Please read the following carefully to ensure that your promotion fits within the BIG W guidelines

1
Vendor Guidelines

• Please read the following carefully to ensure
  that your promotion fits within the BIG W
  guidelines

2
Table of Contents

• Instore Demonstrations and Instore
  Appearances Page 3
• Point of Sale Promotions Approvals Page 4-5
• Implementation of POS Page 6
• Additional Locations and Displays Page 7
• Action Aisle and End Cap Enquiries Page 8

3
Instore Demonstrations and Instore Appearances

• All Demonstrations must be submitted to Rod
  Soloman for approval rsoloman_at_bigw.com.au Please
  complete the Demonstration submission form
  located on the BIG W Website http//www.bigw.com.a
  u/suppliers/
• Once approved any staff involved in the promotion
  who will be working in-store will need to read
  the Safety, Health and Environment Contractors
  Handbook
• available on the BIG W Supplier Website (document
  name Health and Safety).
• A copy of the signed acknowledgements must be
  presented to the store upon arrival.

4
Point of Sale Promotions Approvals

• All Point of Sale must be submitted to Kelly
  McQuhae for approval. Please complete the
  Supplier POS submission form located on the BIG W
  Website http//www.bigw.com.au/suppliers
• Note - All details, artwork (including Point Of
  Sale quantities) are to be approved prior to
  printing by
• Kelly McQuhae
• Email kmcquhae_at_bigw.com.au
• Ph 02 8885 8170
• Fax [phone]
• Address BIG W Support Office, West Wing, 1
  Woolworths Way, Bella Vista, NSW, 2153
• Note In Kellys absence Melissa Pringle can also
  approve POS promotions
• Melissa Pringle
• Email mpringle_at_bigw.com.au
• Ph 02 8885 8948
• Fax [phone]
• Please see the following page for additional
  Information to be supplied with your submission
  form for approval

5
Point of Sale Promotions Approvals continued.

• Please ensure the following Information is
  supplied with your submission form for approval
• When submitting artwork please ensure that the
  start and end date of the promotion is clearly
  noted. It is helpful if the end date is noted on
  the front of all POS. As you can appreciate, the
  stores receive many promotions and this helps to
  ensure that no old promotions remain on show.
• BIG W should always be written in upper case.
• The BIG W logo should always be featured on all
  BIG W exclusive promotions. Should you require a
  copy of the logo please visit our Website
  www.bigw.com.au/logos.
• Please include the Terms and Conditions of any
  consumer competition.
• Proof of purchase due to our returns policy you
  must always give our customers the option of
  providing the original receipt or photocopy of
  receipt. If requesting the customer to supply
  proof in the form of a product barcode please
  ensure that it is not easily removed from the
  product. Some customers will simply detach the
  barcode from the product in these instances
  without making a purchase.
• If the promotion is a game of chance, BIG W needs
  to be supplied with the approved permit numbers
  from the relevant Government Authorities. Where
  possible we try and feature all promotions /
  competitions on our website.
• Please state which Point of Sale items you wish
  to produce, where you propose for them to be
  located and the quantity you propose to supply
  the store. Refer to the BIG W POS Specs document
  for POS examples. Please note that the Security
  Gate Covers are reserved for big events.
• BIG W has a clean counter policy and therefore no
  submissions will be accepted for POS on any
  counter (Courtesy Desk, Checkouts, Home
  Entertainment, Photographics or Cosmetics
  counters). The only exception to this rule is
  Charity merchandise.
• All PDQs must be submitted to the Buyer for
  approval. The Buyer will then request approval
  via the Store Planning Manager.

6
Implementation of POS

• Implementation of POS
• Once approved, Support Office should be sent
  printed samples of Point of Sale. If applicable,
  please ensure 1 or 2 Entry Forms pads are
  supplied so that we can satify any customer
  queries we may receive through our Customer
  Service dept.
• All Point of Sale is required to be sent directly
  to stores, unless otherwise approved. Store
  addresses can also be located from the BIG W
  website. Packages containing Point of Sale should
  clearly state the contents and be marked to the
  attention of the either the Store Manager or
  appropriate Business Manager. Where possible a
  copy of the promotional bulletin written by the
  In-Store Promotions Department should be included
  in the POS package.
• The despatch date and method by which stores will
  receive the POS material is also required to be
  supplied to support office. Where possible it is
  always of great assistance for merchandisers to
  aid stores with the set-up. Overhead signage
  cannot be set up during trading hours due to OHS
  issues and, therefore, merchandisers can assist
  the store either by arriving outside trading
  hours or by leaving the POS with the store to set
  up.

7
Additional Locations and Displays.

• Point of Sale/Product in Feature Locations
• All Point of Sale which is to be featured with
  product on endcaps, tables, bases and /or
  sidekicks must be part of the BIG W Action Aisle
  End Cap (AAEC) Program. All submissions for this
  must be presented to the relevant buyer prior to
  AAEC submissions. The submission process is
  currently planned with a 3 month lead time.
• Note - This includes PDQs. ( all PDQs must be
  submitted to the relevant Buyer and go through
  the approval process )
• BIG Ws AAEC program focuss on single price
  points to ensure maximum price impact in store.
  Multi-price points will not be accepted.
• Temporary Price Reductions (TPRs) can be used to
  tie-in multiple price points but these must be
  supplier funded. BIG W only allows consumables
  items as TPRs for a 1 month period. All other
  products need to be 3 Month TPRs.
• Sidekick locations are also used as associated
  selling tools. Please ensure that possible
  locations outside of the products parent
  department are considered.
• NOTE The above Programs are submitted by the
  buyer approved 3 months prior to the event
  start date. After this time, Buyers can delete
  products from this program but cannot add any new
  lines.

8
Action Aisle and End Cap Enquiries

• A special e-mail AAEC Enquiries has been set-up
  to assist stores, suppliers buyers with any
  queries or issues relating to the program.
• E-mail address aaecenquiries_at_bigw.com.au
• Both positive and negative issues can be raised
  some examples below
• - Stock issues - Insufficient Stock available for
  set-up
• - Sleeper Line Suggestion great Sales
  Potential ideal line for AAEC Program
• - Ticketing unsupplied
• - Endcap Display not set-up
• - PDQ problem