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Title: ??? (Ayo) ??


1
Grounded theory methods (??????)
  • ??? (Ayo) ??
  • ?????? ???????
  • ?????????

Ayo NUTN website http//myweb.nutn.edu.tw/hychen
g/
2
Grounded theory methods
  • Grounded
  • ??
  • ????
  • ????
  • Theory
  • ????
  • ????
  • ???
  • ????
  • ????

3
What is Theory?
  • Positivist definitions of theory
  • Seeks causes, favors deterministic explanations,
    and emphasizes generality and universality.
  • Interpretive definitions of theory
  • Calls for the imaginative understanding of the
    studied phenomenon.
  • Conceptualize the studied phenomenon to
    understand it in abstract terms.
  • Offer an imaginative interpretation.

4
What defines a Grounded Theory?
  • Researchers use grounded theory methods to pursue
    varied emergent analytic goals and foci.
  • Grounded theory involves taking comparisons from
    data and reaching up to construct abstractions
    and simultaneously reaching down to tie these
    abstractions to data.
  • It means learning about the specific and the
    general -and seeing what is new in them-then
    exploring their links to larger issues or
    creating larger unrecognized issues in entirety.

5
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  • ?????,??????
  • ??????? (?????)
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  • ???????,??????

6
????,????
  • ????,???????????
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  • the rule of Parsimony
  • ?? vs. ??

7
????? vs. ?????
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  • ????????? (??????)?
  • ????,??????????
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  • Interplay between qualitative and quantitative
    methods.

8
Science and concepts
  • Science could not exist without concepts.
  • ??(??)?????,??????
  • ???,???????,?????
  • ????,??????,?????
  • Open ??,??(??)???,????,????? (emerge new theory)?
  • ????,????,????(??)?

9
???????? (Grounded theory)
  • Charmaz, K. (2006) Constructing Grounded Theory.
    A Practical Guide Through Qualitative Analysis.
    SAGE Publications.

10
???????? (Grounded theory)
  1. Being open(??) to multiple possibilities.
  2. Generating a list of options.
  3. Exploring(??) various possibilities before
    choosing any one.
  4. Using nonlinear forms of thinking such as going
    back and forth(????) and circumventing around a
    subject to get a fresh perspective (?????).
  5. Having fun while doing it.
  6. It is both science and art (?????).

11
Coding procedures
  • Build rather than test theory
  • Provide researchers with analytic tools for
    handling masses of raw data.
  • Help analysts to consider alternative meanings of
    phenomena
  • Be systematic and creative simultaneously.
  • Identify, develop, and relate the concepts that
    are the building blocks of theory.

12
Grounded theory
Transforming data into codes. Coding relies on
having solid data.
13
Grounded theory ????????
  • ????,????
  • ????,????

14
Criteria for grounded theory studies
  • Credibility (???)
  • Are the data sufficient to merit your claims?
  • Are there strong logical links between the
    gathered data and your argument and analysis?
  • Originality (???)
  • Are your categories fresh?
  • Do they offer new insights?
  • Resonance (???)
  • Usefulness (???)

15
Criteria for grounded theory studies
  • Credibility (???)
  • Originality (???)
  • Resonance (???)
  • Does your grounded theory make sense to your
    participants or people who share their
    circumstances?
  • Does your analysis offer them deeper insights
    about their lives and worlds?
  • Usefulness (???)
  • How does your work contribute to knowledge?
  • How does it contribute to making a better world?

16
Grounded theory coding
  • ???? (Initial coding)
  • ????? (open coding)
  • open to exploring whatever theoretical
    possibilities we can discern in the data.
  • Initial coding should stick closely to the data.
  • Try to see actions in each segment of data rather
    than applying preexisting categories to the data.
  • ???? (Focused coding)
  • ???? (Axial coding)
  • ???? (Theoretical coding)

17
Initial coding(????) practices
  1. Remain open
  2. Stay close to the data
  3. Keep your codes simple and precise
  4. Construct short codes
  5. Preserve actions
  6. Compare data with data
  7. Move quickly through the data

18
Initial coding (????) practices
  • Open coding (?????)
  • Using comparative methods
  • ??
  • Word-by-word coding
  • Line-by-line coding
  • Coding incident to incident

19
Focused coding (????)
  • Focused coding is the second major phase in
    coding.
  • These codes are more directed, selective, and
    conceptual than word-by-word, line-by-line, and
    incident-by-incident coding.

20
Axial coding (????)
  • Axial coding specifies the properties and
    dimensions of a category.
  • building a dense texture of relationships around
    the axis of a category.
  • axial coding follows the development of a major
    category, although it may be in an early stage of
    development.
  • The purposes o axial coding are to sort,
    synthesize, and organize large amounts of data
    and reassemble them in new ways after open
    coding.

21
Theoretical coding (????)
  • Theoretical coding is a sophisticated level of
    coding that follows the codes you have selected
    during focused coding.
  • conceptualizing how the substantive codes may
    relate to each other as hypotheses to be
    integrated into a theory.
  • In short, theoretical codes specify possible
    relationships between categories you have
    developed in your focused coding.

22
Grounded theory coding (??)
Theoretical coding
specify possible relationships between categories
you have developed in your focused coding.
to sort, synthesize, and organize large amounts
of data and reassemble them in new ways after
open coding.
These codes are more directed, selective, and
conceptual
Word-by-word coding Line-by-line coding Coding
incident to incident
Axial coding
Focused coding
Open coding
23
Grounded theory coding (??)
24
Grounded theory methods
????
????
????
Grounded theory
data
Coding
Theoretical sampling
25
Reducing problems in coding
  • Wrestling with preconceptions.
  • Our preconceptions may only become apparent when
    our taken-for-granted standpoints are challenged.
  • How and what record affects what you have to
    code.

26
Memo-writing
  • Methods for producing memos rely on making them
    spontaneous, not mechanical.
  • write memos to serve analytic purposes
  • We write our memos in informal, unofficial
    language for personal use.
  • Freewriting

27
Theoretical sampling, saturation, and sorting
  • Theoretical sampling prompts you to retrace your
    steps or take a new path when you have some
    tentative categories and emerging, but incomplete
    ideas.
  • By going back into the empirical world and
    collecting more data about the properties of your
    category, you can saturate its properties with
    data and write more memos, making them more
    analytic as you proceed.
  • Afterwards, you are ready to sort and integrate
    memos on your theoretical categories.

28
The logic of theoretical sampling
  • Theoretical sampling involves starting with data,
    constructing tentative ideas about the data, and
    then examining these ideas through further
    empirical inquiry.
  • Writing memos has already enabled you to flag
    incomplete categories and gaps in your analysis.
  • Find needed data to fill gaps and to saturate
    categories.

29
Moving toward emergent objectives
  • To delineate the properties of a category
  • To check hunches(??) about categories
  • To saturate the properties of a category
  • To distinguish between categories
  • To clarify relationships between emerging
    categories
  • To identify variation in a process.

30
Conducting theoretical sampling
  • Specifying the relevant properties of your
    categories
  • Increasing the precision of your categories
  • Providing the substance to move your material
    from description to analysis
  • Making your analysis more abstract and
    generalizable
  • Grounding your conjectures(??) in data
  • Explicating the analytic links between or among
    categories
  • Increasing the parsimony of your theoretical
    statements.

31
Saturating theoretical categories
  • When do you stop gathering data?
  • Stop when your categories are saturated.
  • Categories are saturated when gathering fresh
    data no longer sparks new theoretical insights,
    nor reveals new properties of your core
    theoretical categories.

32
Theoretical sorting, diagramming and integrating
  • Sorting, diagramming, and integrating your memos
    are inter-related processes.
  • Your sorting may integrate the analysis and a
    diagram may simultaneously sort and integrate it.
  • The visual image of a diagram may suggest the
    content and direction of the analysis as well as
    its form.

33
Grounded theory methods
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  • ????????,??Theory ???(grounded) ???
  • ?? Theory ????,?????(??)?
  • ?????

Theory (??)
????
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data
34
Grounded theory from order to disorder to order
Theoretical sampling and sorting order
Coding order
Grounded
Focused, category, and axial coding disorder
35
Regarding writing
  • Making your mark
  • Drafting discoveries
  • Revising early drafts
  • Pulling the pieces together
  • Constructing arguments
  • Scrutinizing (????) categories
  • Returning to the library
  • Literature reviews
  • Theoretical frameworks
  • Rendering(??) through writing

36
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37
Out-of-the box thinking
http//mom2zero.blogspot.tw/2011_09_01_archive.htm
l
38
To think out of the box is to think creatively.
  1. Increase your curiosity
  2. Consider Multiple Perspectives
  3. Develop a routine
  4. Be Resourceful
  5. Tapping your Right Brain (??????)
  6. Self-Hypnosis (????)
  7. Become Imaginative

7 Ways on How to Think Out of the Box Improving
Creativity
  1. ??Grounded theory,????(??),??????(??)?

http//jaeldungca.blogspot.tw/2011/08/7-ways-on-ho
w-to-think-out-of-box.html
39
3???,?????????
  • ?1??????????,????????????????
  • ?2???????????,???????????????????
  • ?3?????????????????,????????????????

?2?????Grounded theory,????(??),??????(??)?
???5????????????????????????????????????
(2012/12/25)
40
Are You?
http//empoweredonlineentrepreneurs.com/marketing-
psychology/living-a-life-out-of-the-box/
41
?????
  • Ayo NUTN website
  • http//myweb.nutn.edu.tw/hycheng/

42
Quality ManagementPDCAct
Everyone cares about quality.
43
http//www.ibs-us.com/en/company/culture_of_compli
ance/index.html
44
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