MKT 571 Slingshot Academy - snaptutorial.com

1
MKT 571 Slingshot Academy / snaptutorial
For More Best A Tutorials
www.snaptutorial.com
2
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Entire Course

• MKT 571 Final Exam Guide

• MKT 571 Week 1 Quiz
•  MKT 571 Week 1 DQ 1
•  MKT 571 Week 1 DQ 2
•  MKT 571 Week 1 Summary
•  MKT 571 Week 2 Team Assignment New Product
  Launch Marketing Plan, Part I

• 1) Which of the following is most closely
  associated with a proactive marketing
  orientation?
•   A. It involves delivering superior value.
• B. It is about understanding and meeting
  customers expressed needs.

3
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 1 Assignment Marketing Environment
  Simulation and Summary

• MKT 571 Week 1 Quiz

• This Tutorial contains 2 Sets of Paper
• Complete the Marketing Environment Simulation and
  Summary in My Marketing Lab.

• 1. Which of the following is correct about
  marketing management?
•  2. Which of the following industries is
  most likely to use database marketing?

4
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 1 DQ 1

• MKT 571 Week 1 DQ 2

• What have been the major marketing trends in the
  last decade?

• From a marketing standpoint what do you think UOP
  is doing well? What areas do you think can be
  improved?

5
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 1 Summary

• MKT 571 Week 2 DQ 1

• Write a Short Summary about this week

• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.
• http//www.ksbw.com/money/21467497/detail.html.

6
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 2 DQ 2

• MKT 571 Week 2 Quiz

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.

• 1. When purchasing, in which state does the
  consumer set a minimum acceptable cutoff level
  for each attribute and then makes a buying
  decision?

7
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 2 Summary

• MKT 571 Week 2 Team Assignment New Product Launch
  Marketing Plan, Part I

• Write a Short Summary about this week Learning

• Create a product launch plan of no more than
  1,050 words for 2 markets (domestic and
  international).
• Market needs
• Market growth
• A brief SWOT Analysis

8
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 3 DQ 1

• MKT 571 Week 3 DQ 2

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

• What price do you charge for the treatment?
  Defend your answer. Consider all your
  stakeholders. (Including your stock holders)

9
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 3 Individual Assignment Segmentation
  and Target Market Paper

• MKT 571 Week 3 Learning Team Deliverable
  (Marketing Objective)

• Write a white paper on a company of your choice
  and discuss the market segmentation within that
  industry along with the target market for the
  company and the selection process for that target
  market.

• Complete the Learning Team Deliverable.

10
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 3 Quiz

• MKT 571 Week 3 Summary

• 1. Which of the following is the most
  closely related with organic growth of an
  organization?

• Write a Short Summary about this week

11
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 4 DQ 1

• MKT 571 Week 4 DQ 2

• Let's assume that our overall objectives for the
  Recharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally?

12
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 4 Quiz

• MKT 571 Week 4 Summary

• 1. Which marketing system is another channel
  development in which two or more companies put
  together resources to exploit an emerging market
  opportunity?

• Write a Short Summary about this week

13
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 4 Team Assignment New Product Launch
  Marketing Plan, Part II

• MKT 571 Week 5 DQ 1

• Detail the target market profiles, key buying
  behaviors, and decision motivators for your
  consumer and organizational target markets.
• How you will manage each stage of the PLC and
  include tactical plans for the Four Ps at each
  stage

• Let's assume our objective for Recharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.

14
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 5 DQ 2

• MKT 571 Week 5 Individual Assignment Client Pitch
  Presentation

• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.

• Select a current product with which you are
  familiar, and pitch a new Integrated Marketing
  Communication plan (IMC) to your client.

15
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 5 Learning Team Deliverables
  (Marketing Concepts)

• MKT 571 Week 5 Quiz

• Complete the Learning Team Deliverable.

• 1. Mountain Dew is brand known for
  sponsorships of adventure events such as
  snowboarding and skateboarding competitions. What
  is the most likely objective of Mountain Dews
  sponsorship of these events?

16
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 5 Summary

• MKT 571 Week 6 Quiz

• Write a Short Summary about this week

• 1. Which of the following is true regarding
  a marketing audit?
• 2. A marketing audit typically best
  conducted by a(n)
• 3. Which of the following is likely to be an
  important trend in marketing in the future?

17
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 6 Summary

• MKT 571 Week 6 Team Assignment Investor Pitch
  Presentations (New Product Launch Marketing Plan,
  Part I

• Write a Short Summary about this week

• Pitch your Learning Team's new product to the
  class using a Microsoft PowerPoint presentation
  of 10-15 slides.

18
MKT 571 Slingshot Academy / snaptutorial

• MKT 571 Week 6 Team Assignment New Product Launch
  Marketing Plan, Part III

• Complete the final phase of your New Product
  Launch Marketing plan. Using the sample Marketing
  Plan in Marketing and Management (pp. 60-65),
  consider your product launch to date

19
MKT 571 Slingshot Academy / snaptutorial
For More Best A Tutorials
www.snaptutorial.com