DAP-2553_Sales Guide

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AirPremier N Dual Band PoE Access Point
DAP-2553
Version 1.0 D-Link HQ, Aug. 2008
D-Link Confidential
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Contents

• Product Competition Overview
• Positioning Highlights
• Technology Briefing
• 802.11n Access Point Portfolio
• Product Application Guide
• Competitive Comparison Analysis
• Product Position/Main Competitors
• Key Comparison
• Art of the War

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Product Competition Overview

• Positioning Highlights

• In the SMB environment, administrator not only
  care about higher reliability?performance and
  security but also how to management their
  wireless network easily and effectively.
• Now the new D-Link AirPrimer N Dual Band PoE
  Access Point DAP-2553 provides SMB environments
  with a business-class solution for deploying a
  wireless network in the workplace.

Model DAP-2553
H/W config 1 Giga PoE Lan Port 5GHz/2.4GHz Selectable Dual Band Three Dual Band Detachable Antennas (3dBi for 2.4GHz/5dBi for 5GHz )

• With D-Link Management Tools AP Manger II, and
  Dview module, administrator can centrally manage
  D-Link business APs.
• Support WPA/WPA2 Enterprise and WLAN Partition
  increase the wireless security for SMB.
• Up to 300Mbps throughput for different
  application and high performance demand. Ex
  VOIP?Multimedia ?Streaming.

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Product Competition Overview

• D-Link Technology Brief

• Business Level 2.4 / 5.0 GHz Selectable Dual Band
  AP
• - Support 802.11 a/n or g/n for different
  application, deployment.
• Enhanced Performance
• - Up To 300Mbps Faster than standard
  10/100Mbps wired connection
• Compatible With Current Wireless Environment
• - Compliant with 802.11 a/b/g
• Flexible to Meet Different Requirements
• - AP?WDS?WDS with AP, and Wireless Client
  Mode
• Multiple-SSID/VLAN support
• - Support Multiple-SSID in AP Mode and
  multiple-SSID over WDS
• - Supplement with VLAN for network
  segmentation
• Total Network Security and Access Control
  Function
• - Support WEP?WPA-Personal/Enterprise?WPA2-P
  ersonal/Enterprise
• - Provide MAC Filter and WLAN Partition
• - Support Microsoft Network Access
  Protection (NAP)
• Easy to Management
• - Support Web, Telnet, SSL, SSH, D-View,
  APMII.

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Product Competition Overview

• 802.11n Access Point Portfolio

DAP-2590
DAP-2590
2.4/5GHz

• 10/100/1000M Lan Port
• 802.3af PoE
• 2.4/5GHz Selectable Dual Band
• Three Dual Band Antennas
• Support APMII ?D-View 6.0
• Rugged Metal Chassis
• Plenum-rated Housing

DAP-2553

• 10/100/1000M Lan Port
• 802.3af PoE
• 2.4/5GHz Selectable Dual Band
• Three Dual Band Antennas
• Support APMII?D-View 6.0

Feature
DAP-1353
2.4GHz

• 10/100M Lan Port
• 2.4GHz Single band
• Three Dual Band Antennas
• Support APM?D-View 5.1

P r i c e
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Product Application Guide

• Application Diagram Access Point Mode

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Product Application Guide

• Application Diagram Wireless Client Mode

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Product Application Guide

• Application Diagram WDS Mode

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Product Application Guide

• Application Diagram WDS with AP Mode

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Competitive Comparison Analysis

• Competitive Analysis Highlighted by DAP-2553

Cisco 1250 series

• Higher build up cost
• Hard to setting and maintenance

Features

• Support concurrent Dual Band
• Up to 600Mbp throughput

D-Link DAP-2553
NETGEAR WNDAP330

• No Wireless Client mode
• Without central management function

• One RP-SMA 3dbi dual band
• patch antenna

3Com AirConnect 9150

• Only support AP/WDS mode
• Without 5GHz

Strength
Weakness
P r i c e
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Competitive Comparison Analysis
Model Name D-Link DAP-2553 3Com AirConnect 9150 Netgear WNDAP330 Cisco 1250 Series
IEEE 802.11a/b/g/n a/draft n or b/g/draft n b/g/draft n a/draft n or b/g/draft n a/b/g/draft n
Multiple SSID/IEEE 802.1q Yes Yes Yes Yes
Operation Mode AP/WDS/WDS with AP/Wireless Client AP/WDS AP/Bridge/Repeater AP/WDS/Repeater/Wireless Client
Security WEPWPA/WPA2 -PersonalWPA/WPA2 -Enterprise WEPWPA/WPA2 -PersonalWPA/WPA2 -Enterprise WEPWPA/WPA2 -PersonalWPA/WPA2 -Enterprise WEPWPA/WPA2 -PersonalWPA/WPA2 -Enterprise
WLAN Partition Yes No No Yes
Rogue AP Detection Yes Yes Yes Yes
WEB ltHTTPgt Yes Yes Yes Yes
HTTPS Yes No No Yes
AP Manager/AP Manager II APM II AP discovery utility No No
SNMP Yes Yes Yes Yes
Telnet Yes Yes Yes Yes
SSH Yes No Yes Yes
AP Grouping/Load balance Yes No No Yes
Please refer to the Competitive Analysis File
for a detailed comparison
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Competitive Comparison Analysis

• Art of the War

Myth Truth Counterplot
3COM AirConnect 9150s selling price would be the same as DAP-2553 once DAP-2553 release Truth AirConnect 9150 have price advantage in SMB 11n business AP. Once DAP-2553 to go on sale. 3COM may adjust their strategy to beat with DAP-2553. Counterplot DAP-2553 support 2.4GHz/5Ghz selectable dual band and much management function. The customer would have more feature for different requirement when they spend the same money, so it is easy to specify out this product.
NETGEAR WNDAP330 has similar feature with DAP-2553 Truth WNDAP330 also have selectable dual band?M-SSID ? PoE ?multiple operation mode. Counterplot DAP-2553 support free centralize management tool AP Management II with this tool administrator can easily management their D-Link business APs in their network environment. This tool would be a selling point to beat with WNDAP330.
Cisco 1250 series has more features than DAP-2553 Truth 1250 series support concurrent dual band, throughput can up to 600Mbps (2.4GHz5GHz) and it can be standalone or unified AP. Counterplot DAP-2553 has most of features and very good price advantage to compete with 1250 series. Unless the user need to run very high level function or no need to buy such expensive device.