Sunland in Namibia

1
Sunland in Namibia

• Ethical Considerations
• Helen, Nicola Rachael

2
Objectives

• To define
• Ethics
• Sustainability
• Eco-tourism
• Bribery corruption
• To look at Namibia
• To relate these to the Sunland/Namibia case study

3
Ethics

• Ethics are
• What define right and wrong
• Blythe (2001)

4
Sustainability

• Kotler et al (2005) state that
• The governments of different countries vary in
  their concern and efforts to provide a clean
  environment.

5
The environmental sustainability grid
6
Eco-tourism

• Also referred to as green tourism
• It is being heralded as the ethical response to
  the problems caused by the effects of development
  on the environment attributed to the demands of
  mass tourism.
• Wheeler (1995)
• Banyan Tree resorts are fore-runners in this
  strategy.

7
Eco-tourism Example Banyan Tree Hotels Resorts
8
Bribery Corruption

• One recent study found that companies from some
  nations were much more likely to use bribes when
  seeking contracts in emerging market nations.
• Kotler et al (2005)
• Corruption appears to be increasing, despite a
  growing number of empirical evidence as to the
  destructive forces it unleashes.
• www.transparency.org

9
Overview of Namibia

• The Department for International Development in
  Namibia has an ongoing programme in the promotion
  of rural livelihoods in Namibia, worth about 2.5
  million per year.
• Part of the Southern African Development
  Community, who have policies regarding forestry
  wildlife management.

10
Namibia

• Wedged between the Kalahari and the chilly South
  Atlantic, Namibia has deserts, seascapes,
  bushwalking and boundlessness. Blessed with rich
  natural resources, a solid modern infrastructure
  and diverse traditional cultures, it is a
  beautiful country of vast potential.
• www.expedia.co.uk

11

• Natural resources
• Diamonds
• Uranium
• Cattle
• Fish
• Wildlife
• Sea and Marine Resources.

12

• Community Based Natural Resource Management
• seeks to improve the quality of life of rural
  Namibians by empowering people to care for their
  natural resources and to derive benefits from
  these resources.
• So far 29 communal area conservancies have been
  gazetted.

13
Reasons why people visit Namibia
14
Corruption bribery within Namibia

• Out of 102 countries, Namibia was ranked 28th (UK
  was 10th).
• It has a CPI index of 5.7 (scale 0-10).
• Global Corruption Barometer and BPI do not
  include Namibia.

15
What could Sunland do?

• Offer tours of the surrounding area using green
  transport. Horse-ride safaris?
• Use natural materials for building
• Use the local community their skills
• Ensure that buildings blend with current
  structures and landscape

16
References

• Blythe, J., (2001), Essentials of Marketing,
  Pearson Educational Ltd, Harlow.
• British Foreign and Commonwealth Office Country
  Profiles www.fco.gov.uk accessed 25/11/05
• Expedia, www.expedia.co.uk accessed 27/11/05
• Kotler, P. et al, (2005), Principles of
  Marketing, 4th European Edition, Pearson
  Educational Ltd, Harlow.
• Southern African Development Committee
  www.sadc.int accessed 25/11/05
• Transparency International, www.transparency.org,
  accessed 27/11/05
• Wheeler, J., (1995), Tourism marketing ethics an
  introduction, International Marketing Review,
  Vol.12, Iss.4, pp.38-49.