MARKETING 101

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MARKETING 101

• BACK TO BASICS

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Marketing Goals

• Build Relationships
• Support Calling Officers
• Create Products/Services
• Train employees on products/services

• Marketing Departments employ the most people in
  any organization
• All employees represent the company

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Relationships

• Take time
• Take energy
• Take patience
• Take some give and take
• Take a lot of listening

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What Do YOU Need?

• IT IS NOT I OR WE INSTEAD OF YOU.
• SOCIAL MEDIA IS NO SUBSTITUTE
• PEOPLE CREATE RELATIONSHIPS
• SOCIAL MEDIA MERELY ENHANCES RELATIONSHIPS

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FACE TO FACE
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Listen or Speak

• I prefer to talk to
  people who are great

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Yada Yada Yada

• Is the listener getting the message?

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DETERMINE CULTURE
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GUIDELINES FOR BETTER LISTENING

• Active
• Listening
• Makes
• For
• Better
• Relationships

• Face the person who is speaking
• Watch as well as listen to the person who is
  speaking
• Be prepared for the interaction
• Isolate the main points
• Search for ideas behind the words
• Plan questions to gather additional information
• Respond occasionally
• Do not react emotionally
• Summarize
• Empathize

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• KISS