???????????(CRM) - PowerPoint PPT Presentation

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???????????(CRM)

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CRM 2 ... – PowerPoint PPT presentation

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Title: ???????????(CRM)


1
???????????(CRM)
  • ??????????
  • ????2??

2
????
  1. ?????????????
  2. ?????????????
  3. ??????????
  4. ???????????
  5. ???????
  6. RFM??
  7. ???????
  8. ???????
  9. ????
  10. ?????????????

3
??????????
??????????
?? ??????
???? ??????
?????
????
????
??
???
?????
????
??
???????
??
????
?????
4
???????????(CRM)
  • ???????????
  • ???????????????????????????????????????????????
    ????????

5
?????????
  • ????
  • ?????
  • ?????????
  • ????
  • ?????????

6
???????????
  • ??????
  • ??????????????????????????????
  • ????
  • ??????????????????????

7
???????
  • ????????
  • ????????
  • ????????

8
RFM??
  • ?????????????
  • Recency
  • Frequency
  • Monetary

9
???????
  • ???????
  • ??????
  • ???????

10
???????
  • ???????
  • ??????
  • ???????

11
????
  • ???????
  • ???????
  • ???????

12
?????????????
  • ??????????????
  • ?????????????
  • ??????????????

13
???
  • E.????,??????????????????,?????,(2007)?
  • R.????????,?????????????,???????,(2002)?
  • J.Reynolds,A Practical Guide to CRM, CMP Books
    ,(2002)
  • R.Blattberg??Database Marketing, Springer.

14
????
  • ??(60)
  • ????(40)

15
???Office Hour
  • ????? ?? ???
  • Email dony_at_econ.osaka-u.ac.jp
  • Office hour ??? 11?13?
  • ??????
  • http//www2.econ.osaka-u.ac.jp/dony/
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