LED Dental Inc' Dental Practice Marketing Support Program

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LED Dental Inc.
Dental Practice
Marketing Support Program
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Program Objectives
The Scoop On the Scope

• Help VELscope purchasers maximize VELscopes
  impact on
• Practice Management
• The ease with which the screenings are given and
  followed up on
• Patient Education
• The oral cancer screenings given to current
  patients
• Practice Marketing
• The number of new patients brought in to the
  practice

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Program Components
The Scoop On the Scope

• Practice Management
• Training DVD
• Four modules
• The proper 10-step oral cancer examination
  procedure, including examination by conventional
  incandescent light
• VELscope assembly and accessories
• VELscope screening procedure
• VELscope clinical use guide
• Powerpoint with more facts about oral cancer and
  VELscope.
• Oral cavity map (to indicate location of mucosal
  abnormalities)
• Template for letter to local physicians
  (informing them that the practice will be
  providing VELscope screenings and possibly
  providing referrals to them)
• Template for letter to primary care physician
  recommending referral to ENT or Head Neck
  surgeon (in event of positive biopsy)

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Program Components (contd)
The Scoop On the Scope

• Patient Education
• Patient brochure
• Waiting room poster
• Bill insert describing VELscope
• Appointment card
• Brochure on How to talk to your patients about
  oral cancer screening
• How dentists/hygienists should explain the need
  for the screening to existing patients
• How receptionists/office managers should explain
  VELscope screening to prospective new patients
  who call

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Patient brochure cover
What every person needs to know about oral
cancer. (And what were doing to help protect
you from it.)
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Waiting room poster
Chances are you dont have oral cancer. But
wouldnt it be nice to know for sure? (Ask us
about our simple, painless, affordable 2-minute
exam)
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Bill insert

• What every person should know about oral cancer
• Oral cancer has 3 times as many victims as
  cervical cancer.
• One North American dies of oral cancer every hour
  of every day.
• The incidence of oral cancer is growing.
• The biggest growth in oral cancer is among
  non-smokers, and the main cause is HPV.
• When oral cancer is discovered in early stages,
  the survival rate is very high, but when
  discovered late (which is normally the case), the
  survival rate is very low.
• Health experts recommend that all adults receive
  annual oral cancer screenings.
• Because of this risk to your health, our practice
  has recently invested in a state-of-the-art
  VELscope system. As part of our conventional
  oral health examination, it can literally help us
  discover potentially dangerous tissue that we
  might otherwise miss. Of course, the odds are
  that we wont find anything that concerns us.
  But if we do, the VELscope device will increase
  our odds of finding it early rather than late.
• A VELscope screening takes very little time,
  involves no pain or inconvenience, and is very
  affordable. So lets plan to make this part of
  your next hygiene appointment.

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Program Components (contd)
The Scoop On the Scope

• Practice Marketing
• Press release template for creating awareness
  among prospective patients that the practice is
  providing VELscope screenings
• Registration form that allows VELscope to put the
  practices name, address and phone number on the
  VELscope website
• Document recommending that the practice offer
  free VELscope screenings as a means of creating
  awareness for this new capability and attracting
  new patients.

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Program Components (contd)
The Scoop On the Scope

• Special Consultation Offer
• Free Analysis. VELscope customers entitled to a
  free 30-minute telephone consultation with the
  president of American Dental Company (ADC), one
  of the industrys leading dental practice
  marketing consultants. Includes
• Assessment of the practices website
• Analysis of the demographics of the population in
  close proximity to the practice.
• Marketing Services Suite. If the doctor is
  interested, a follow-up call will be scheduled to
  discuss a special suite of services designed by
  ADC to help the practice fully capitalize on
  VELscopeas well as any other special services it
  offersto expand its patient base. Can choose
  any or all of
• Direct mail campaign (sample provided)
• On-hold message
• Web-based communication service with (a) existing
  patients and (b) prospective patients
• Media liaison activities (includes VNR)
• Exclusive access to special sections of ADCs
  website
• Development of on-line and in-office patient
  surveys
• Development of on-line and mailed current and
  prospective referral source surveys

Allows practice to position itself not as a
provider of dental health, but as a
provider of systemic health