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Information from: Opinion leaders and. Professional Associations, Helatcare Institutions, ... Liepaja- 1- 1/2 time representative. Valmiera- 1 -1/2 representative ... – PowerPoint PPT presentation

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1
Mutual Cooperation to Common Success
2
Company presentation
FMS established on 2001. Previous pharmaceutical
experience of staff since 1992. 1993 Triviumfarm
medicine wholesale company.
3
Present activities
Business planning Product marketing Staff
recruitment, hiring, consulting
4
What FMS can do for your Company?
  • Benefits of retaining the services of FMS
  • 1. Ensure establishment of
    contacts with most suitable local
    medicine-wholesalers.
  • 2. Provide frequent representation of your
    Company in the area
  • 3. Select the Customer Groups that give
    most profitableness to negotiated contracts
  • 4. Reduce cost of sales
  • 5. Provide immediate access to key
    Healthcare Institutions within the area(State
    Drug Agency, Drug price Agency, Advertising
    control inspection etc.).
  • 6. Apply extensive marketing, sales and
    strategic planning experience to your Company
    with less cost of than permanent employees.
  • 7. Function as an extension of your Sales
    Department with direct support from our
    management.
  • 8. Allow your company to reallocate
    existing personnel resources to other important
    programs and projects.
  • 9. Provide Monthly Status Reports -
    Negotiation Reports Itinerary

5
What makes FMS different than most other Medical
Marketing companies within the area ?
We structure a very precise and focused program
for our clients. After careful analysis of a
prospective client's circumstances and resources,
including discussions with key management
personnel, we structure charges that cover those
services that are specifically recognized as
necessary to the achievement of mutually accepted
goals and objectives. We do not charge fees to
cover extraneous overhead costs which have no
direct influence on our efforts on behalf of the
client. Expenses are closely monitored and
incurred only after the client authorization.
FMS is your partner in modern medical marketing

Mutual Cooperation to Common Success
6
How do FMS work ?
7
FMS relations with customers
End users
Marketing activities
Orders
FMS
Local wholesale companies
Awareness in product sales
             
Cooperation agreement
Goods
Payments for the goods
Client producer
8
Main therapeutic areas presented
Rp 4 2 NSAID, antibiotics, cardiology OTC
6 1 NSAID Food supplements 2
9
Present activities
Main target groups covered
General practicioners,internists
2145 Cardiologists - 80 Dermatologists -
112 Anaesthes./reanimatologists - 72 Surgeons
412 Urologists 80 Oncologists - 21 Hospitals -
169 Pharmacies - 840
10
Present situation
Coverage of Latvia by medical representatives of
FMS
Valmiera
Ventspils
Riga
Liepaja
Riga- 2 representatives Liepaja- 1- 1/2
time representative Valmiera- 1 -1/2
representative Daugavpils- 1-1/2 time
representative Ventspils- 1- 1/2 time
representative
Daugavpils
11
Product marketing- main achievements
Xcustomer sales development
IMS data
12
X customer sales development by therapeutic
class - doxycycline
FMS marketed product
2000
2002
2001
IMS data
13
Mutual Cooperation to Common Success
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