Alcohol Education: Part of a Comprehensive Policy Marjana Martinic International Center for Alcohol

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Alcohol Education Part of a Comprehensive
PolicyMarjana MartinicInternational Center
for Alcohol Policies
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ICAP Sponsors

• Asahi Breweries, LTD.
• Bacardi-Martini
• Brown-Forman Corporation
• Diageo PLC
• Foster's Group Limited
• Heineken N.V.
• Molson Coors
• Pernod Ricard 
• SABMiller PLC

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ICAPs Mission

• To promote understanding of the role of alcohol
  in society and help reduce the abuse of alcohol
  worldwide.
• To encourage dialogue and pursue partnerships
  involving the beverage alcohol industry, the
  public health community and others interested in
  alcohol policy.

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Alcohol Education Part of a Comprehensive
Policy
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• It could be argued that an individuals alcohol
  education encompasses all of the alcohol-related
  experiences of a lifetime.
• Plant Plant (1997)

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Aims of Alcohol Policies

• Safeguard wellbeing and health offer protection
  from harm.
• Increase understanding of harms and benefits.
• Change behavior, encouraging positive and
  discouraging negative drinking patterns.
• Improve the ability to make informed decisions.
• ICAP Blue Book, 2005

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Alcohol Education Objectives

• Providing information
• Raising awareness
• Changing behavior

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Alcohol Education Targets

• General public
• At-risk groups

• Policymakers
• Health professionals

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Alcohol Education Targets General Public

• Drinking guidelines, standard drinks/units
• Recommendations around drinking men and women,
  safe, low-risk drinking levels
• Awareness around existing regulations and
  legislation BAC limits, drinking age

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Alcohol Education Targets At-risk Groups

• Young people
• Elderly
• Problem drinkers
• Indigenous populations
• Pregnancy

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Alcohol Education Targets At-risk Groups

• Targeting individuals
• Young people -- School-based education, social
  norms marketing, Lifeskills
• Problem drinkers -- Early identification and
  brief interventions
• Targeting behaviors
• Drinking and driving awareness about designated
  driver programs, responsible server training
• Violence, public disturbance server training

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Alcohol Education Targets Policymakers

• Evidence-base
• Balancing harm and benefit
• Responsiveness to situation and needs
• Pragmatic and culturally appropriate
• Inclusiveness
• Available policy options

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Alcohol Education Targets Health Professionals

• Balanced information on benefits and harms
• Relationship between patterns and outcomes
• Available interventions and approaches for
  prevention and treatment

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Education in Balanced Alcohol Policies

• Effective policies create balance between
  reasonable regulation and harm reduction
  measures.
• Policies need to be understood both by those
  implementing them and those to whom they are
  targeted.
• Education is an integral part of any effort to
  change drinking behavior.

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ICAP Blue Book Practical Guides for Policy and
Prevention

• Patterns of drinking
• Targeted interventions
• Partnerships
• Modules
• Targeted Interventions

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http//www.icap.org