E-marketing in Merkur: Marketing Internet Communications of Merkur

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E-marketing in MerkurMarketing Internet
Communications of Merkur
Jurij Cvikl
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www.merkur.si

• The Merkur home page is divided into 3 sections
• Corporate presentation
• Merkur online shopping
• Internet site featuring ferrous and non-ferrous
  metal products.

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Corporate Presentation Including Company Profile
of Merkur
The presentation revolves mainly around the
following topics o Basic data on the company
o Up-to-date information and press releases
o Contacts o Information for shareholders
o Merkur as sponsor and donor o Merkur
personnel o E-Incubator.
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Online Shopping at http//nakup.merkur.si
Merkur Home Page was awarded the Netko prize as
the best Slovene home page!

• Number of articles 2,300
• Delivery within 2 working days
• Number of employees ½ virtual sales manager ½
  web communications editor ½ designer at Creatim
• Number of visitors 20,000 unique visitors
  monthly
• Number of buyers 100 buyers monthly
• Average value of goods purchased 196 EUR.

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Internet Site Featuring Ferrous and Non-ferrous
Metal Products

• The Internet site includes
• Stock list of Merkur ferrous and non-ferrous
  metal items
• Working tools (calculations of weight and charts
  for comparison and index of steel quality grades
  ).

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How Far Have We Come and What Are Our Future
Plans?

• Web-communications
• B2B
• Target groups
• Automatisation Content Management pooling of
  web-technologies.

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Thank you for your attention!
E-prospectus and presentation of e-Merkur are
available at http//www.merkur.si/ang/eprospectu
s.html