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MKT 571 Week 1 Quiz Assignment
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  • 1. What data analysis type is being used here?
    When Sam thought about opening a foreign car
    repair shop in Phoenix, he researched all of the
    firms in the area before deciding on a location.
    He also analyzed their capabilities and found
    articles about many of them in terms of their
    capabilities, strengths, and weaknesses.
  • Secondary data
  • Primary data
  • Licensed information
  • Tertiary information
  •  
  • 2. Marketing is considered both an art and a
    science. How do the 4Ps, or marketing mix, help
    us bridge the gap between art and science?
  • Marketing focuses on sales as the primary goal.
  • Marketing balances the need for data with that of
    creativity.
  • Marketing is about advertising.
  • Marketing is involved with price as the major
    factor.
  •  
  • 3. Which of the following statements demonstrates
    behavioral loyalty towards a brand?
  • My friends agree Myfavorite Laundry detergent is
    the best.
  • Myfavorite Laundry detergent is so easy to use.
  • Myfavorite Laundry detergent smells good.
  • I always buy Myfavorite Laundry detergent when
    purchasing laundry detergent
  •  
  • Find the quiz answers here MKT 571 Week 1 Quiz

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  • 4. By 2015, projections indicate that the largest
    category of households will be composed of
  • childless married couples and empty nesters
  • married couples with children
  • single-parent families
  • singles living with nonrelatives
  •  
  • 5. One of the most critical steps in the defining
    process of market research is
  • reading marketing research journals
  • defining the problem, the decision alternatives,
    and research objectives
  • analyzing the internal environment
  • developing a research plan
  •  
  • 6. Which of the following is correct about
    marketing management?
  • It is primarily concerned with the systematic
    gathering, recording, and analysis of data about
    issues related to marketing products and
    services.
  • It focuses mostly on monitoring the profitability
    of a company's products and services.
  • It is defined as the field that deals with
    planning and managing a business at the highest
    level of corporate organization.
  • It occurs when at least one party to a potential
    exchange thinks about the means of achieving
    desired responses from other parties.
  •  
  • Quiz Answers just a click away MKT 571 Complete
    Quiz

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  • 7. In the U.S., consumer expenditures on homes
    and other large purchases tend to slow down
    during a recession because
  • of stringent credit policies adopted by the Fed
    before the onset of recession
  • the consumers have a high debt-to-income ratio
  • of steady supply of loanable funds in the economy
    during recession
  • consumer borrowing increases during recession
  •  
  • 8. Which of the following elements of
    sociocultural environment can be associated with
    the growing demand for social surrogates like
    social networking sites, television, and so on?
  • Views of ourselves
  • Views of nature
  • Views of others
  • Views of organizations
  •  
  • 9. Wabash Bank would like to understand if there
    is a relationship between the advertising or
    promotion it does and the number of new customers
    the bank gets each quarter. What type of research
    is this an example of?
  • Causal
  • Exploratory
  • Secondary
  • Qualitative
  •  
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  • 10. Which strategy does this exemplify? Kayak and
    Orbitz provide their customers with a variety of
    travel options including flight reservations,
    vacation packages, flight and hotel options with
    or without car rentals, and cruise offerings.
  • Focus
  • Diversification
  • Differentiation
  • Promotional
  •  
  • 11. Which of the following industries is most
    likely to use database marketing?
  • A supermarket chain
  • A local restaurant
  • A physicians office
  • A school system
  •  
  • 12. Which market do customers who have purchased
    and are driving Audi automobiles represent?
  • Potential market
  • Available market
  • Target market
  • Penetrated market

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  • 13. When Apple introduced iTunes, a new market
    was opened. Which of the following describes this
    type of innovation?
  • Presence
  • Operational excellence
  • Value chain
  • Value capture
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  • Download now MKT 571 Week 3 Quiz
  •  
  • 14. The Soccer World Cup is promoted aggressively
    to both companies and fans. This is an example of
    marketing a(n)
  • service
  • event
  • place
  • idea
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  • 15. How does the market demand curve change (as a
    function of marketing expenditure) during
    recession?
  • Shifts upward
  • Becomes vertical
  • Remains unaffected
  • Shifts downward

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  • 16. A company's sales potential would be equal to
    market potential when which situations exists?
  • The marketing expenditure of the company is
    reduced to zero.
  • The company gets 100 percent share of the market.
  • Industry marketing expenditures approach infinity
    for a given marketing environment.
  • The market is nonexpandable.
  •  
  • Complete paper here MKT 571 Week 4 Quiz
  •  
  • 17. During the holidays, companies often provide
    gifts to customers. The more a client spends, the
    larger the gift, usually. To segment customers in
    this way, for what purpose is this data being
    mined?
  • To deepen customer loyalty
  • To beat the competition to a sale
  • To avoid serious customer mistakes
  • To decide which customers should receive a new
    sales offer
  •  
  • 18. Costco is able to keep its inventory
    expenditure relatively low through its management
    technology and cutting-edge point-of-sale
    inventory management technology. As a result,
    Costco is able to pass these savings on to
    consumers in the form of low prices. This
    strategy is best described as
  • market development
  • integrative growth
  • overall cost leadership
  • differentiation

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from last 5 years. This article covers the basic
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topics in the class are as follows     MKT 571
Week 2 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4
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