Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing - PowerPoint PPT Presentation

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Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing

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Exclusive license arrangements. Contract manufacturing or production. Management-only agreements. Joint ventures. Return. Prentice Hall (c) 2005. 14-21 ... – PowerPoint PPT presentation

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