Achieving Breakthrough Performance and Competitive Advantage Through Inspirational Leadership

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Achieving Breakthrough Performance and
Competitive Advantage Through Inspirational
Leadership

• Donal Prior
• HR Ireland Seminar November 2008

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About Diageo

• Diageo is the world's leading premium drinks
  business with an outstanding collection of
  beverage alcohol brands across spirits,wine and
  beer categories.  These brands include Smirnoff,
  Johnnie Walker, Captain Morgan, Baileys, JB,
  José Cuervo, Tanqueray, Guinness, Crown Royal,
  Beaulieu Vineyard and Sterling Vineyards wines,
  and Bushmills Irish whiskey.Diageo is a global
  company, trading in over 180 markets around the
  world.  The company is listed on both the London
  and New York Stock Exchanges.We employ over
  22,000 talented people worldwide with offices in
  around 80 countries.  We have manufacturing
  facilities across the globe including Great
  Britain, Ireland, United States, Canada, Spain,
  Italy, Africa, Latin America, Australia, India
  and the Caribbean.Diageo was formed in 1997,
  following the merger of GrandMet and Guinness,
  and is headquartered in London.  The word Diageo
  comes from the Latin for day (dia) and the Greek
  for world (geo). 
• We take this to mean every day, everywhere,
  people celebrate with our brands.

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THE DIAGEO JOURNEY

• Sept 2006Senior Leadership Passion Alignment
• Our vivid description of the future - Destination
  2011
• Diageo Leadership Standard
• Diageo Leadership Performance Programme
• Leadership at every level

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DESTINATION 2011

• Framed by our purpose Celebrating life, every
  day, everywhere
• A vivid description of where the business will
  be on June 30th 2011
• More stretching performance outcomes and
  trajectory breakthroughs in our thinking,
  behaviour and performance
• Determines all our ideas, choices and actions
  from now!

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DESTINATION 2011 HOLISTIC PERFORMANCE

• Our leadership as a business
• Our brands (and geographic reach) and innovation
• Our contribution to the role of alcohol in
  society
• Relationships and our reputation
• Our people, culture and values

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ALL ROADS LEAD TO LEADERSHIP

• The Diageo Leadership Standard
• All our learning about leadership in Diageo
• The best of how leadership showsup in Diageo
  today
• Our beliefs about how leadershipwill Deliver
  2011
• Individual leaders and collective leadership

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RESHAPING OF LEADERSHIP CAPABILITY

• Be Authentic
• Create Possibilities
• Bring the Diageo Purpose to Life
• Create the Conditions for People to Succeed
• Consistently Deliver Great Performance
• Grow Yourself

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BUILDING LEADERSHIP CAPABILITY

• THE PURPOSE
• To enable participants to become the leaders that
  they need to be to deliver Destination 2011.

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WHY ARE WE DOING IT?

• OUR EXPECTATIONto create a step-change in our
  individual and collective leadership, which will
  in turn help deliver the improved and sustainable
  performance necessary to arrive at our 2011
  Destination

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KEY SUCCESS FACTORS INCLUDE

• Continued senior ownership and commitment from
  Executive Committee, and Senior Leadership Group
  
• Participant openness and commitment to individual
  and collective learning and growth
• Firmly rooted in business outcomes (D2011) with
  strong tracking and evaluation of outcomes
• Superior performance coaching, aligned to 2011
  goals
• Excellent relationships with External Faculty
  coaching and event delivery

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The Journey
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Leadership at Every Level

• Whilst leadership development at the most senior
  levels is key to shaping the strategic direction
  of Diageo the performance breakthroughs we
  require to realise our Destination 2011 ambitions
  will not happen unless we release leadership
  potential at all levels.
• We have designed a number of programmes to
  achieve this outcome key examples are
• People Manager Development Capability Programme
• Front Line Manager Capability Programme

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People Manager Development Capability Programme
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Managing Self
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Front Line Manager Capability Programme

• Module 1 - Managing Self (Personal Effectiveness)
• To raise self-awareness and to become aware of
  how their own attitude and behaviour impacts
  success
• To use this knowledge to manage their job, their
  working day and relationships with others more
  effectively

• Module 2 Managing Others (Core People
  Management Skills)
• To introduce participants to the essential skills
  and processes required to manage people
  successfully
• Central message is that if you can create a work
  environment where people can feel valued and
  listened to then you start to get real engagement.

• Module 3 Managing the Team
• To equip participants with the knowledge, skills
  and tools to lead a motivated and successful team
• Gives participants the opportunity to apply the
  skills developed on the previous modules to team
  scenarios

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Our Future
Our Ambition -
Its in Our Hands!