OPTIMUM2: Hard results from soft approach

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OPTIMUM2 Hard results from soft approach
Hans Voerknecht, project manager of OPTIMUM2
London, June 5th 2006
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OPTIMUM² approach

• OPTIMUM² approach with 5 pillars
• Putting the traveller centre stage
• Marketing and promotion
• Information and communication
• Integrating mobility management in spatial
  planning
• Incentives by stimuli and enforcement (carrots
  and sticks)
• But also
• Creating a MM-community the Network

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• Two types of locations
• Business areas
• Hospitals

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European project

• ERDF contribution 4.9 million
• Total budget 9.8 Million
• Timeline 2004 until mid-2008

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OPTIMUM2 close to the finish

• Results can be found in the Cookbook
  (www.optimum2.org/cookbook)
• To be integrated in EPOMM and/or ELTIS
• Not a toolkit, but a book with recepies for
  ingredients to make a complete meal covering all
  pillars

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Follow-on

• Two new projects INVOLVE on business area
  accessibility and TRIP on leisure and recretional
  accessibility
• A continuing ECOMM/OPTIMUM2-network community for
  training and cross-fertilisation, backed by
  EPOMM. Next event will be the ASTUTE-conference
  joining with the OPTIMUM2-network 5th December
  2008 in London.
• Special OPTIMUM2-network ingredients

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The OPTIMUM2-network ingredients

• Speakers are asked who are known to be able to
  tell something around selected themes
• Participants are asked to bring on themes
  (demand-oriented)
• Local challenges
• Speed networking
• Short introduction, more time for exchange of
  opinions
• Lucid meetings (mobility games)
• Informal atmosphere

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More

• Look at our website www.optimum2.org and
  www.optimum2.org/cookbook
• An extra MM-meeting yearly in autumn or winter
  (ECOMM in spring)
• First network-meeting MAX-final-meetingFramed
  within EPOMM
• Join at info_at_optimum2.org

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About cycling

• Disseminate knowledge and experience on cycling
• Filling the gap
• www.fietsberaad.org

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Why promote cycling?

• Bicycle is the most sustainable transport mode
  (140x more sustainable than cars)
• Bicycling is clean (no air pollution)
• Bicycling is efficient (space, energy)
• Bicycling is the fastest transport mode in urban
  areas (provided there is good bike infrastructure
• Bicycling is healthy (less work absenteeism)
• Bicycling is a strong instrument against poorness
  in physical exercise
• Bicycling is cheap
• Bicycling contributes to more liveable towns

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Emotion linked with modes of transport
aversion
joy
fear
anger
sadness
car
bike
Public transport
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Where the life is good
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Cycling in daily life
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Facts - Development of cycle use
Enschede
Amsterdam
Eindhoven
Copenhagen
Hannover
South-east Limburg
Basel
Antwerpen
Manchester
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Cycle infrastructure in cycle developing
countries the chicken and egg problem

• No investment in cycling because hardly anyone
  cycles
• Not much growth in cycling because of lack in
  infrastructure
• Difference in actual safety and experienced
  safety
• Can be tackled both ways Invest in cycle infra
  (Kielce, Poland) is best way when you want to
  undertake governmental action.

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So how to go about it

• Infrastructure (Its so easy in a lot of places)
• Separate bicycle tracks
• Traffic calming
• Children
• Companies
• Bicycle parking
• Combination traffic-public transport

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Eye openers for foreigners

• Cyclists are not dangerous, cars are So in all
  cases with collision car-bicycle car is liable
• Cycling should be relaxed!!!

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More facts and figures

• www.fietsberaad.org or www.bicyclecouncil.org(Con
  tains a lot of English-language information)
• Hans Voerknecht31102825818voerknecht_at_fietsberaa
  d.nl