Senioragency 1st International Network dedicated to baby-boomers and 50 HAMBURG AMSTERDAM BRUSSELS LONDON OSLO PARIS STOCKHOLM TOKYO VIENNA

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Senioragency1st International Network dedicated
to baby-boomers and 50HAMBURG AMSTERDAM
BRUSSELS LONDON OSLO PARIS STOCKHOLM TOKYO
VIENNA

• Its time that firms do something for
• Seniors in Europe!
• JEAN-PAUL TREGUER

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Just a few examples of 50 share on some
markets in Europe...

• 45 of all new cars 80 top range
• 75 of total financial assets
• 50 of face care cosmetics
• 55 of total coffees
• 50 of mineral waters
• 50 of food oils (60 olive oils)
• 40 of yogurts dairy products
• 35 of total travels, 80 cruises

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Consequence in 2002,95 of all
advertisingexpenditures in Europewere
dedicated to ... under 50 customers!
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Over 50 are considered as a  niche 

• Yes, but with 150 Million customers inside!!!

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Who are we?

• The 1st and only international marketing and
  advertising organisation 100 dedicated to 50
  customers.

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Senioragency

• 14 years experience with 50 marketing.
• Network in expansion 8 countries
• Paris, Brussels, Amsterdam, London, Oslo,
• Stockholm , Tokyo, Wien
• HAMBURG Ulf Heuer ? heuer_at_senioragency.com

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Lets have a look at the way advertisers are
treating them
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1st principleWork hard to ensure your message
is not readable
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2nd principleCreate a messagewith no substance
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3rd principleMake sure you humiliate them
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4th principleAlways remind them that the end is
not far away
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Tell them what they want to hear
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Create products that help them in their day to
day life
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DESIGN FOR THE YOUNGAND YOU EXCLUDE THE
OLDDESIGN FOR THE OLDAND YOU INCLUDE
EVERYBODY
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Show them that  life before 50 is just a warming
up! 
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Demonstrate that you respect them
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Merci !

• www.senioragency.com
• Kontakt
• heuer_at_senioragency.com