PLAN A

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PLAN A
H
E
A
D
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Psychosclerosis A Hardening of the Mind
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Fire! Ready! Aim!
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Fire! Ready! Aim!
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(No Transcript)
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(No Transcript)
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A Core QuestionWhat is the Future of
Converged Media?
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What is the Future of
Broadcasting?
The Television Program?
Broadcast Advertising?
Converged Media Advertising?
_______________?
What Will This All Mean to Me?
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Visioning Bibliography

• Competing for the Future, Gary Hamel
• C. K. Prahalad, Harvard Business School Press,
  1994.
• 2. The Art of the Long View, Peter Schwartz,
  Doubleday Currency, 1991.
• 3. A Technique for Producing Ideas, James Webb
  Young, NTC Business Books, 1975.