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Indian Tourist Market

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Title: Outbound Indian Tourists Author: User01 Last modified by: ADMIN Created Date: 3/25/2008 2:56:54 AM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: Indian Tourist Market


1
  • Indian Tourist Market

2
Global Outbound Indian Tourists2001-2006
Year Trips (Million) annual change
2001 4.56 3.2
2002 4.94 8.3
2003 5.35 8.3
2004 6.21 16
2005 7.18 15.6
2006 8.33 16 Ministry of Tourism, India
3
Top Destinations for Indian Tourists (2007)
1. Singapore 748,575 6. UK 328,832
2. Thailand 506,237 7. Hong Kong 294,079
3. USA 440,883 8. Switzerland 132,396
4. Malaysia 422,452 9. Australia 82,907
5. UAE 357,659
4
Purpose of Visit
Business 40
VFR 20
Holiday 20
Others (medical, students, pilgrim) 20
5
Places of Origin
Mumbai 33
New Delhi 26
Bangalore 17
Kolkata 15
Chennai 9
6
Indian Tourists to Thailand
Year Number Annual Change ()
2004 300,163 30
2005 352,766 17
2006 429,732 21
2007 536,356 16.65
2008 622,172 16
7
Indian Tourist Profile (2006)
  • Gender
  • Male 75
  • Female 25
  • Frequency of Visit
  • First Visit 47.60
  • Revisit 52.40
  • Travel Arrangement
  • Group Tour 40.08
  • Non Group Tour 59.92

8
Purpose of Visit
Holiday 73.58
Business 13.37
Convention 7.69
Official 0.26
Others 5.10
9
Top Destinations in Thailand
  • Bangkok, Pattaya, Phuket,
  • Phang-Nga, Krabi, Chiangmai
  • Samui, Cha-Am, Hua-Hin, Kanchanaburi, Chiangrai

10
Places of Origin
  • New Delhi
  • Mumbai
  • Kolkata
  • Bangalore
  • Chennai

11
SEASONS
School Break April-July
Diwali October-November
Wedding-Honeymoon November-January
Christmas-New Year December-January
12
Activities
  • Shopping
  • Sight-seeing
  • Theme Park
  • Dinner Cruise

13
Growing Segments
  • Medical
  • Wedding-Honeymoon
  • Filming (IIFA as a big push)
  • MICE

14
Positive Factors
  • Push Factors
  • Fast Growing Indian Economy
  • More Flight Connections (TG , Indian Air, Jet
    Airways, Air India Express)
  • Pull Factors
  • Value for Money Destination
  • Variety of Attractions
  • Cultural Links
  • TATs Pro-Active Marketing

15
Obstacles for Further Market Development
  • Attitude
  • Communication
  • Lack of Indian Food Outlets
  • Insufficient Airline Seat Capacity (More seats-
    flights, new routes promised by TG)
  • Competitiveness (Destinations within India
    Other countries)

16
Behaviour
  • Family oriented
  • Highly price sensitive
  • Emphasis specific dietary preferences
  • Want a fun activity filled holiday
  • Elite Indian will look for luxury comfort

17
  • THANK YOU
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