Learning Theories

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Learning Theories

• But not like you and I normally think about
  learning - there is nothing inside

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1. Assumption of Learning Theorists

• Attitudes are basically learned (acquired)
• The key is the LINK between behavior and the
  environment
• Attitudes can change by relearning - relinking

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2. Classical Conditioning

• Pavlovs dogs
• Conditioned Stimulus/Response is linked to
  Unconditioned Stimulus/Response

ucr cr
ucs
Bee
cs
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3. Staats Staats Experiments

• Things Paired Repeatedly
• Slogan Study
• Free Lunch
• Unpleasant Odor
• Neutral Setting
• Shock Study
• Word Study

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4. Critique of Staats Staats

• Without peoples awareness
• Learned experimenter's wishes (demand
  characteristics)

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5. Vicarious Classical (Contd)

• Watch Models

Model in Pain You Experience It
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6. Instrumental Conditioning

• Responses become more (or less) likely because of
  consequences
• Assumption - People tend to maximize rewards and
  minimize negative consequences

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7. Operant Conditioning Process

• Plural Nouns Study
• Doobs black box Idea
• S R S R

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8. Observational Learning

• Positive Models
• Negative Models

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9. Radical Behaviorism

• No such thing as an attitude
• Our attitudes are determined by what we do
• We infer our internal states
• Uses backwards reasoning process

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Bem

• There is now sufficient evidence to suggest that
  under certain conditions, one of the most
  effective ways to change the hearts minds of
  men is to change their behavior.

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10. Critique

• What about the negative?
• What about an attitude?
• What about thought?
• How do we define reward punishment without a
  brain?
• Isnt this all too simple?