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Every company seeks for new leads every day to boost their sales. That’s why they hire a marketer to generate new leads. But the question is how the lead is generated? One of the most common answers you will find on the internet is “Lead Magnet”. Lead Magnet is an essential part of the marketing world that helps in generating leads. It is considered to be the best way of increasing an email list.
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Demand Generation, or “demand gen”, is the process of creating awareness and demand for your company’s product or service. In short, demand gen aims to bring new visitors to your website or business in order to introduce them to your company.
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