You can help publicize Fairleigh Dickinson University

1
You can help publicize Fairleigh
Dickinson University

• Dina Schipper
• Director of University Public Relations

2
What is Media Relations?

• Building relationships with media outlets and
  journalists
• Introducing FDU to the media
• Promoting story ideas to the media

3
Media Relations at FDU

• Who are we?
• What do we do?
• Proactive vs. Reactive PR

4
PR, why should I care?

• Because you have a vested interest in the
  university and you want it to succeed.
• Good publicity leads to a more prestigious
  reputation and more success.
• Create buzz about student, program or event

5
Tell me the good news

• What makes a good story?
• Where might I come across one at FDU?

6
Outstanding in your field

• Are you an expert in a field?
• Fill out a PROfile on www.fdu.edu.

7
Out to the masses

• How do we disseminate our news?
• Press clips
• Where do you want to see our news?

8
Help us promote your good news

• Let us know about that inspirational student
• Tell us about unique successes
• Sign up for PROfile so we can utilize your
  expertise
• Any questions?