Offset

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Offset Beyond 2012
http//prnt.in/Zs5
Social Media for Offset Printers Kick It Up a
Notch! With Dan Freedland, Southwest Offset
Printing Mary Garnett, Printing Industries of
America

• Offset Beyond Conference
• June 4, 2012
• Social Media for Offset Printers
• Kick It Up a Notch!

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Kodak at IPEX
http//prnt.in/Zs5
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Agenda for Session

• Why make the journey?
• The big three FB, LI, T
• Blogs
• Focus Linked In
• Facebook
• Revenue Opportunities
• 10 Steps to Kick It Up a Notch in Social Media

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Why Make the JOURNEY?

• Brand awareness/elevation
• Grow the network
• Search engine optimization
• Nurture relationships
• Build brand loyalty
• Provide value to customers
• Reputation management

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What is Missing from the List?

• Sales
• Sales
• Sales

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Social Media for Offset Printers

• Big Three
• Facebook
• Linked In
• Twitter
• Good, bad, and ugly of Twitter
• Aggregators such as Tweetdeck
• Twitterchats

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Kick It Up a Notch! BLOGS
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WHAT ARE YOU WAITING FOR???
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Linked-In ExampleOpening Screen
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Linked-InFields
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Linked-InFields
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Linked-In Fields
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Linked-InFields
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Linked-InFields
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What Linked-In Groups?

• Global Printing and Imaging Network (1,111) 7
• Magazine Publishing (2,903) 27
• PIASC (397) 5
• Print and Print Procurement (11,840) 127
• Printing Industries of America Networking Group
  (12,658) 252
• Printing Sales Professionals (11,489) 177
• Market Your Printing Company (2,810) 77
• Printing News (3,170) 39
• Inkjet Printing Professionals (5,894) 64
• Printing Industries Group (3,403) 243
• Find Me a Printing Source (3,186) 132
• Social Networking in Printing (2,454) 91
• NAPL Printing Business Executives (1,952) 29
• Printing Company CEO (1,356) 26

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FacebookQuad Graphics
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FacebookPrimary Color
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FacebookPrimary Color
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FacebookSandy Alexander
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FacebookSandy Alexander
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Revenue Streams with Social Media

• Creating New Revenue Streams With Social Media
• Digital Edition
• Hyperlinks
• Moving Beyond
• Create a Marketing Services Group Within Your
  Company
• Mobile Apps
• QR programs
• Augmented reality
• SEO/SEM services
• Content Management
• Content creation (blogging, editing)
• Links, links, links

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Product Innovation
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From One to Eight Products!
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Ten Steps to Kick It Up a Notch in Social Media
Step 1 Stop, look, and listen Step 2 Get
educated Step 3 Know your audience Step 4
Know yourself (and your company) Step 5
Determine how social media fits into your
business plan
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Kick It Up a Notch--Ten Steps
Step 6 Determine who will do what,
expectations Step 7 Start a presence Step
8 Participate (FB, LI, Blog, T) Step 9
CommitJust Do It! Step 10 Measure success
(ROI)
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Offset Beyond 2012
Questions? Thank you Dan Freedland Director,
Sales Marketing Southwest Offset Printing,
Inc. [phone] d.freedland_at_southwestoffset.co
m Mary L. GarnettExecutive Vice
PresidentPrinting Industries of America(412)
259-1801mgarnett_at_printin.org