The design for a Web page including commentary about the nature and placement of graphics and conten

1
The design for a Web page including commentary
about the nature and placement of graphics and
content is called?

• Broadcast
• Wireframe
• System
• Layout
• Planner

2
Necessary data about a specific target market
includes all of these except?

• Web use behaviors
• Lifestyles
• What they want out of a Web site
• Family Income
• Demographics

3
A specific segment of prospective customers
identified as the primary focus of a marketing
strategy or program is called the?

• Objective Market
• Focus Group
• Target Market
• Prospective Audience
• Bait

4
This is an Example of Home gt About Acme Corp. gt
Press Releases gt Acme Rocket Skates

• HTML Address
• Navigation Bars
• Click Stream
• Graphical Flowchart
• Breadcrumbs

5
Two recommended steps in which to develop
navigational structure are?

• Z-Score and Page Mockup
• Graphical Flowchart and Page Mockup
• Graphical Flowchart and FIRO B Tests
• Page Mockup and Porter Analysis
• Graphical Flowchart and PERT Charts

6
Specific objectives that are based on the
marketing and strategic objectives of the
enterprise are?

• Marketing Objectives
• Strategic Objectives
• URL Objectives
• Web Site Objectives
• Focal Objectives

7
KISS stands for?

• Keep Internal Systems Speedy
• Keep Insurance Scams Scarce
• Keep It Simple Stupid
• Keep Idiots Stupid Simpleton
• Keep It Straight Steve

8
One way to Keep It Simple Stupid is to never have
customers desired content be more than

• 1 Mouse click away
• 2 Mouse clicks away
• 3 Mouse clicks away
• 4 Mouse clicks away
• 5 Mouse clicks away

9
What are some costs associated with Web site
development?

• Design and Programming
• Software
• Computers and Peripheral
• A and C
• All of the above

10
A row of buttons or icons usually located near
the top of the page that links visitors to the
major pages of the Web site is a?

• Navigation Bars
• Browser Tabs
• Breadcrumbs
• Quick links
• Hot buttons

11
What is one tool for measuring customer
satisfaction?

• Mock Ups
• Graphical Flowcharts
• Focus Groups
• Custometer
• Survey

12
What is one way to refine design and navigation
concepts and design of individual pages?

• Prototyping
• Incentives
• Beta Testing
• Concept Test
• Acid Test ratio

13
The process of asking experts and existing
customers to try a product before it is offered
commercially is called?

• Prototyping
• Concept Test
• Beta Testing
• Quick Ratio
• Product Test

14
The type of customer experience that you feel
after purchase or during use is?

• Search Qualities
• Experience Qualities
• Satisfactory Qualities
• Credence Qualites
• None of the above

15
The target customers overall outcome, which
includes both results and image factors, after
using a product or visiting a retail store or Web
site is known as?

• Quality Experience
• Satisfaction Ratio
• Pleasure Factor
• Customer Reward Factor
• Customer Experience