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Ch. 12-1

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Title: Essentials of Business Communication Subject: Chapter 12 Author: Mary Ellen Guffey/Brendan Nagle Last modified by: matos Created Date: 2/17/2000 11:37:51 PM – PowerPoint PPT presentation

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Title: Ch. 12-1


1
Chapter 12
  • Giving Oral Presentations

2
Preparing an Oral Presentation
  • Identify your purpose.
  • Decide what you want your audience to believe,
    remember, or do when you finish.
  • Aim all parts of your talk toward your purpose.

3
Preparing an Oral Presentation
  • Understand your audience.
  • Anticipate their reactions and make adaptations.
  • Consider age, education, experience, and size of
    audience.

4
Preparing an Oral Presentation
  • Organize for Impact.
  • Collect information and organize logically.
  • Remember these steps
  • 1. Tell them what youre going to say.
  • Say it.
  • Tell them what youve just said.

5
Preparing an Oral Presentation
  • Capture attention in the introduction.
  • Get the audience involved.
  • Capture attention by opening with a promise,
    story, startling fact, question, or quotation.
  • Establish your credibility by identifying your
    position, expertise, knowledge, or
    qualifications.
  • Introduce your topic.
  • Preview the main points.

6
Preparing an Oral Presentation
  • Organize the body of your presentation.
  • Develop two to four main points. Streamline your
    topic and summarize its principal parts.
  • Arrange the points logically chronologically,
    from most important to least by comparison and
    contrast or by some other strategy.
  • Prepare transitions. Use "bridge" statements
    between major points. (I've just discussed three
    reasons for X now I want to move to Y.) Use
    verbal signposts however, for example, etc.

7
Preparing an Oral Presentation
  • Organize the body of your presentation.
  • Have extra material ready. Be prepared with more
    information and visuals if needed.
  • Summarizing in the conclusion.
  • Review your main points.
  • Provide a final focus. Tell how listeners can use
    this information, why you have spoken, or what
    you want them to do.
  • Use an anecdote, inspiring quotation, or a
    statement.

8
Types of Verbal Support
9
Types of Verbal Support
10
Types of Verbal Support
11
Effective Imagery
  • Analogies
  • Metaphors
  • Similes
  • Personal anecdotes

12
Effective Imagery
  • Personalized statistics
  • Worst- and best-case scenarios
  • Examples

13
Nine Techniques for Gaining and Keeping Audience
Attention
  • A promise
  • "By the end of my talk, you will . . . . "
  • Drama
  • Tell a moving story describe a problem.
  • Eye contact
  • Command attention at the beginning by making eye
    contact with as many people as possible.

14
Nine Techniques for Gaining and Keeping Audience
Attention
  • Movement
  • Leave podium area. Move toward audience.
  • Questions
  • Ask for show of hands. Use rhetorical questions.
  • Demonstrations
  • Include member of audience.

15
Nine Techniques for Gaining and Keeping Audience
Attention
  • Samples, gimmicks
  • Award prizes to volunteer participants pass out
    samples.
  • Visuals
  • Use a variety of graphics and visual aids.
  • Self-interest
  • Audience members want to know "What's in it for
    me?"

16
Designing and Using Graphics
  • Select the medium carefully.
  • Consider the size of audience and degree of
    formality desired.
  • Consider cost, ease of preparation, and
    potential effectiveness.

17
Designing and Using Graphics
  • Highlight main ideas.
  • Focus on major concepts only.
  • Avoid overkill. Showing too many graphics reduces
    their effectiveness.
  • Keep all visuals simple.
  • Consider cost, ease of preparation, and
    potential effectiveness.

18
Designing and Using Graphics
  • Ensure visibility.
  • Use large type for transparencies and slides.
  • Position the screen high enough to be seen.
  • Be sure all audience members can see.

19
Designing and Using Graphics
  • Enhance comprehension.
  • Give the audience a moment to study a visual
    before discussing it.
  • Paraphrase its verbal message dont read.

20
Designing and Using Graphics
  • Practice using your visual aids.
  • Rehearse your talk, perfecting your handling of
    the visual aids.
  • Talk to your audience and not to the visual aid.

21
Tips for Choosing Colours in Visuals.
  • Develop a colour palette of five or fewer
    colours.
  • Use the same colour for similar elements.
  • Use dark text on a light background for
    presentations in bright rooms.

22
Tips for Choosing Colours in Visuals.
  • Use light text on a dark background for
    presentations in darkened rooms.
  • Use dark text on a light background for
    transparencies.
  • Beware of light text on light backgrounds and
    dark text on dark backgrounds.

23
Tips for Preparing and Using Slides
  • Keep visuals simple.
  • Use same font size and style for similar
    headings.
  • No more than seven words on a line.
  • Four total lines, plus a title.

24
Tips for Preparing and Using Slides
  • Be sure that everyone can see the slides.
  • Show a slide
  • Allow the audience to read it
  • Then paraphrase it.
  • Do NOT read from slide.

25
Conquering Stage Fright
  • Breathe deeply.
  • Convert your fear into anticipation and
    enthusiasm.
  • Know your topic.
  • Use positive self-talk.
  • Shift the spotlight to your visual aids.

26
Conquering Stage Fright
  • Ignore any stumbles keep going.
  • Dont apologize.
  • Feel proud when you finish.

27
Eight Serious Speech Blunders
  • Being dull. Relying on only one or two
    illustrations to make your points.
  • Not repeating your main point often enough.
  • Not answering the audience's most pressing
    question "What's in it for me?"
  • Failing to use signal phrases to focus on main
    points.

28
Eight Serious Speech Blunders
  • Neglecting to time your presentation and practice
    it out loud.
  • Forgetting to check your visual aids for
    readability.
  • Answering hypothetical questions after the
    presentation.
  • Getting distracted just before you speak.

29
Before Your Presentation
  • Prepare thoroughly.
  • Rehearse repeatedly.
  • Time yourself.
  • Request a lectern.

30
Before Your Presentation
  • Check the room.
  • Greet members of the audience.
  • Practice stress reduction.

31
During Your Presentation
  • Begin with a pause.
  • Present your first sentence from memory.
  • Maintain eye contact.
  • Control your voice and vocabulary.

32
During Your Presentation
  • Put the brakes on.
  • Move naturally.
  • Use visual aids effectively.
  • Avoid digressions.
  • Summarize your main points.

33
After Your Presentation
  • Distribute handouts.
  • Encourage questions.
  • Repeat questions.
  • Reinforce your main points.

34
After Your Presentation
  • Keep control.
  • Avoid Yes, but . . . answers.
  • End with a summary and appreciation.

35
Presentation Enhancers
36
Presentation Enhancers
37
Designing and Using Graphics
  • Select the medium carefully.
  • Consider the size of the audience and the degree
    of formality desired.
  • Consider cost, ease of preparation, and potential
    effectiveness.

38
Designing and Using Graphics
  • Highlight main ideas.
  • Focus on major concepts only.
  • Avoid overkill. Showing too many graphics reduces
    their effectiveness.
  • Keep all visuals simple.

39
Designing and Using Graphics
  • Ensure visibility.
  • Use large type for transparencies and slides.
  • Position the screen high enough to be seen.
  • Be sure all audience members can see.
  • Enhance comprehension.
  • Give the audience a moment to study a visual
    before discussing it.
  • Paraphrase its verbal message don't read it.

40
Designing and Using Graphics
  • Practice using your visual aids.
  • Rehearse your talk, perfecting your handling of
    the visual aids.
  • Talk to your audience and not to the visual aid.

41
  • End
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