The Next Generation Connected User Experience: Ecosystems and their vital role in 4G wireless connectivity

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"The Next Generation Connected User Experience
Ecosystems and their vital role in 4G wireless
connectivity"

• Silvio Fernandez, Senior Director of Business
  Development
• Emerging Technology Media
• Alcatel-Lucent

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The Next Generation Connected User Experience

• The next generation broadband experience is
  coming. Imagine where its headed
• A next generation augmented reality viral
  advertising application in a multi-screen
  environment
• A next generation music experience and mobile
  social networking service
• A vehicle thats always wirelessly connected for
  real-time software and navigation upgrades,
  diagnostics, telematics and infotainment
  applications
• A real-time next generation healthcare
  application that monitors patients remotely using
  mobile handsets and televisions

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LTE Changes the Wireless business model
ANY terminal , ANY service and ANY payment option
becomes possible with LTE
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Ecosystems are Evolving
The traditional industry cascade supply chain
model is no longer sustainable. Farewell To The
Traditional Telecom Ecosystem, May 2009 Mike
Cansfield, Forrester Research, Inc.
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• Global ecosystem initiative that brings together
  device, application and content providers to
  drive the development of innovative services for
  LTE, 4G and other ultra-high bandwidth networks.

• Delivery of new services, applications, and
  revenue models for new high-bandwidth networks
• Coordination with and among companies not
  generally linked
• Opportunity to foster innovation for new
  application and device concepts
• Allows for integration and validation of new
  services
• Address issues in early adoption stages of LTE
  and other new technologies
• Improve Timing/Speed to Market and Revenue
• Many concepts apply to 3G networks, and migrate
  forward

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Industries and Focus Areas
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Consumer Media and Entertainment

• The Sizzle and the Steak!
• Content realities
• Reliable wireless connectivity is the expectation
• Content makers need new technologies to grow
  their business
• Integrated applications and high speed delivery
  are key
• High-Speed Mobile Broadband (LTE) possibilities
• Multi-screen will realize the vision of the
  ngConnect members
• Higher value, higher revenues are possible
• ng Connect is engaging and leading
• Members expertise to engage new industries which
  will directly benefit from LTE deployment
• Significant resources to set the standards and
  lead the business

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Enterprise Collaboration eHealthcare

• Mobile Health Background
• Aging population is challenge to global
  healthcare systems
• Chronic diseases are the major causes of death
  and amongst the most costly to treat
• USA - 2/3 of total healthcare expenditures, 120
  million Americans
• Canada, gt 2 million people have diabetes, total
  cost of chronic diseases C80 billion annually
• New Business for Global Service Providers
• Mobile enterprise expands - new customers -
  hospitals, integrated health care facilitates and
  large physician groups
• Upgrades to telecoms infrastructure, clinical
  systems, and digitized medical records
• Mobile healthcare presents new opportunities for
  infrastructure providers, device manufacturers,
  and network operators

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Automotive Connectivity

• Soon Endless Possibilities
• Always on connectivity through 3G/LTE
• Content a hybrid approach
• Auto-specific (traffic, alerts, POIs, etc)
• Infotainment, multi-screen gaming
• Off-board navigation with automatic up-to-date
  maps
• Enhanced vision systems
• Graphics processing and 3D sensing (distance
  sensing)
• Heads up navigation systems
• Traffic control and congestion mitigation
• Systems become safety critical

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Digital Signage

• Explosive growth, explosive impact
• LTE is especially suited to enhance this emerging
  business
• Marketers Win
• Extremely effective and efficient method of
  communication with proven measurement metrics
• Brings together connectivity and video for
  powerful results
• Advertising Agencies Win
• Real-time media updates mean flexibility to the
  advertising message
• New ways to trigger and deliver
• Service Providers Win
• Allows for the service provider to exploit an
  entirely new sector of the advertising industry
• Can be quickly added to their current sales plans
  and initiatives

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Computing Experience

• Shared, on-demand, scalable computing systems
• Always-on connectivity over wide range of access
  technologies
• A world of possibilities and applications
• Always connected end users with a wealth of
  computing resources at their disposal, regardless
  of location and device used
• Convenient access to cloud services without
  heavy infrastructure demands
• Companies can run data-intensive tasks on shared
  resources, without imposing individual support
  demands on IT or prohibitive resource cost
• Real-time processing for machine-to-machine
  communications