Difference between Demand Generation and Lead Generation

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Difference between Demand Generation and Lead
Generation
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(No Transcript)
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What is Demand Generation?

• Demand Generation, or demand gen, is the
  process of creating awareness and demand for your
  companys product or service. In short, demand
  gen aims to bring new visitors to your website or
  business in order to introduce them to your
  company. The end result is to build awareness in
  your target audience, establish trust, and to
  create interest for your company. What are the
  techniques of demand generation?
• Blog posts or articles
• Social media posts
• YouTube videos
• Press releases
• Podcasts and interviews
• Free tools
• Case studies

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What is Lead Generation?

• Lead generation or lead gen, is the process of
  converting potential customers into qualified
  leads. It is the process in which a potential
  customer exchanges his information in exchange
  with something such as an eBook, white paper etc.
• It is way below demand generation in the sales
  funnel.
• The end result is to find qualified leads for
  your company so that they then be added to a lead
  nurturing processor so that a salesperson can
  follow up.

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How are leads generated?

• Any type of gated content (such as an eBook, PDF,
  checklist, cheat sheet, whitepaper, etc.)
• Free samples
• Email Subscriptions
• Events
• Product Demos
• Viral Contests (where someone needs to enter
  their email or other contact information to enter)

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• Whats the Difference Between Lead Generation and
  Demand Generation?

• Demand Gen and lead gen are not the same but they
  are not very different either. In a nutshell,
  lead generation is a subset of demand generation.
  Demand generation is used to create awareness and
  attract new people to your business, while lead
  generation is used to qualify those people into
  leads and get them ready for the next step in
  your marketing or sales process.
• Demand generation uses free content (such as blog
  posts, articles, videos, etc.) in order to create
  awareness and to attract your target audience.

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• Lead generation content is gated, that means a
  person has to provide their email and/or other
  contact information in order to receive that
  piece of content (such as a PDF, whitepaper,
  checklist, etc.). This allows sales and marketing
  to continue the relationship and nudge that
  person towards a purchase.
• For lead and demand generation services, please
  send us an email at info_at_kiabiz.com

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Thank You