQ 2   UOP has been the darling of
Wall Street during the last few years. They offer
some of the highest profit margins of any company
in America today. And UOP has had a fine record
of growing both revenue and profits. They are, by
far, the largest private university in the
Country. From a marketing standpoint what do you
think UOP is doing well? What areas do you think
can be improved?
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MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2
Papers)   Select a local company and one of its
products or services. Create a 1,400-word
Discussion Guide for your selected product or
service to be used during the course of a Focus
Group that researches your product or services
target market. In your plan, be sure to do the
following Identify a problem or opportunity that
may be facing that product or service. Identify a
primary target audience for that product or
service in terms that relate to the audience's
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MKT 571 Week 2 Assignment Understanding Target
Markets   Purpose of Assignment  To develop
effective relationship marketing, a company must
first understand its targeted consumers' buying
influences and behaviors. This week's assignment
is the first part of the development of a
marketing plan. It provides the foundation of the
marketing plan and introduces the student to a
variety of diagrammatic tools for understanding a
business. 
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MKT 571 Week 2 DQ 1   This week we are reading
about "branding". Here is a recent article on the
subject. Comments please.
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MKT 571 Week 2 DQ 2   We are entering a real
crowded and mature market with our CNN product.
(Read class case introduction). Here is a two
part DQ. 1. Describe the overall strategy we
should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product
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MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)   This Tutorial contains 2
Papers Go to the Strategic Business Insights
website. Take the VALS Survey. Have the results
sent to you by email. The results are sent in a
Microsoft Word document showing your primary and
secondary VALS segments. Go to the Nielsen
website.
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MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers)   Develop a 1,050-word
marketing plan discussion which includes the
following Discuss what a marketing plan is and
is not. Examine the elements that should be
included in a marketing plan. Examine the
importance of a marketing plan. Discuss how a
marketing plan can be applied to a new product
launch. Discuss ways to determine goals,
strategies, tactics, and objectives for a new
marketing plan. Cite a minimum of three scholarly
references in addition to the text. Format the
paper consistent with APA guidelines.
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MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle   Purpose of Assignment All
products/services go through a life cycle of NPI
(new product introduction), growth, maturity and
decline. These various stages affect the
marketing strategy and promotional efforts. In
Week 3, you will incorporate a product strategy
that addresses at least 3 areas of the product
life cycle. The primary objective of this
assignment is to allow the student to demonstrate
an understanding of the factors that can affect
the launch of a product or service. A secondary
objective is to understand the differences in a
product launch in the U.S. (domestic market) and
an international market.  
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MKT 571 Week 3 DQ 1   What do you think are the
most important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.
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MKT 571 Week 3 DQ 2   You are working at Johnson
Johnson and one of your responsibilities is to
set prices for new drugs. The firm has invented a
cure for Aids and is protected by patent. The
cost for the one time injection that cures the
disease is 100 and includes amortization of the
development cost (The 1 billion cost to develop
the product is included in the 100) and the cost
raw materials. Assume that insurance companies
currently spend 200,000 to treat an Aids
patient. Assume 20 of the world population is
covered by insurance or socialized medicine.
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MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers)   You are a marketing
manager for a local company and you are
developing a plan to improve customer
relationships and increase satisfaction. Select on
e of the following types of local
companies Florist Veterinarian Health/Natural
Food Store Accounting/Tax Preparation Create a
2,100-word Customer Satisfaction Plan in which
you include the following
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MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1   Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries.  Select your home (domestic) market
and another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits. Include the
following in the Product Launch Plan Define the
product or service being offered. Describe the
product or service offering. Assess the market
needs for this product or service.
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MKT 571 Week 3 Team Assignment New Product
Launch   Purpose of Assignment Understanding the
various phases of a product or service lifecycle
is critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the various phases of a product or
service life cycle. This tool is critical when
addressing a market penetration, market
saturation or product/service decline. 
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MKT 571 Week 4 Assignment Price and Channel
Strategy   Purpose of Assignment  This assignment
is designed to help students analyze and
understand how price setting and go to market
(distribution) are interrelated and affects the
profitability and growth of the business. It has
been designed to be a short overview on purpose
the concepts of pricing and distribution are
complex and a general understanding is what
should be absorbed in one week of study. 
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MKT 571 Week 4 DQ 1   Let's assume that our
overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished.
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MKT 571 Week 4 DQ 2   Let's assume that The
Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U.
S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
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MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2   Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development. Discuss the stages of the new
product/service life cycle and how to manage each
stage. Include tactical plans for the 4 Ps at
each stage.
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MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy   Purpose of Assignment This
assignment is designed to help students
understand the interrelationships between brand
strategy and the communication message to the
target audience. It is a continuation of the
marketing plan and students should review the
Week 3 Learning Team Assignment for assistance in
product brand strategies the team has developed.
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2)   Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used.  Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only)   Select a current
product or service with which you are familiar.
This product will be used to pitch a new
integrated marketing communication and marketing
mix to a client who is the marketer or producer
of the product. Review the current marketing mix
including the communication channels used.  Part
1 Create a 12-slide presentation including
detailed speaker notes that will act as the
script of a presentation. Include the following
in the presentation
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MKT 571 Week 5 DQ 1   Let's assume our objective
for ReCharge is to deliver 300 million in first
year sales and to capture the 1 market share
position in the category by the end of our first
full year of operation. (BTW. Setting marketing
objectives prior to developing strategy is real
important) What should our promotional budget be?
Why? What methodology did you use to come up with
your budget?
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MKT 571 Week 5 DQ 2   Instead you're going to get
a chance to get your creative juices going and to
hopefully have some fun doing it. Each of you
will demonstrate your creative approach to the
ReCharge Bar by developing a TV commercial, radio
spot or magazine ad. You don't need to get fancy
with the graphics. You can verbally describe what
is going on. But write the actual copy for your
ad.  You will need to restate your target
audience and positioning. You won't be able to
max out your points if you forget.
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MKT 571 Week 5 Team Assignment Media
Options   Purpose of Assignment  The purpose of
this assignment is to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. It provides the Learning Team the
opportunity to creatively illustrate traditional
and new media options. An understanding of the
target audience and effective communication for
each is a desired outcome. 
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MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3   Develop a 1,400-word
Communication Plan including the
following Discuss the marketing communication
channels available for the domestic and
international markets. Evaluate the merits and
drawbacks of the channel options in relation to
the target audience, your product or service, and
the timing of the launch phase. Select the
communication channel that is best for marketing
your product or service in the domestic and
international markets. Discuss the reach of each
communication channel. Cite at least three
scholarly sources. Format your assignment
consistent with APA guidelines.
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MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications   Purpose of Assignment The
purpose of this assignment is to help students
think through the importance of social, legal,
and ethical issues that may arise with their
product or service and the implications of
decisions made within those frameworks. It is
designed to help the learners understand ethical
and legal issues related to marketing practices.
This knowledge helps to prevent such issues when
developing the marketing strategies in their
marketing plan. The executive overview of the
marketing plan is not a summary and conclusion,
but an overview of what the plan entails and what
it does not address.
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MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project   Complete the final phase of your New
Product Launch Marketing Plan. Consider your
product launch to date, reflect on additional
learning, and incorporate feedback to the
Learning Team's Marketing Plan for your new
product/service. Once all previous weeks'
sections and the remaining parts of the Plan are
compiled, it should be no more than 3,500 words.
Be sure to include the following Create an
Executive Summary of no more than 350
words. Incorporate the Situational Analysis (Week
3).
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The Best way to predict the Future is to create
it.....To Best way....
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