Marketing Basics 101

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Marketing Basics 101
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What is W.E.?

• Business advisory and support services
• Start-up and Expansion Loans, up to 150,000
• Entrepreneurial training for skill development
• Business information and publications
• Networking and Mentoring opportunities

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Understanding Marketing

• Successful Marketing does not happen
  accidentally.

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What is your focus?

• Product
• Sales
• Market

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Its all about TARGET Marketing
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Meet Linda

• Age 30 45 years old
• 2 children
• Time limited

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Defining your target market

• Demographic
• Geographic
• Psychographic
• Benefit
• Usage

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Understanding the Buying Decision
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Who is your target market?
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The 4Ps of Marketing
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Branding
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• Questions?