The corporate site selection process consistently

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FACT 1
The corporate site selection process
consistently begins with a focus on
regions. - national site selection firm
FACT 2
Regions that cannot appropriately respond
to corporate site location inquiries, are the
first to be eliminated from the site selection
process. - national site selection firm
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Implications to business recruitment FACT 1
Defining a region and marketing it to
potential customers is critical. FACT 2
Creating a methodology to respond to
customer inquiries and creating a process
to deliver customer services is critical.
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Defining the Region
The Region is a source of - Labor Force -
Market Access - Suppliers/Resources -
Infrastructure
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Regional Commuting Patterns
DAILY 133,660 23
INBOUND
OUTBOUND
Logan
Payne
Kingfisher
156
Payroll Exported 37,183,248 Payroll
Imported 27,592,039
9,208-58
1,305-4
2,005-6
Payroll Exported 13,459,146 Payroll
Imported 31,797,433
1,313-20
137
209
Payroll Exported 31,195,920 Payroll
Imported 249,113,316
598-9
1,977-12
310
246
693
759
139
8,367
157
346
Payroll Exported 2,767,704,217 Payroll
Imported 378,533,202
Lincoln
170
3,677
1,198
6,448-46
Canadian
1,090
231
5,263
388
Payroll Exported 164,438,132 Payroll
Imported 722,441,588
1,148-8
99,561-33
26,409-60
Oklahoma
17,526-6
308
Payroll Exported 18,910,980 Payroll
Imported 157,118,416
25,060
7,173-16
1,049
135
710
8,632
270
248
209
1,444
Payroll Exported 312,849,728 Payroll
Imported 1,356,869,848
120
234
46,421
694
436
Payroll Exported 43,476,750 Payroll
Imported 181,038,182
895
5,937
433
14,505-14
Payroll Exported 65,064,656 Payroll
Imported 197,096,095
279
4,797
49,702-47
Payroll Exported 22,569,477 Payroll
Imported 175,252,524
Cleveland
576
960
3,352-12
3,850
1,201
126
7,662-27
715
2,975
1,109-5
285
Pottawatomie
6,767-33
7,320-56
2,232-17
McClain
Grady
Source U.S. Bureau of the Census 2000
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ANNUAL IMPORTED PAYROLL Payne
27,592,039 Kingfisher 31,797,433 Lincoln
157,118,416 Grady 175,252,524 McClain
181,038,182 Pottawatomie 197,096,095 Logan
249,113,316 Oklahoma 378,533,202 Canadian
722,441,588 Cleveland 1,356,869,848
Total 3,476,852,643
Does not include Economic Impact of these
payrolls. Presence of supplier companies their
payrolls Eco. Impact. Purchases by
out-of-county companies in neighboring counties.
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Greater Oklahoma City
Payne
Logan
Kingfisher
Stillwater
Cushing
Kingfisher
Guthrie
Lincoln
Stroud
Chandler
50 miles
Oklahoma
Canadian
Edmond
El Reno
Spencer
Harrah
Oklahoma City
Choctaw
Yukon
Prague
Bethany
Midwest City
Del City
Pottawatomie
Mustang
Cleveland
Moore
Grady
Shawnee
Newcastle
Norman
Chickasha
Blanchard
Noble
Purcell
McClain
Population 1,256,700 Retail Sales
14,688,300,000 E.B.I.
19,774,381,000
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Oklahoma City Metro Area -
2002 Gross Metropolitan Product 34.2
billion OKC Metro 66 of 319 U.S. Metros 124
of 506 Metro Areas and Gross Product of
Countries (ahead of Iraq, Kuwait, Ecuador,
Guatemala, Syria, Luxembourg, Lebanon, Costa
Rica, Bulgaria, El Salvador, Cuba, Panama,
Jamaica and over 115 more) 1992 2002 Avg.
Annual Growth Rate 4.9 - U.S. Metro Avg.
5.6 Oklahoma 2002 GMP of
GSP Enid 1.76 1.8 Lawton 3.10 3.2 Okl
ahoma City 34.18
34.7 Tulsa 26.71
27.2 Sum of Metros 66.27
67.4
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Responding To Inquiries
The Region should respond as a Region, not as a
group of separate entities. The Region should
function like a corporation. When an inquiry is
received, there should be a company response, not
a response from each of the departments.
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The Solution The Greater Oklahoma City
Partnership
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The Greater Oklahoma City Partnership
Marketing Greater Oklahoma City Providing
quality client services
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Marketing Greater Oklahoma City
Objective Increase numbers and quality of leads
and prospects for region. Strategies Develop a
comprehensive regional marketing plan. Develop
appropriate marketing collateral. Action
Plans Identify/select targeted industries/clusters
Identify/select targeted site location
influencers. Implement marketing strategy/plan
for targets with new Regional Brand. Develop
Inquiry Response Piece Develop Lead Response
Piece Develop Prospect Response Piece Develop
International Investment Map(s) Develop Regional
Economic Development Website www.greateroklahomac
ity.com Develop Presentation Facility
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Providing Quality Client Services
Objective Improve conversion ratios of leads to
prospects to locates for region. Strategies Buil
d service delivery system to maximize
effectiveness of region. Develop tools to enhance
each partners effectiveness and
success. Action Plans Develop
roles/responsibilities of partners in service
delivery system. Create partner communications
system to manage leads/prospects. Create tools to
respond to inquiries. Site/Building G.I.S.
Database Economic/Demographic Database Operating
Cost Comparison Database Create tools to assist
partners. Economic/Demographic/Real Estate
Impact Models
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Partnership Formation Progress 10/18/03 34 -
Potential Partners Identified 34- Signed
M.O.U.s 0 - No
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