PRIVATE LABELLING OF AYURVEDIC/ HERBAL OTC PRODUCTS

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PRIVATE LABELLING OF AYURVEDIC/ HERBAL OTC
PRODUCTS

• From Baidyanath, Naini, Allahabad.

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CONTENTS

• Why Private labeling?
• Who can do private labeling?
• Whom you can talk to?
• Whats the range we offer?
• Who manufactures this range?
• The Quality aspect
• How are these products regulated?

• How to proceed ahead ? What is involved in
  creating a private label.
• Myths in Private labeling

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WHY PRIVATE LABELING ?

• Latest industry trends show an aggressive growth
  pattern in private labeling.
• Helps establish your own business
• Have the products in your own name
• Reduce dependence on brand names for sales
• Create a positive image of yourself for your
  customer which will lead to stronger customer
  loyalty
• You have control over your pivotal product, and
  that means over your business.

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ADVANTAGES TO PRIVATE LABEL PRODUCTS

• Greater freedom with pricing strategy
• Control the pricing of the product to beat a
  competitors price
• It is the only way to be able to market high
  quality products, if you so choose.
• Substantially higher margins than brand name
  products
• Freedom to create your own marketing plans
• You have control over the stock inventory
• Positions you better in a tight economy
• Eventually you will increase your sales

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Who can do private labeling?

• Any body who wants to establish their own business

• Retail chains
• Retail pharmacies
• Spa owner
• Small manufacturing units
• Merchant exporters

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To whom you can talk to?

• Meet Dhananjay Sharma
• He unites the perfect team
• Success comes through teamwork. It doesnt
  happen by chance but through clarity and
  understanding
• Dhananjay Sharma
• President , Baidyanath

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To whom you can talk to?

• Meet Godwin Newton
• He designs the ideal formulation.
• Ancient wisdom of Ayurveda collaborates with the
  latest technologies bringing out the best
  ingredient product suitable for the present
  lifestyle.
• Godwin Newton
• Head R D , Baidyanath

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To whom you can talk to?

• Meet Rajiv Kumar
• He is the contact person right from ordering to
  the dispatch and makes sure everything is running
  precisely to plan.
• Whether its receiving orders, arranging review
  meetings, scheduling deliveries, customer
  satisfaction is the key
• Rajiv Kumar
• Principal executive, Baidyanath

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To whom you can talk to?

• Meet Sunita Srivastav
• She is an expert on quality requirements.
• Product quality, efficacy and safety come first.
  We have a duty of care to protect the patients
  and clients alike
• Mrs. Sunita Srivastav
• Head QC, Baidyanath

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To whom you can talk to?

• Meet Ram Mangal Mishra
• He will take care of your schedule.
• Aligning production and quality time lines is
  crucial. There is no room for error. The final
  product has to be perfect
• Ram Mangal Mishra
• Production In-charge , Baidyanath

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To whom you can talk to?

• Meet Sekhar Ghosh
• He designs the perfect label
• Product sales are driven by its look. A design
  of Global appeal comes through understanding the
  product
• Sekhar Ghosh ( Dada)
• Commercial Artist , Baidyanath

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Whats the range we offer?

• FORMULATIONS

• PURE HERBS

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Choice of Range
You can choose from a wide range of researched
formulations and pure herbs from which you can
select and today they are available in over 35
countries.

• All products are concept based which address the
  common lifestyle problems ranging from stress to
  obesity, high cholesterol, sugar imbalances, etc.
  These products address the bodily changes which
  occur due to faulty lifestyles and restore them
  back to health. This range has two categories,
  Pure Herbs and Formulations and are now
  available in India. The concept is elaborated in
  the book Age According to Ayurveda

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Whats the range we offer?

• FORMULATIONS

• We have 18 formulations in Vegetable / gelatin
  capsules which are made from a combination of
  essential herbs, each form- ulation addresses a
  specific ailment. For e.g., HERBAL SLIM FORMULA
  for obesity, JOINT FORMULA for arthritis, etc.
  Joint formula with the goodness of Turmeric,
  Ginger, Boswellia and Guggulu has proved to be an
  effective remedy in Arthritis.

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Whats the range we offer?

• PURE HERBS

• We have 32 single herbs all in Vegetable /
  gelatin capsules such as NEEM, KARELA, AMLA,
  SHALLAKI, TAGARA, GUDUCHI, MORINGA, etc.

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Who manufactures this range?

• World-class Contract Manufacturing Organization
• Manufacturing since 1917
• 93 years of experience
• Chromatographic finger printing of pure herbs
• GMP and ISO approved facilities
• Vegetable caps approved by American Vegetarian
  Society and are kosher certified
• WHO standards for metal and organoleptic testing.
• Small quantities accepted
• Cost-effective services where and when you need
  them
• Excellent project management skills
• The experience of our key asset - people
• Strong team including Traditional vaidyas
  (Doctors) and scientists.

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Why Baidyanath? - Your Partner of Choice

• Proven ability to manage long-term supply
  contracts
• Understand the importance of quality and
  reliability
• Understand the dynamics of being a service
  provider
• Proven financial performance and stability
• Ability to manage growth and integrate operations
• Ability to maximize your cost efficiency
• Flexible global operations keep costs highly
  competitive

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Motto of NITYA INTERNATIONAL( A sister concern
of Baidyanath, Allahabad)
NITYA INTERNATIONAL( A PURELY CAPSULE
MANUFACTURING COMPANY)

• From quality-driven processes to proven
  problem-solving strategies, our end-to-end
  service is redefining Private labeling

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The quality aspect
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Managing Director of Baidyanath, Shri R A Sharma

• receiving the NAGARJUN AWARD from the Honble
  President of India Smt. Pratibha Patil for
  QUALITY MANUFACTURING of Ayurvedic products

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The quality aspect

• Chromatographic finger print

• We do not throw around the word "quality"
  lightly. To us, It encompasses a whole range of
  Important elements which must all be in place and
  substantiated in order to reach a level of
  "meaningful quality. The three basic elements of
  meaningful quality are starting with ingredients
  that are made with carefully-controlled methods
  and have scientific validation, controlling the
  supplement man-ufacturing process and
  environment, and conducting finished-product
  testing to ensure the process produced the
  product as it was intended

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Certifications

• ISO 90012008

• GMP

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Manufacturing Process Controls

• If you start with the right ingredients you must
  then be sure that the manufacturing process is
  carefully controlled. We take a Total Quality
  Management approach to the entire process and see
  quality as an Important element .Research and
  development, product formulation, raw material
  Identity testing, powder blending, capsule
  making, packaging and even order processing and
  shipping. Each of these stages have specific
  parameters of quality that must be met and have
  significant oversight from our management and
  quality teams.
• Standard Operating Procedures (SOPs) are strict
  internal step
• -by-step guides for conducting the day-to-day
  operations of
• manufacturing supplements. We have them in place
  for all
• aspects of our business. SOPs are followed
  closely by all
• departments and we are constantly working to
  Improve and
• update them.
• Document and Record Control are other elements of
  quality control that requires meticulous record
  keeping. This is a history of the manufacturing
  process for a product and provides traceability.
  This ensures that all inspections, tests,
  processes and reviews were conducted according to
  GMP standards.
• GMP Training is part of the routine process of
  making sure that all employees are trained and
  tested in GMP concepts and processes. The
  training is continual and ensures that all staff
  members can apply GMPs to their specific areas of
  responsibility.
• Nitya conducts frequent Internal Audits to ensure
  that quality assurance procedures are being
  followed and to verify the staff's and
  company's) adherence to SOPs and GMPs.

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How are the products regulated ?

•  
• These products are over the counter products and
  as such do not require any prescriptions. These
  products also suit the Spa client with its
  preventive approach or immunity builders.

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How to proceed ahead? What is involved in
creating a private label

• It is a very simple process. Just three steps.
• SELECT product(s) from our range available on
  www.ageayurveda.com
• SUBMIT your logo and "marketed by" info.
• APPROVE your label. Once approved, normal
  turnaround time is 20 to 30 days
•  

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How to proceed ahead? What is involved in
creating a private label

•   In detail
• Log on to www.ageayurveda.com or contact us on
  0919935963339 and tell us what products you
  want, the sizes and sales projections of how many
  units of each product you expect to sell in a
  year's time.
• You tell us where you need to be on pricing for
  this to work for you and we give you a quote.
• Either you design the label yourself or you can
  have our in-house creative services department
  design it for you. Once the label is agreed
  upon...
• Send us the order, we make it and ship it and you
  get to sell your own high margin brand of high
  quality product!
• Some of our private label clients have had
  product on their shelf in as little as four weeks
  time from the first contact!
• If you have custom needs such as unique packaging
  or want to take the time to develop a specific
  set of labels to roll out many products at once,
  the process may take a little longer. Maybe you
  will want to develop an online store before
  launching your new line. Or you will need mocks
  to show to a mass merchant. Or you want help
  training your sales staff about the new items.
  We will work closely with you to see that your
  individual needs are met.
• The minimum orders are 180 bottles of each
  product.
• That's it. Short, simple, sweet it is literally
  possible to start your own private label with as
  little as a Rs. 50,000 ( Rupees Fifty Thousand)
  investment.
• We don't market our products, so our only
  priority is your product line!

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Myths of Private labeling

• Myth Having a private label for one's products
  means investing a lot of money.
• False You can start up a private label with us
  for less than Rs. 50,000. Contact Mr. Rajiv at
  09935963339 to know the details or mail us at
  mail_at_ageayurveda.com

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Myths of Private labeling

• Myth You have to be a megastore or chain
  before private label makes sense.
• False We do private labels for even the
  traditional store all the way up to those who
  supply the mass market stores.

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Myths of Private labeling

• Myth You have to maintain a large inventory
• False In almost all cases we can make product
  as it is needed or we can warehouse it for you.
  And send them to you whenever you need it.

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Different designs of labels
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Different designs of labels
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Different designs of labels
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Different designs of labels
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Different designs of labels
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Different designs of labels
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Different designs of labels
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Different designs of labels