Email Marketing with Mail Chimp

1
Digital Marketing

• Email Marketing with MailChimp
• Presented by K. Suresh

2
Session Objectives

• How to set up your mailchimp account
• How to create lists
• How to edit thank you and confirmation emails
• How to send out emails automatically (free ebook,
  other links)
• How to create and modify templates
• How to upload files to send out
• How to create a campaign
• How to view your analytics (tracking)

3
Create Your MailChimp Account

• If you already have a MailChimp account great!
  If not, go to MailChimp to sign up for free.
• Now you dont need to pay for anything on
  MailChimp. Only when your email list gets too
  large that you want to send a lot of emails out
  to a lot of people do you need to pay. By then,
  your website/business will probably be thriving
  and it wont be a problem
• Add in all your details and confirm your account
  in your email inbox.

4
Create Lists

• Lists are how you store emails. You can create as
  many lists as you want for different optins or
  reasons. Or you can have one large list. I have
  multiple lists so I know what people are signing
  up for.
• At the top you will see a label titled LIST
• Click on that
• Click the upper right button CREATE LIST
• Fill in the Name of your list (any name you want)
• Your business or personal email
• And the name you want emails to be from (your
  name, your business name, or something else)
• Then you can write a short description for people
  to know how they signed up. Something like You
  signed up to receive our weekly newsletter may
  work.
• Then click when you want to be notified that you
  have a subscriber. You can get one email at the
  end of the day or an email each time. Same with
  when someone unsubscribes.
• Make sure you click save!

5
Set Up Thank You and Confirmation Emails

• If someone signs up to subscribe, you should be
  sending them a thank you email and a confirmation
  email.
• All you have to do is go to LIST
• Click on the LIST you want to edit stuff for
• Go to Sign up forms under list name (click
  that)
• Click General Forms
• In the drop down menu where it says Forms and
  Response emails you can click on
• Sign up thank you page
• Opt-in confirmation email
• Confirmation thank you page
• Final Welcome email
• All of these are edit-able. You can add more or
  less info. We will only edit the final Welcome
  email which Ill use to send out some additional
  info and a link to a PDF of some sort the
  subscriber signed up to receive.
• You may also from time to time re-direct someone
  to a URL page on you homepage instead of having
  the default thank you or confirmation pages (you
  can do this too by creating a page and pasting in
  your URL).

6
Create Email Templates
You can create custom templates with your logo
and other stuff to write emails to people with or
you can use the default templates. If you want
to create your own templates to save you can do
that here. Or you can always modify them when you
send out a campaign (an email to your
subscribers). So back at the top of the page
youll see TEMPLATES Click on templates Click
create a template (or edit an existing template
you have) Youll see Basic, Themes, and Code Your
Own Well focus on Basic templates but Themes
are edited the same way. Then click SELECT on
the template type you want Once you click the
template, youll see another page with the
template and you can click on all the different
sections and add in stuff that will always show
up when you use this template Once youre happy
with the template (remember this is a template
youll use over and over AND can be modified
more when you send a campaign) CLICK SAVE and
Name Your Template
7
Upload File to Send Out

• Upload a file to send out (like a free eBook or
  free cheat sheet) because this is essential.
• So mailchimp doesnt let you send out attachments
  but LINKs to download files you upload. So they
  will give you a URL that you can just link to
  text just like you can on your WordPress website.
• Just go to TEMPLATES
• Click File Manager on the right next to Create
  Template
• Click Upload on the next page to get a pop up to
  choose a file
• And thats it! Its saved. And you can get the
  URL link whenever you send out a campaign in the
  menu section.

8
Create a Campaign 1/2
Click on Campaigns at the top (left) Here you
can make a new campaign, replicate an old one, or
look at reports on your campaigns if you sent one
out Click Create Campaign You can create a
bunch of different type of campaigns but well
focus on REGULAR Campaigns because they are what
you really need to get up and running. Then you
can do all the other cool stuff.
9
Create a Campaign 2/2
Select Regular Campaign Now select the email list
you want to send your campaign to (if you have
multiple lists) Then click NEXT at the lower
right bottom You have to name your campaign and
put in a Subject Title for your email Then you
can select any of the options below or just skip
this and click NEXT Click Select a template or
go to your Saved Templates if you created one On
this next page, you can paste in or write your
email or whatever info you want to send out
(modify anything you want) Then just click
NEXT And then click SEND And youve just sent out
an email campaign! Woo-hoo!
10
View Your Analytics
After you send out a campaign, you can see who
opened the email, how many times they opened it,
what they clicked on and whether they didnt care
for the email (bounced). Just go to your
Campaigns at the top of your header menu Click
on View Report And you can see a bunch of
details there You can also click on the to see
more details and all the other data links This
helps you see what works and what isnt working.
11
Get API Key

• If you need an API Key code (sometimes you need
  this to access your mailchimp account through a
  3rd party app like LeadPages) do the following
• Go to your upper right corner (click on your name
  or account)
• Click on Account
• Click on Extras
• Click on API Keys
• Create a Key
• You really only need one key for everything. This
  is where youll get your key whenever you need it
  as well.

12
To Get more Email Subscribers

• All you need is an Opt-in form that says
  Subscribe to our weekly newsletter or something
  like that.
• People want something for free in exchange for
  their email address. So try this strategy next
  time you want to increase your subscriber base.
• Offer a free cheat sheet with 5 or so simple tips
  to your service
• Offer a free eBook (doesnt have to be long)
• Offer somethinganything! It will work a lot
  better than an Opt-in form with no offer.

13
Thank You