Email Marketing Cheat Sheet - PowerPoint PPT Presentation
Title:
Email Marketing Cheat Sheet
Description:
Facing difficulty in implementing accurate email marketing practices? Every marketer, at some point, has faced challenges connecting with accurate prospects. If you’re also among them, worry not. This email marketing cheat sheet would help you in developing best strategy to outreach a broader customer group and communicate at ease. You can understand the crucial features of email marketing for building a strong foundation and that too along, with some great examples. You can also avoid some common mistakes that many marketers commit without knowing it could significantly hamper business results. The cheat sheet is perfect guide for your campaign. – PowerPoint PPT presentation
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Title: Email Marketing Cheat Sheet
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A Perfect Email Marketing Cheat Sheet for
Beginners
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Table of contentsIntroduction Importance of
email Email marketing statistics Steps to
follow in email marketing How to segment
audience? Where to place a sign-up
form? Mistakes to avoid in email marketing
Examples of email marketing Benefits of email
marketing Popular web forms What is email
marketing automation? Examples of email
marketing automation conclution
3
Introduction What is email marketing? A
channel to connect with customersHelps in a 2-way
communication mode An efficient and competitive
process
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Importance of email Do people enjoy getting
emails from brands? Recipients (95) consider
email from organizations useful- A Salesforce
Study Is email marketing useful? ROI from
email marketing- 4200 Emails warm up leads
increasing sales by 20
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Email marketing statistics 16 of emails never
reach the inbox 90 of content marketers stated
email engagement top metric 35 business
professionals check email on mobile 58 of
millennials claimed they prefer reaching out
through email marketing 89 of marketers agree
email is their primary lead generation
channel
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Steps to follow in email marketing Identifying
the targeted audience Knowing the email
type Planning the content Planning the frequency,
time, duration of newsletter Including the
interesting visuals Using the technology
rightly Planning the right follow up
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How to segment audience? Demographic
information Engagement with communication(clicks,
open) Contact buying behavior Each contact stage
in the buying cycle
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Mistakes to avoid in email marketing Boring
content Frequency too high Not executing proper
segmentation Delayed Campaigns Not giving
importance to mobile users Not including the
sign-ups at the right place Not welcoming the new
subscribers No right placement of CTA
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Examples of email marketing Weve some of the
best examples of email marketing
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Benefits of email marketing Outreaching the
global audience Boosting the sales of
company Increasing brand awareness Cost
effectiveness Right return on investment
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Popular web forms Embedded web forms Welcome
mats Popups and lightboxes Click forms Scroll
forms
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What is email marketing automation? Email
marketing automation automates the email
marketing tasks Manual tasks are converted into
automated ones Emails shoot out at the right
time
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Examples of email automation Birthday email
personalized for the customer
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Conclusion Email marketing- a crucial part of
digital marketing strategy AI would combine with
email marketing in 2021 GDPR privacy would become
an essential part of email marketing
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InfoClutch is a leading supplier of most sought
after segmented global mailing database. We offer
fully customizable prospect data of your
preferred specification. 940 Amboy Avenue, Suite
104, Edison, NJ 08837, US.
