Difference Between Private Label and White Label Fleet Management Software - PowerPoint PPT Presentation

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Difference Between Private Label and White Label Fleet Management Software

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White label fleet management software is an easy bird for all customers. However, private label fleet management software is better branded. What do you choose? – PowerPoint PPT presentation

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Title: Difference Between Private Label and White Label Fleet Management Software


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PRIVATE
L a b e l vs WHITE L a b e l
F l e e t M a n a g e m e n t S o f t w a r e
L e t s
d i s c u s s
w h a t
y o u r
b u s i n e s s
n e e d s !
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PRIVATE LABEL
?
SOFTWARE
Private label software uses a unique interface
and design for specific retailers. It works under
the retailers conceptualisation and branding,
using its logo and design aspects. Nobody will
ever know who made the software since it is
specifically built for the customer.
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WHITE LABEL
?
SOFTWARE
  • White label software is like a caricature ready
    to be designed according to multiple retailers
    needs. The functions and features remain the
    same for all customers but the color and logo
    changes according to the white labeled brand.

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BRANDING ACCORDING TO
Y O U R B R A N D
When you use private label software, none of
your customers will know who your software
provider is. However, with white label software,
on the surface, you can call it your own. But
there will be other retailers using the same
software with personal logos. If you need your
customers' experience to be unique, private
label is the option for you. If you do not mind
sharing, you can use a white label software.
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MONEY
MATTERS
Private label software naturally costs more than
white label software. After all, both serve the
same function but private label goes the extra
mile to help with marketing and branding.
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?
U S E R E X P E R I E N C E O R
COMPANY EXPERIENCE
U X
Private label software makes the user experience
unique with your brand. However, white labels
are easy to manage since the software provider
can solve design issues in a jiffy.
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WHOS THE WINNER?
  • It's your brand, your choice!
  • Private label software works best for marketing
    campaigns.
  • However, you need to make a final decision
    according to
  • Your budget
  • Braiding requirements
  • White label support
  • So, what will you choose to use?

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WHAT WE OFFER
  • At TrackoBit, you get different levels of white
    label branding
  • Basic We will change our logo to yours
  • Partial We will replace our brand colors and
    logo to yours
  • Complete We will also change the UI/UX
    experience according to you

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