EventNext Capabilities Presentation - PowerPoint PPT Presentation

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EventNext Capabilities Presentation


EventNext Abbreviated Media Capability Presentation – PowerPoint PPT presentation

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Title: EventNext Capabilities Presentation

Abbreviated Capabilities
  • Agency Overview
  • EventNext is a leading provider of live
    experiential marketing solutions that inspire
    prospects to learn, to take action and influence
  • Continually applies emerging technologies to
    client executions helping to attract targeted
    audiences and achieve greater ROI
  • EventNext possesses one of the most experienced
    and creative management teams in the industry
    winning 6 major awards recently for mobile
    marketing and event campaigns

  • Diverse Client Expertise

EventNexts Turn-Key Marketing Programs
  • Brings the message to targeted consumers
  • Differentiates products in ways that traditional
    advertising alone cannot
  • Delivers meaningful interaction in captive
  • Key offerings include

- Mobile Marketing - National Field Staff
- Mall Marketing - Lead Generation
- Event marketing - Added-Value Marketing
- Guerilla Marketing - Event Technologies
Mobile Marketing
  • Vehicle-based exhibitions utilized as tradeshows
    on wheels
  • Trailer design and fabrication configured for
    branding, product demos and site locations
  • Conveniently brings messaging directly to
    targeted consumers

Mall Marketing
  • Exhibitions held in the high-traffic corridors of
    the nations top shopping malls
  • Targeted malls generate a minimum of 135,000
    shoppers each weekend
  • Mall programs can be configured for national
    tours or simultaneous executions

  • Event Technology
  • EventNext utilizes event technologies that
    deliver measurable results and engage consumers
    Actual Reality 360(AR360) Digital Postcard,
    EventScan, animatronic characters, satellite
    connectivity, and more
  • These interactive and entertaining elements draw
    the consumer into the event and allow EventNext
    to provide its clients with a database for future
    direct marketing campaigns
  • EventNext specializes in customer acquisition
    allowing clients to generate leads, qualify them
    and close them, all from one agency

Emerging Display Assets
  • EventNext is at the forefront of discovering new
    assets and adapting them for use in experiential
    marketing campaigns.
  • These assets have won awards for both their
    design and utility. They install and dismantle
    more easily, they reduce labor costs and they
    generate incredible buzz at events driving
    large crowds to client displays.

Emerging Display Assets - Additional Images
National Field Staff
  • This division enables EventNext to offer clients
    high-quality talent at competitive prices without
    using modeling agencies
  • This division is over 2,000 strong delivering
    product demonstrations, product sampling,
    guerilla marketing and much more
  • Our talent undergo rigorous training sessions to
    ensure tey possess the required product knowledge
    for each client

Sample Studies
Redken Allure Beauty Tour CHALLENGE Develop
a concept that would activate its relationship
with Allure magazine and utilize added-value
dollars available from a significant media buy
made with the magazine. SOLUTION Produced a
traveling salon in top Redken markets nationwide
that visited super-regional malls allowing women
to enjoy free hair makeovers, product
consultations, product samples and free
magazines. The tour was complemented by guerilla
marketing efforts in which Redken-branded Hummer
and uniformed talent hit the streets distributing
more samples and salon offers.  RESULTS
Thousands of women were engaged in the
Redken/Allure display significantly boosting new
visitors to local salons carrying Redken product.
Huge increases in Redken sales were also
realized locally versus the same time the prior
Sample Studies
  • ESPN
  • CHALLENGE To bring to life ESPNs epic cable
    programming titled SportsCentury highlighting
    the very best of sports in the 20th Century and
    to add value to the year-long advertisers of the
    television program.
  • SOLUTION A 30-city mall tour featuring photos,
    memorabilia, touch screen trivia and a lifelike
    animated Lou Gehrig delivering his farewell
    speech. Participants were able to deliver
    voiceover to one of the six greatest sporting
    events via Fantasy Play-by-Play or watch a
    movie in the ESPN Theatre showing continuous
    footage of unforgettable moments in sports over
    the last 100 years.
  • RESULTS An overwhelming success, over 5,000,000
    sports fans took advantage of this extraordinary
    event. ESPN directly attributed an overall
    increase in program viewership to this tour while
    adding tremendous value to sponsors such as
    General Motors, Nike, Lincoln Financial, Wheaties
    and MasterCard.

Sample Studies
  • CBS/American Film Institute
  • CHALLENGE Bring the AFI special, aired on CBS,
    100 Years100 Movies to life by featuring
    review of the 100 greatest movies of all time
    providing added value for two of the shows key
    sponsors, Oldsmobile and Sony.
  • SOLUTION To create and implement a traveling
    exhibition of American movie history. This
    nationwide mobile and mall tour exhibit included
    rare memorabilia, motion picture displays, an
    animatronic Humphrey Bogart, and a
    state-of-the-art Sony 65 HDTV theatre showing
    clips of the 100 greatest movies. Enticing
    visitors to participate, Oldsmobile and Sony
    combined efforts to conduct a national on-line
    and in-mall sweepstakes tied to the CBS special.
  • RESULTS Over 2.8 million people were reached
    across the United States creating a positive
    national exposure for the American Film Institute
    and increased viewership of CBS television
    special 100 Years100 Stars. A digital
    postcard display utilizing an actual dinosaur
    from Jurassic Park was used to drive traffic to
    the Oldsmobile website delivering to the
    automaker their most successful on-line
    sweepstakes ever, over 60,000 entries in just 20

Sample Studies
  • ATT
  • As President for M3 Marketing Group, Yvon created
    B2B mobile tours for ATT demonstrating their
    products and services at prospect headquarters,
    resellers and tradeshows. He also secured
    sponsorships and activation for ATT tied to
    Working Woman Magazine, ESPN, Oxygen Media and
  • Later, at Aspen Marketing Services, Yvon led an
    effort to secure an agency-of-record relationship
    with ATT , managing the creative execution and
    on-site sales of ATT services at local and
    national events throughout the U.S. Yvons team
    created an arsenal of creative assets that
    attracted targeted consumers to tented displays,
    mobile displays, specialty vehicles, and more for
    ATT at festivals, fairs, sporting events,
    shopping malls and hundreds of other locations
    where staff demonstrated and sold local and long
    distance service, high-speed DSL, Dish Network,
    wireless and other services for the telcom

Successful Integrated Event
MarketingEventNexts Event-Centric Approach
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
The Event
At the center of this fully integrated business
communication and marketing tool, a 24-week
grassroots tour traveled to the areas where Dell
customers are concentrated in order to create an
open dialogue, face-to-face experience with
customers who normally communicate with Dell via
the internet or by phone
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
E-Mail Sent to existing customers inviting them
to attend the Dell Total Business Tour sales
presentations and used after to stay in
communication with those who attended
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Direct Mail For this invitation only event, a
postcard was sent to existing and potential
customers encouraging them to register on-line at
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Promotional Microsite
A promotional microsite was developed and
managed for Dell that provided detailed tour
information and also allowed consumers to
register for group presentations
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Event Technology
Dell had a high-speed internet connection via
satellite connectivity. Dell used this
connection to simulcast Dell executive
presentations to select customers
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
As an incentive for attending the sales
presentations, visitors were given a Dell-branded
USB memory device
Successful Integrated Event MarketingEventNexts
Event-Centric Approach
A proprietary client specific site was hosted
which allows Dell to view metrics such as
attendance, purchase intent and more
Why EventNext?
  • Expertise in creating experiential media and
    added-value campaigns
  • Leading provider of event marketing technologies
    and emerging assets
  • One of the industrys most innovative and
    creative management teams
  • Committed to results Won two of the last three
    EX Awards given to industrys Best Mobile
    Marketing Campaign
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