MedLabs

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MedLabs
MedLabs

• Glenn Kilayko
• Romulo Par
• Maydeline Que

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Introduction

• Commercially produced biomedical devices are all
  imported.
• Only few medical institutions in the Philippines
  can afford these.
• Solution to locally produce these devices to
  make them more affordable

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Company profile

• First biomedical engineering firm in the
  Philippines.
• Design and manufacturing of electronic medical
  devices.
• For the first few years, we will be focusing on
  the infusion systems industry.

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Infusion Systems

• Delivers micro-volumes of liquids over long
  periods of time.
• Used to treat several illnesses
• Iron poisoning and overload
• Diabetes mellitus
• Thromboembolic disease
• Used in hospitals, pharmaceutical companies,
  chemical industries
• Also used by home-patients

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Mission

• To become the premier biomedical engineering
  company that provides high quality yet low cost
  electronic medical devices.

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Vision

• To become financially well-off.
• To become the leading supplier of low-cost
  world-class products.
• To provide one of the best work environments.
• To become the most respected company in the
  places where we operate.

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Operations Plan Physical Infrastructure

• Rent a 500 m2 office space
• Administrative office
• RD laboratory
• Manufacturing packaging area
• Storage room
• Garage

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Operations Plan Capital expenditure

• Administrative
• - office supplies
• - 2 computers
• - 1 printer-scanner-copier
• - office furniture
• - 2 telephone lines
• - 1 dedicated fax line
• - airconditioning unit

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Operations Plan Capital expenditure

• Research and Development
• - 3 oscilloscopes
• - 3 signal generators
• - 3 power supplies
• - 3 multimeters
• - soldering tools
• - electronic components
• - 3 computers
• - 1 network printer
• - airconditioning unit
• - furniture

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Operations Plan Capital expenditure

• Manufacturing and Packaging
• - power tools
• - soldering tools
• - packaging materials equipment
• - 3 multimeters

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Operations Plan Sourcing

• Outsource
• Packaging
• Distribution
• Raw materials will be sourced locally
• gears motors
• resistors capacitors
• chips circuit boards

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Operations Plan Manpower Complement

• 1 general manager / president
• 1 head engineer / plant manager
• 2 engineers
• 6 technicians
• 1 marketing head
• 1 marketing assistant
• 1 accountant
• 1 secretary / receptionist
• 2 backroom people
• 1 janitor

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Operations Plan Inventory Policy

• Year-end inventory ? equivalent to one month of
  next years projected cost of goods

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Operations Plan Flow of Operations

• Starting

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Operations Plan Flow of Operations

• Normal flow

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Marketing Plan Target Market

• hospitals (esp. government)
• health centers
• medical laboratories
• clinics
• pharmaceutical companies
• chemical laboratories
• middle class people who require regular infusion
  treatments

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Marketing Plan Competitive Analysis

• Hospitals import infusion systems
• No competition locally
• We will position ourselves as the main supplier
  of biomedical devices for the Filipino people,
  making our products inexpensive compared to
  imported counterparts.

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Marketing Plan Price

• Basic infusion pumps in the market P17,500
• Our products
• basic infusion pump P 5,000
• electronic infusion pump P 8,300.
• advanced infusion pump P 10,000.
• Custom-made pumps P 12,000 with a minimum order
  worth PhP 120,000.

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Marketing Plan Promotions Short term (1-3
years)

• Hospitals and pharmaceutical companies ? show
  five initial designs, ask for desired
  specifications, manufacture custom-made designs
• Medical practitioners and patients ? sell the 3
  designs
• fliers to doctors
• doctors recommendations ? doctor discounts
• ads in medical journals
• direct selling
• annual catalogues of our products

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Marketing Plan Promotions Medium term (4-8
years)

• Accept only custom-made orders greater than P
  300,000
• Focus on middle-income families who still go to
  hospitals for regular infusion treatments
• Mass-producing, we could sell products at lower
  prices
• Market our company to biomedical engineering
  companies

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Marketing Plan Promotions Long Term (9
years)

• Develop and sell other biomedical engineering
  devices
• Go global by starting off with developing nations
  where cheap infusion systems are needed

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Financial Projections
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Financial Projections
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Financial Projections
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Financial Projections
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Financial Projections
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Financial Projections
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Financial Projections

• Total Initial Investment Costs1,404,264.00
• Payback period year 5
• Project IRR percent 23.2
• Net Present Value _at_ 8.0 Php1,984,255

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References

• http//www.animatedsoftware.com/pumpglos/infusion.
  htm
• http//www.aetna.com/cpb/data/CPBA0161.html
• http//www.cnamedical.com/InfusionPumps.htm
• http//pacificbridgemedical.com
• Dr. Dickison Que, former chairman, UERM
  Department of Medicine
• Michael Abundo, instructor, UP Diliman
• Sharmaine Que, certified public accountant