Steve Jennis

1
The OpenSpirit EP FrameworkPOSC Workshop - 21
Oct 98

• Steve Jennis
• PrismTech Corporation

2
OpenSpirit Concepts1995 Quotations

• The single most effective countermeasure that
  can be taken to reduce the pains of constant
  change is to let applications and their enabling
  technology change independently from one another
• Gartner Group
• Rapid application development sounds good. But
  it doesnt quite hack it. You need rapid,
  adaptable applications, because life changes
  after an application has been delivered
• OVUM
• Organizations need to adopt a layering
  approach to software, and try to separate out
  what is of value to the business from what is
  essentially supporting technology
• Butler Group

3
OpenSpirit Definitions

• The Alliance
• A consortium of oil companies and EP application
  vendors which promotes the concept of
  inter-operability. May sponsor (project-by-project
  ) product developments which further this
  objective.
• Project 1
• The first product development supported by
  Alliance sponsorship - undertaken by PrismTech.
• PrismTech Corporation
• The developer, owner and marketer of the
  OpenSpirit EP Component Framework (a product).
• POSC
• The EP standards body which the Alliance and
  PrismTech supports, and to which they are
  submitting their specifications as potential
  standards under the POSC Inter-operability
  initiative.

4
The Business Problem Cost, Cycle-Time,
Efficiency

• EP applications are full-featured and
  expensive
• It is difficult to add functional enhancements
• Applications are not well integrated
• Heterogeneous data access is difficult and
  expensive
• Legacy inertia stifles innovation
• Hence
• Application developers have complexity they dont
  need
• Application users dont have the desktop
  environment they need

5
The Business ProblemCurrent Application
Environment
Seismic Interpretation
Wavelet Estimation
Geostatistics
Displays
Displays
Displays
6
The Victims

• Developers (for dev-kits)
• EP application developers in oil company
  in-house teams, ISVs, EP consultants, system
  integrators. Typically working in teams of 4-20
  developers. Total available market 1200-1500
  units.
• End-Users (for run-times)
• Users of EP applications, initially (V1.0) earth
  scientists and their support personnel
  Geologists, Geophysicists, etc., subsequently
  including more EP domains, e.g. drilling,
  production. Total available market 12000-15000
  units.

7
The SolutionComponent-Based Applications and
Generic Data Access
Virtual Application Suite
OpenSpirit Viewers
Wavelet Estimation
Horizon Picking
Geostatistics
OpenSpirit Data Framework
8
The OpenSpirit Solution
9
The Benefits

• For Application Developers (I.S.V.s, EP
  Technology Companies, Consultants)
• Single development environment for cross-platform
  deployment
• Focus on value-added functionality instead of
  infrastructure
• Transparent access to widely-used data-stores
• Higher productivity and faster time to market

• For Application End-Users (Earth Scientists and
  support personnel)
• Cross-platform and multi-vendor data access
  eliminates re-formatting
• Utilize Web browsers
• Integration with MS Office applications
  leverages desk-top tools
• Lowers purchase and integration costs of new
  applications

10
Strategic Issues

• For Application Developers (I.S.V.s, EP
  Technology Companies, Consultants)
• Effective use of new technologies?
• Move to component-based development?
• Datastore independence?
• Component supplier or full-service supplier?
• Inter-operability via standard business objects?

• For Oil Companies (Earth Scientists and
  support personnel)
• Custom environments from standard products?
• Effective use of new technologies?
• Effective data management?
• Internal support or outsourcing?

11
Early Adopters

• The Alliance (11)
• Shell, Chevron, Elf, STATOIL, BG, CGG
  Petrosystems, Shared Earth/PDS, IFP,
  deGroot-Bril, Foster Findlay, Jason Geosystems
• Special Interest Group (25)
• Amoco, ARCO, Occidental, Phillips, Unocal, ARK
  Geophysics, Paradigm,TNO, Mincom, Panther, SMT,
  LCT, Oedegaard, IBM Research, Continuum
  Resources, Western Atlas, The Data Room, Voxel
  Vision, Coherence Technology, GX Technology,
  IKODA, Bentley Systems, INTESA, POSC and PPDM
• Other Strategic Accounts
• Schlumberger, Landmark, Exxon, PGS

12
The Product

• Deliverables and Timing
• OpenSpirit development environments (dev-kits)
  for OpenWorks, GeoFrame, and POSC datastores
• Optional 2D visualization subsystem
• OpenSpirit run-time environment (the platform)
• OpenSpirit source code licenses
• Training courses and training kits
• Support and maintenance contracts
• Consulting Services and custom development
  services
• All available 1Q99 (beta release January 1999)

13
The Competitive AdvantageWhy OpenSpirit as the
EP industry standard business object framework?

• It delivers business benefit to end-users,
  application developers and systems integrators
• It has an immediate and strong user base
• It leverages industry standards POSC, OMG, DCOM
• It will be the first-to-market product in its
  class
• It utilizes advanced technology and supports
  web-based and desktop (MS Windows-based)
  applications
• It is application independent
• It is vendor neutral
• It is designed to be EP domain independent

14
The Price

15
Channel Strategy

• Direct Sales
• Development kit licenses to oil companies, ISVs,
  VARs.
• Source code licenses
• Platform run-times to oil companies
• Training courses, Custom development, Consulting
  services
• Indirect sales
• VAD of development kits
• Alliance VAR run-times
• Other VAR run-times
• Network of services providers

16
Promotion 1997/8

• Awareness
• IONA Seminar, May 97, Houston (Presentation)
• SEG, November 97, Dallas (Booth, Concept Demos,
  Poster sites, PR, Customer visits) - 120 contacts
• POSC Workshop, February 98, London (Launch of
  SIG)
• POSC Workshop, February 98, Houston (OSIG)
• April 98, OpenSpirit User Internet Newsletter 1
  - To database of 1500
• AAPG, May 98, Salt Lake City (Booth, Paper) -
  100 contacts
• EAGE, June 98, Leipzig (Booth, Paper) - 100
  contacts
• August/September 98 OpenSpirit User 2 and 3
• World Oil Conference, September 98, Houston
  (Presentation)
• Customer Visits Mobil, ARCO, Phillips, Landmark,
  Exxon, Shell Offshore, Western Atlas, PI Dwights,
  PPDM, Panther, IBM, Amoco, Schlumger, Paradigm,
  Coherence, Oracle, SMT, Mincom, SMT, Unocal
• Launch
• SEG, September 98, New Orleans (Booth, Paper,
  Reception). Five applications demonstrated, 4
  demo stations - 600 contacts

17
Promotion 1998/9

• Beta Program
• January 99
• Trade Shows
• AAPG, April 99, San Antonio
• EAGE, June 99, Helsinki
• Intl EP Exhibition, June 99, Manila
• SPE, October 99, Houston
• SEG, November 99, Houston
• POSC Workshops
• USA October 98, April 99, October 99
• Europe December 98, June99
• Conferences
• ONS, September 99, Aberdeen
• Newsletters
• November 98, January, April, June, September 99

18
The OpenSpirit Project

• Metrics
• 12 sponsors (currently)
• Approximately 45 man-years of development
• 6 organizations contributing resources
• Potential market of 1500 developers
• Potential market of 15000 users
• Special interest group 30 members (goal 50)