Business and Economic Analysis for KEI project

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Business and Economic Analysisfor KEI project
KEI Team Larry Maccherone Hisashi
Yoshida Parhaum Toofanian Shahyan Habib
Currimbhov Ahmed Badran Minori Micha Ikeda
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Proposed Issue

• What if your client decides to sell the speech
  annotation product under several different market
  and billing models?
• How will interoperability and differential
  pricing issues affect your design?

???
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Different Market and Billing Models
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Design Impact

• Impact for Requirements Development Phase
• Need to research each target users workflow to
  tailor our product for their needs
• We might want to have customized enterprise
  edition which has almost no interoperability
  between other models -gt Lock In
• Impact for Architecture Design Phase
• To have interoperability between different OS, we
  should develop middleware to absorb OS difference
• Different pricing models might have different
  data structure
• To save development cost, we would like to have
  the core product essentially the same
• License Key strategy allows us to develop only
  one product
• for differential pricing models

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Option Issue

• Perform one round of a QFD analysis for following
  problem
• KEI team is specifying the software configuration
  (i.e. customized enterprise edition) for company
  X engineers.
• KEI QFD team is selecting the standard
  configuration for future KEI product development.

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Requirements

• An interdisciplinary meeting of stakeholders has
  identified
• the following requirements
• Reduce companyX effort
• Reliable with respect to product (life)
• Interoperability (OS/IDE)
• Data consistency with company's standard (e.g.,
  following comment rule, style guide, company
  standard dictionary)
• Reduce speech noise

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Realization Mechanisms

• Bi-directional requirements tracking (e.g.,
  code-req.doc)
• Dictation into company standard documents (e.g.,
  requirements doc. Architecture design doc.)
• Effort measurement (e.g., recording time, editing
  time)
• Customized data dictionary (10000 words)
• Customized data dictionary (50000 words)
• Support Win and Mac
• Support Eclipse and J-builder
• 1 year Warranty and free update
• 3 years Warranty and free update
• Directional microphone
• Wireless headset

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QFD Summary
Customer Importance Normal Mic Directional
Mic 3 Years Warranty 1 Year Warranty Support
Eclipse/J-Builder Support Win/Mac 50K User
Dictionary 10K User Dictionary Effort
Measurement Dictation into company Std
Doc Bi-directional requirements track
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Some Considerations

• Adding bi-directional requirements track and
  dictation into company standard documents are the
  most desired mechanism, while directional and
  normal microphone are the last desired.
• However, organization difficulty indicates first
  two are most difficult from the design point of
  view, and last two are the easiest.
• For investigation, we need further discussion
  with our business consultant (MBA Hisashi?)

Umm
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Cost-benefit Analysis

• The speech recognition market was 130 million in
  2002
• Speech annotation product might reach 1 market
  share after 3 years
• Our client should pay 10 royalty for CMU
• The profit for each product might be 10
• 5 interest rate

Umm
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Questions?